BNET Industries

Lowrance Electronics Inc.

is in the Technology Industry

Last Fiscal Year Sales:$299.9M
  • Private
  • US
Dow Jones Description

Lowrance has been a world leader in the design, manufacture and marketing of high-quality sportfishing SONAR and Global Positioning System (GPS) mapping instruments for more than 50 years. Lowrance has established a global distribution network, encompassing more than 1,500 domestic dealers, distributors, mass merchants and original equipment manufacturers in the U.S., as well as sales distribution outlets in 53 countries worldwide. Additionally, Lowrance maintains its own sales force in the United States, Canada, Europe and Australia, with product distribution centers located in the U.S., Canada and Australia. With 50 years continuous manufacturing experience, Lowrance designs products that provide the ultimate in high-performance features at highly competitive prices. Lowrance's SONAR products graphically display underwater information (bottom contours and structure, schools of baitfish, individual game fish, thermoclines, etc.) and are used primarily by sport fishermen as fishfinders, and by recreational boaters as navigational and safety devices. Its GPS+WAAS mapping products are used by boaters for navigation, as well as by hunters, backpackers, RV enthusiasts, pilots and others to locate their positions precisely (to within 10 feet at select WAAS coverage areas of the U.S.) and to record up to 1,000 waypoints (favorite spots) in a unit's memory and return to those locations at any time in the future. The U.S. ...

President & CEO
Jens-Thomas Pietralla
Number of Employees 500
Contact Information

12000 E Skelly Dr

Tulsa, Oklahoma 74128-2800

lowrance.com

1 918 437 6881

NAICS Code Search, Detection, Navigation, Guidance, Aeronautical, and Nautical System and Instrument Manufacturing: 334511

News & Analysis

lowrance electronics inc. - All News and Analysis

Decision Makers

Name (plus bio) Position
Jens-Thomas Pietralla President & CEO
Darrel Lowrance President
Paul C. Murphy CFO & Vice President, Finance
Ronald Weber Executive Vice President, Technology, Engineering
John Bay Senior Vice President of Sales and Marketing
Larry Toering Senior Vice President, Sales & Marketing
Bob Callaway Vice President, Marketing
Jane Kaiser Vice President, Customer Operations
Mark McQuown Vice President, Sales
Claude Boyard Director of Finance
Dave Ittner Director, Marketing Communications
Doug O'Hara Programs Manager
Ken Anderson Info Technology Manager
Steve Wegrzyn Advertising Manager & Public Relations Manager

Board of Directors

Name (plus bio) Position
George W. Jones Board of Directors
Jason C. Sauey Board of Directors
M. Wayne Williams Board of Directors
Richie Gaines Board of Directors

Organization Position Status
Lowrance Electronics, Inc. President & CEO Current

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Lowrance Electronics, Inc. President Current
Lowrance Electronics, Inc. Founder Current

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Lowrance Electronics, Inc. CFO & Vice President, Finance Current

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Lowrance Electronics, Inc. Executive Vice President, Technology, Engineering Current

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Lowrance Electronics, Inc. Senior Vice President of Sales and Marketing Current

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Lowrance Electronics, Inc. Senior Vice President, Sales & Marketing Current

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Lowrance Electronics, Inc. Vice President, Marketing Current

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Lowrance Electronics, Inc. Vice President, Customer Operations Current

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Lowrance Electronics, Inc. Vice President, Sales Current

Claude Boyard has been with the Thales Group since 1978, most recently serving as business group director of finance for Thalesl operations of Lowrance Electronics. Nimmo held several senior positions at Lowrance, including vice president of manufacturing and materials, and vice president of materials and MIS, and had responsibility for manufacturing, facility management, purchasing, production and inventory controls, distribution, master scheduling, and management information systems. Prior to that, Nimmo was the Director of MIS and Materials for Mark Controls, a major manufacturer of high-pressure valves for oil production and sanitation systems.

Organization Position Status
Lowrance Electronics, Inc. Director of Finance Current

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Lowrance Electronics, Inc. Director, Marketing Communications Current

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Lowrance Electronics, Inc. Programs Manager Current

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Lowrance Electronics, Inc. Info Technology Manager Current

Organization Position Status
Lowrance Electronics, Inc. Advertising Manager & Public Relations Manager Current

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Lowrance Electronics, Inc. Board of Directors Current

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Lowrance Electronics, Inc. Board of Directors Current

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Lowrance Electronics, Inc. Board of Directors Current

Organization Position Status
Fishing Clothing Current
Fishing Destination Current
Lowrance Electronics, Inc. Board of Directors Current
Lowrance Electronics, Inc. Member Current