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- What Is a Loyalty program? (Part 1)
- Loyalty program is an expression of your companies culture. Of being close to your customer in a personal and caring way. It allows you to create a relationship with your customers. By creating an interactive environment. It is not an event. It is a process for changing customer behavior. The...
- White papers 2003-01-01
- The Role Of Effort Advantage In Consumer Response To Loyalty Programs: The Idiosyncratic Fit Heuristic
- Over the past few years, customer relationship management and loyalty programs LPs have been widely adopted by companies and have received a great deal of attention from marketers, consultants, and, to a lesser degree, academics. The article examines the effect of the level of effort required to obtain a LP's...
- White papers 2003-03-01
- Increase Your Customer Base
- Loyalty programs are one of the best ways to reward customers for their patronage and acknowledge frequency. Merchants can increase customer loyalty and build store traffic by offering frequency points, points for purchases and rebates on purchases, all of which can be implemented and tracked through the program. This paper...
- White papers 2003-04-14
- Tom Thumb Battles Recession with Loyalty Program
- Retailers don’t always get the most out of technology, preferring to stick with old methods and not taking full advantage of what’s possible, but a crisis like the recession can get the once reluctant thinking about how to get more out of what tools they have, and that can be...
- Blog posts 2009-03-11
Additional Resources
- Setting Up a Loyalty Program on the Web
- Merchants set up loyalty programs to reward customers who spend more and/or stay longer on their Web sites. As with many trends on the Internet, loyalty programs were a trend that crashed pretty severely. Much of what went wrong does not reflect an inherent fault in the loyalty model itself,...
- Articles 2007-07-16
- Fiserv Credit Processing Expands Loyalty Program Capabilities with PLUS One Rewards Program
- ORLANDO, Fla. -- Fiserv Credit Processing Services, a unit of Fiserv, Inc. (Nasdaq:FISV), has expanded its loyalty program capabilities with the introduction of the PLUS One Rewards Program. Leveraging its relationship with ESC LoyaltySM, a leading loyalty services company based in Alpharetta, Ga., Fiserv is providing client banks with extended...
- Research articles 2005-05-12
- Nordstrom's loyalty test. (customer loyalty program, frequent-shopper incentives)(Brief Article)
- Nordstrom here has begun testing a customer loyalty program, offering frequent-shopper incentives to a select portion of its credit customers. Nordstrom here has begun testing a customer loyalty program, offering frequent-shopper incentives to a select portion of its credit customers.
- Research articles 1997-08-25
- Wachovia launches 4front client loyalty program; Firm offers bonuses of up to $100,000.(News)
- Byline: Dan Jamieson IRVINE, Calif. - In an expected move, Wachovia Securities LLC this month launched a client loyalty program called 4front. The program offers one-time deferred bonuses of up to $100,000 for brokers who meet...
- Research articles 2007-03-19
- CONTINENTAL AIRLINES: Continental Airlines in introduces interactive customer loyalty program.
- M2 PRESSWIRE-3 December 1999-CONTINENTAL AIRLINES: Continental Airlines introduces interactive customer loyalty program C1994-99 M2 COMMUNICATIONS LTD RDATE:021299 HOUSTON -- Continental Airlines (NYSE: CAL and CAL.A) today introduced Interactive Miles of Thanks, a new software program that allows companies to offer...
- Research articles 1999-12-03
- Zellers loyalty program cultivates young consumers, rewards parents
- TORONTO -- Zellers has created a new loyalty program aimed at young children that will reward both them and their parents with goods and services based on dollars spent in the store. Generation Z, directed at 6- to 14-year-old consumers, is a demographically specific application derived from expertise the...
- Research articles 1998-10-26
- GSN viewers earn points with Sony.(loyalty program)(Brief Article)
- SANTA MONICA, CALIF. -- GSN has launched a GSN Rewards Powered by My Sony loyalty program for its viewers. GSN viewers can earn My Sony points toward savings on Sony products and services, as well as GSN merchandise, by ... SANTA MONICA, CALIF. --...
