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	<title><![CDATA[ludwig-maximilians-universitat munchen Resources | BNET]]></title>
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		<title><![CDATA[Cross Media, Print, And Internet Advertising]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=276313]]></link>
		<description><![CDATA[Publishers are actively selling Cross Media Advertising. An experiment was conducted in order to compare advertising effectiveness of cross media advertising with pure internet and print advertising. Findings suggest that while a combination of internet and print advertising is more effective than only internet advertising with regard to brand attitude,...]]></description>
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		<pubDate>Thu, 18 May 2006 00:00:00 -0700</pubDate>
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