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- Starbucks: Give Your Customers Free Stuff (For a Price)
- The coffee company found that customers will pay $25 if they get freebies when they return to the store. The lesson: Rewarding customers need not always be an expense; sometimes it can generate new revenues. ...
- Articles 2009-07-20
Additional Resources
- Loyalty cards do bring loyalty - Food Retailing - Brief Article - Statistical Data Included
- Research carried out by Mori for the Black Sun Consultancy, has shown that supermarket loyalty cards do not encourage shoppers to stay loyal to any particular chain. The study found that although over 50% of the UK's supermarket shoppers carried a loyalty card, 69% said that it did not...
- Research articles 2002-02-14
- FRIENDS OF THE EARTH: Supermarket loyalty cards to track GM food threat.
- M2 PRESSWIRE-26 January 1999-FRIENDS OF THE EARTH: Supermarket loyalty cards to track GM food threat C1994-99 M2 COMMUNICATIONS LTD RDATE:250199 * Public to be guinea pigs in GM food experiment The Government is planning to use supermarket loyalty cards to...
- Research articles 1999-01-26
- New Paperless Coupons Upload to Loyalty Cards
- I wrote about the e-coupon trend a couple of months ago, but there's a new development I think is pretty clever -- coupons that upload onto customer loyalty cards. This is more convenient than online coupons that need to be downloaded and printed -- and it doesn't...
- Blog posts 2009-09-11
- Seattle-Area Supermarkets Deal Out Loyalty Cards to Shoppers.
- By Jake Batsell, The Seattle Times Knight Ridder/Tribune Business News Nov. 8--Getting the best prices at many supermarkets these days means adding another bar-coded piece of plastic to your wallet or keychain. When Albertsons introduced its Preferred Savings Card at...
- Research articles 2002-11-08
- Tom Thumb Battles Recession with Loyalty Program
- Retailers don’t always get the most out of technology, preferring to stick with old methods and not taking full advantage of what’s possible, but a crisis like the recession can get the once reluctant thinking about how to get more out of what tools they have, and that can be...
- Blog posts 2009-03-11
- Current loyalty card programmes destroy the loyalty they are trying to create, according to Black Sun Knowledge Management Director speaking at Cards Europe 2003.
- M2 PRESSWIRE-3 February 2003-Black Sun: Current loyalty card programmes destroy the loyalty they are trying to create, according to Black Sun Knowledge Management Director speaking at Cards Europe 2003C1994-2003 M2 COMMUNICATIONS LTD RDATE:02052003 Loyalty cards, such as Nectar, are often little...
- Research articles 2003-02-03
- You can't buy loyalty. (Leader)
- The good news for Tesco shoppers is that they don't have to choose between low prices and loyalty cards--they can have both (BS, October). And if Mintel's Richard Perks is right in his assertion that "there's no evidence that retailers which don't have .. The...
- Research articles 2002-11-01
- Food Roundup: Cards Help Recalls, Burger King Body Spray Returns, and More
- Stores notify customers via loyalty cards -- Some supermarket chains are using data from loyalty cards to contact customers who have purchased recalled products, such as peanut butter contaminated with salmonella. Costco, for example, has contacted more than 1.5 million customers. CSPI has urged other stores to follow suit. [Source:...
- Blog posts 2009-02-05
- Concerns over Privacy, Competitiveness Arise with Grocer Loyalty Cards.
- By Gregory Richards, The Florida Times-Union, Jacksonville Knight Ridder/Tribune Business News Mar. 2--As if our wallets and keychains weren't already crowded enough, being jammed with remote entry devices for cars and credit cards of every sort, retailers have recently begun giving us...
- Research articles 2003-03-02
- Albertson's cards hit northern Calif
- SAN LEANDRO, Calif. -- Responding both to competition and consumer demand, Albertson's is rolling out Preferred Savings customer loyalty cards at all 183 northern California supermarkets. Albertson's, which already offers Preferred Savings customer cards in parts of Utah, Nevada, Idaho, Texas, Florida and Oregon, is the last major grocery...
- Research articles 2002-10-07
- Norway's Leading Provider of Cards and Related Services Reports Impressive Results Using Exstream Software's Dialogue
- LEXINGTON, Ky. -- www.exstream.com--Exstream Software, Inc. today announced positive reports from NORSIK-Norway's leading producer of cards and card-related services. With centres in Stavanger and Oslo, Norway, as well as in Sweden and Finland, NORSIK is the market leader for providing credit cards, loyalty cards and ID cards to enterprises in...
- Research articles 2006-02-23
- Sales boost: Credit cards for big boost at Starbucks.(Integration)(coffee chain finds success with loyalty cards )(Brief Article)
- With more than five million activated this year, Starbucks Corp.'s Starbucks Cards have been given some credit for one of the strongest years in the chain's history. With more than five million activated this year, Starbucks Corp.'s Starbucks Cards have been given some credit...
- Research articles 2002-10-28
- Lessons in loyalty.
- Byline: Chris Black Feb 26, 2007 (Inside Retailing - ABIX via COMTEX) -- Loyalty schemes are losing their effectiveness. It would be naive to think loyalty cards make people more loyal to the issuer of the card. Kerrie Bridson, senior lecturer in marketing...
- Research articles 2007-02-26
- Ontario court stops use of loyalty cards for Rxs
- TORONTO -- The Ontario Superior Court has upheld a decision of the Ontario College of Pharmacists to prohibit retail pharmacies from awarding points in loyalty programs to customers on the value of their prescription drug purchases. The college had moved to ban such practices because they were perceived as...
- Research articles 2004-08-30
- CBA ups fees on credit cards.
- Oct 10, 2002 (The Australian - ABIX via COMTEX) A major bank in Australia has raised the fees on two of its main credit cards. On 10 October 2002, the announcement was made by the Commonwealth Bank of Australia CBA. The giant bank has also...
- Research articles 2002-10-10
- Albertson's Joins Trend toward Loyalty Cards for Grocery Shoppers.
- By Maria Halkias, The Dallas Morning News Knight Ridder/Tribune Business News Nov. 3--Albertson's will ask shoppers next week to sign up for its version of a loyalty program. Until recently, the nation's third-largest supermarket chain promoted the fact that it...
- Research articles 2001-11-03
- Profits boost looks on the cards for Britain's House of Fraser.
- By Steve Hawkes, Evening Standard, London Knight Ridder/Tribune Business News Aug. 27--Department stores group House of Fraser is grabbing the attention of the City as investors eagerly await the outcome of its efforts to thrash out new terms for its lucrative store...
- Research articles 2004-08-27
- Alliance Data Systems Q4: Growth Amid the Wreckage, but Mysteries Galore in the Details
- Alliance Data Systems reported increases in revenue and net income today. The news suggests that while the rest of the business suffers, there's still money to be made in the most boring part of advertising: loyalty programs and direct marketing to shoppers. ADS reported revenues for full...
- Blog posts 2009-03-09
- Emergis Launches New Service to Support Gift Cards and Loyalty Programs With Sunoco
- Emergis Inc. (TSX: EME) today announced that it has concluded a five year agreement valued at $2.9 million to provide stored value card processing services in support of Suncor Energy's Sunoco-brand gift and unit cards as well as its customer loyalty program. Sunoco's gift cards can be used to purchase...
- Research articles 2007-10-02
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