- Research articles 2005-01-24
- McD's in N.C. test Web-based loyalty program - News - McDonald's test Road2Rewards loyalty program - Brief Article
- ASHEVILLE, N.C. -- Fifteen MCDONALD'S units here and in neighboring towns are testing an Internet-based customer loyalty program called Road2Rewards, which targets consumers 13 and older.
- Research articles 2002-03-04
- Retailers forge largest loyalty program. (Global Report on Europe).(J Sainsbury PLC, Debenhams PLC, British Petroleum Company PLC, Barclaycard)(Brief Article)
- United Kingdom -- United Kingdom retailers J Sainsbury, Debenhams and BP, along with Barclaycard, are joining to form the country's largest-ever loyalty program, which is expected to sign up half of all United Kingdom households, Grocery Network.com United Kingdom -- United Kingdom retailers J Sainsbury,...
- Research articles 2002-07-01
- MindMatics to mind Boost's loyalty program.(Netzwelt)
- MindMatics said it has been chosen by Boost Mobile to enable Boost's VIP loyalty program. MindMatics said its solution will allow Boost to capture information about its ... MindMatics said it has been chosen by Boost Mobile to enable...
- Research articles 2006-09-18
- TCI loyalty program prompts debate.
- Tele-Communications Inc. launched its first national loyalty program earlier this month, offering steady customers an opportunity to accumulate points and to receive gifts, discounts on TCI products and services, and frequent-flyer miles from United Tele-Communications Inc. launched its first national loyalty program earlier this...
- Research articles 1998-04-27
- ConocoPhillips selects Dell for loyalty program.(Marketing strategies: industry news)(Brief Article)
- In June, Round Rock, Texas-based Dell announced that ConocoPhillips has selected Dell point-of-sale technology and services for its new TankBank customer-loyalty program. In June, Round Rock, Texas-based Dell announced that ConocoPhillips has selected Dell point-of-sale technology and services for its new TankBank...
- Research articles 2003-08-01
- Cendant Hotel Group.(marketing for it's TripRewards loyalty program)(Brief Article)
- Cendant Hotel Group launched a spring promotion designed to encourage enrollment in its TripRewards loyalty program. TripRewards members in the United States and Canada who book through May 18 and stay through May 30 at a Cendant-franchised hotel are Cendant Hotel Group launched a spring promotion...
- Research articles 2005-04-01
- Priority Club Rewards Announces Global Alliance With LanPass, LanChile's Loyalty Program; Alliance Launch Includes Triple Miles During Initial Launch Period
- Business Editors/Travel, Hospitality & Airline Writers MIAMI--BUSINESS WIRE--March 21, 2002 Priority ClubR Rewards, the loyalty program of Six Continents Hotels (NYSE:SXC) (LSE:SXC) ADRs and LanChile's frequent flyer program LanPassR, two of the most respected loyalty programs in the industry, today announced a global alliance that will benefit thousands...
- Research articles 2002-03-21
- Active International Enhances Corporate Trading Experience with ActivePoints Rewards Program; First and Only Loyalty Program Available in the Corporate Trading Industry
- Business Editors PEARL RIVER, N.Y.--BUSINESS WIRE--Jan. 15, 2001 Active International, the world's largest corporate trading company, is announcing the launch of a customer affinity program designed to reward its corporate trading clients for using the trade credits they've received through trading. The program, called ActivePoints, is the first...
- Research articles 2001-01-15
- Setting Up a Loyalty Program on the Web
- Setting Up a Loyalty Program on the WebLINK BROKENMalcolm Fowler's "Five Critical Success Factors For Real-Time Customer Loyalty—Getting Started" link is broken. Looks like a "w" from the "www" got away.worth going to the repaired link.
- Discussion threads 2007-08-08
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