<?xml version="1.0" encoding="iso-8859-1" ?>
<rss version="2.0" xmlns:s="http://resources.bnet.com/">
<channel>
	<title><![CDATA[loyalty program Resources | BNET]]></title>
	<link><![CDATA[http://resources.bnet.com/topic/loyalty+program.html]]></link>
	<description><![CDATA[White papers, case studies, business articles, and blog posts relating to loyalty program]]></description>
	<s:counts start="0" returned="4" found="4" />
	<language>en-us</language>
	<item>
		<title><![CDATA[Tom Thumb Battles Recession with Loyalty Program]]></title>
		<link><![CDATA[http://industry.bnet.com/retail/1000835/tom-thumb-battles-recession-with-loyalty-program/]]></link>
		<description><![CDATA[Retailers donâ€™t always get the most out of technology, preferring to stick with old methods and not taking full advantage of whatâ€™s possible, but a crisis like the recession can get the once reluctant thinking about how to get more out of what tools they have, and that can be...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Wed, 11 Mar 2009 06:37:15 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/gift+card.html"><![CDATA[Gift Card]]></category>
		<category domain="http://resources.bnet.com/topic/recession.html"><![CDATA[Recession]]></category>
		<category domain="http://resources.bnet.com/topic/retail+company.html"><![CDATA[Retail Company]]></category>
		<category domain="http://resources.bnet.com/topic/benefit.html"><![CDATA[Benefit]]></category>
		<category domain="http://resources.bnet.com/topic/loyalty+program.html"><![CDATA[Loyalty Program]]></category>
		<category domain="http://resources.bnet.com/topic/macy.html"><![CDATA[Macy]]></category>
		<category domain="http://resources.bnet.com/topic/retail.html"><![CDATA[Retail]]></category>
		<category domain="http://resources.bnet.com/topic/mike+duff.html"><![CDATA[Mike Duff]]></category>
		<category domain="http://resources.bnet.com/topic/mike+duff.html"><![CDATA[Mike Duff]]></category>
	</item>
	<item>
		<title><![CDATA[Increase Your Customer Base]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=242637]]></link>
		<description><![CDATA[Loyalty programs are one of the best ways to reward customers for their patronage and acknowledge frequency. Merchants can increase customer loyalty and build store traffic by offering frequency points, points for purchases and rebates on purchases, all of which can be implemented and tracked through the program. This paper...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Mon, 14 Apr 2003 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/entrepreneur.com+inc..html"><![CDATA[Entrepreneur.com Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/loyalty+program.html"><![CDATA[Loyalty Program]]></category>
		<category domain="http://resources.bnet.com/topic/entrepreneurship.html"><![CDATA[Entrepreneurship]]></category>
		<category domain="http://resources.bnet.com/topic/management.html"><![CDATA[Management]]></category>
	</item>
	<item>
		<title><![CDATA[The Role Of Effort Advantage In Consumer Response To Loyalty Programs: The Idiosyncratic Fit Heuristic]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=73275]]></link>
		<description><![CDATA[Over the past few years, customer relationship management and loyalty programs LPs have been widely adopted by companies and have received a great deal of attention from marketers, consultants, and, to a lesser degree, academics. The article examines the effect of the level of effort required to obtain a LP's...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Sat, 01 Mar 2003 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/loyalty+program.html"><![CDATA[Loyalty Program]]></category>
		<category domain="http://resources.bnet.com/topic/advertising+%2526+promotion.html"><![CDATA[Advertising & Promotion]]></category>
		<category domain="http://resources.bnet.com/topic/customer+relationship+management+%2528crm%2529.html"><![CDATA[Customer Relationship Management (CRM)]]></category>
		<category domain="http://resources.bnet.com/topic/enterprise+software.html"><![CDATA[Enterprise Software]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/software.html"><![CDATA[Software]]></category>
	</item>
	<item>
		<title><![CDATA[What Is a Loyalty program? (Part 1)]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=62205]]></link>
		<description><![CDATA[Loyalty program is an expression of your companies culture. Of being close to your customer in a personal and caring way. It allows you to create a relationship with your customers. By creating an interactive environment. It is not an event. It is a process for changing customer behavior. The...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Wed, 01 Jan 2003 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/program.html"><![CDATA[Program]]></category>
		<category domain="http://resources.bnet.com/topic/rockingham%252ajutkins%252amarketing.html"><![CDATA[ROCKINGHAM*JUTKINS*marketing]]></category>
		<category domain="http://resources.bnet.com/topic/loyalty+program.html"><![CDATA[Loyalty Program]]></category>
		<category domain="http://resources.bnet.com/topic/sales+strategy.html"><![CDATA[Sales Strategy]]></category>
		<category domain="http://resources.bnet.com/topic/sales+force+management.html"><![CDATA[Sales Force Management]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+research.html"><![CDATA[Marketing Research]]></category>
		<category domain="http://resources.bnet.com/topic/sales.html"><![CDATA[Sales]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
	</item>
</channel>
</rss>
