Resources

1 Resources for

ludwig-maximilians-universitat munchen

Subscribe to this listing via:
RSS
Email

BNET Resources

Cross Media, Print, And Internet Advertising: Publishers are actively selling Cross Media Advertising. An experiment was conducted in order to compare advertising effectiveness of cross media advertising with pure internet and print advertising. Findings suggest that while a combination of internet and print advertising is more effective than only internet advertising with regard to brand attitude,...; Tags: Advertisement, Brand, Media, Internet Advertising, Print Advertising, Ludwig-Maximilians-Universitat Munchen, Internet, Branding, Marketing; White papers 2006-05-18

<< Previous
page 1 of 1
Next >>

Premier Vendor Content Whitepapers, webcasts & resources from our Power Center Sponsors

Click Here

Your Work Four Principles of Apple’s Successes (and Failures)

Four Principles of Apple’s Successes (and Failures)

Apple doesn’t play by the same rules as most companies. That’s a good thing — usually.
Your Industry EPA Edges Closer to Regulating Greenhouse Gases

EPA Edges Closer to Regulating Greenhouse Gases

While climate-change legislation continues its political roller coaster ride through Congress, another effort to regulate greenhouse gas emissions is underfoot. The Environmental Protection Agency has sent its final finding on whether carbon dioxide and other greenhouse gas emissions are a danger to human health and welfare, Reuters reported. The EPA sent its final endangerment finding to the [...]
Your Money 29 Fees We Hate Most

29 Fees We Hate Most

An increasing number of businesses, from hotels to cell phone providers, are advertising bargain prices and then tacking on hidden fees and charges to boost the final cost. Here’s how you can fight back.