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- How to Sell Luxury Goods During a Downturn
- The Find: Got a luxury product to sell in this tough economic climate? Forget targeting aspirational teens or expanding in the UAE and get busy pampering your most loyal customers. The Source: A panel discussion at a recent Wharton School marketing conference featured in Knowledge@Wharton. ...
- Blog posts 2008-11-13
- Automakers Jump the Gun on End-of-Year Sales
- There's a growing tradition for car companies, especially luxury brands, to offer year-end discounts in December. Slow sales push the definition of "December" earlier and earlier. by Jim Henry
- Blog posts 2008-11-22
- U.S. Auto Sales Shape Up to Be a December to Forget
- There won't be any December miracle for U.S. auto sales, according to Edmunds.com, based on an analysis of online auto shopping. That ties a ribbon on an awful 2008. by Jim Henry
- Blog posts 2008-12-23
- Blue-Blood Automotive Brands Show Red Ink, Too
- Luxury brands may be the last to join a general downturn in U.S. auto sales, but once they're out of fashion, even temporarily, they can fall hard and fast. by Jim Henry
- Blog posts 2009-01-06
Additional Resources
- Luxury Institute Finds America's Wealthiest Rank Ritz-Carlton the Most Prestigious Luxury Brand
- NEW YORK -- The Ritz-Carlton Hotel chain earned honors as the most prestigious brand in the latest Luxury Brand Status Index, ranking first among 52 luxury brands by wealthy consumers in four leading luxury categories surveyed by New York City-based Luxury Institute (www.luxuryinstitute.com), which surveyed: Automobiles, Hotels and Resorts, Fashion...
- Research articles 2005-03-14
- Keeping up appearances; Nissan hopes new luxury brand will keep buyers happy Infiniti, Nissan's luxury brand in the United States, is preparing to launch a series of new models in the UK. STEVE HUGHES looks at what we can expect
- Byline: STEVE HUGHES A CAR which can keep its paintwork looking as good as new is to be launched by Nissan's new luxury brand Infiniti. On sale next year, the stylish 'crossover' model will line up alongside a swish saloon and coupe plus a successor to the FX...
- Research articles 2007-08-24
- LENOVO NOT TO FOCUS ON LUXURY BRAND
- AsiaInfo Services 10-22-2007 Lenovo Not to Focus on Luxury Brand BEIJING, Oct 22, 2007 SinoCast via COMTEX -- Lenovo Group, China's largest personal computer maker, rolled out limited-edition ThinkPad notebook products in August 2007. The AsiaInfo...
- Research articles 2007-10-22
- Hilton Hotels Corporation extends world's greatest hotel name to create luxury brand line: the Waldorf=Astoria Collection.
- M2 PRESSWIRE-18 January 2006-HILTON HOTELS: Hilton Hotels Corporation extends world's greatest hotel name to create luxury brand line: the Waldorf=Astoria CollectionC1994-2006 M2 COMMUNICATIONS LTD RDATE:17012006 BEVERLY HILLS, Calif. - Hilton Hotels Corporation has announced that the company is introducing a...
- Research articles 2006-01-18
- Robert Mondavi Corp. to sell off Napa Valley winery, interest in luxury brand.
- By Reed Fujii, The Record, Stockton, Calif. Knight Ridder/Tribune Business News Sep. 16--Robert Mondavi Corp., in a dramatic bid to improve its fortunes, will shed its luxury wine brands and focus exclusively on its mass-market premium wines, such as Woodbridge, which is...
- Research articles 2004-09-16
- Conrad Hotels, the luxury brand of the Hilton family of hotels, and Majestic Resorts are developing the 378-suite Majestic Resort and Residences Las Vegas, which will be a Conrad hotel
- Conrad Hotels, the luxury brand of the Hilton family of hotels, and Majestic Resorts are developing the 378-suite Majestic Resort and Residences Las Vegas, which will be a Conrad hotel. Groundbreaking is expected to start later this year. The resort, which will include dining, shopping and entertainment, is scheduled to...
- Research articles 2004-05-03
- Nissan Seeks Dealer Candidates for its Infiniti Luxury Brand's Expansion into China
- Beijing, China, Dec 19, 2005 - JCN Newswire - Nissan China Investment Co., Ltd., today took its first step in launching the Infiniti luxury brand into the Chinese market by seeking dealer candidates to support this major effort. The first Infiniti dealerships in China are expected to open by...
- Research articles 2005-12-20
- Fragrance distributor Gary Farn, Ltd., signed a deal with British luxury brand Asprey to distribute its Purple Water eau de cologne line in the U.S
- Fragrance distributor Gary Farn, Ltd., signed a deal with British luxury brand Asprey to distribute its Purple Water eau de cologne line in the U.S. The cologne and bath line were rolled out in November to Asprey boutiques in New York and Beverly Hills, as well as in department store...
- Research articles 2007-01-01
- Chrysler seeks luxury market, but analysts see tough sell
- Chrysler Group LLC wants to push its namesake Chrysler brand upscale, an ambitious strategy that has been tried before -- and failed. The automaker is eyeing a position "a notch above Lincoln, a notch above Cadillac," Chrysler brand chief Peter Fong told reporters at the Frankfurt Motor Show last month....
- News items 2009-10-07
- Mercedes Benz sees Resurgence in Luxury Brand Car Auto Sales
- MONTVALE, NJ – With $11 trillion in wealth lost during 2008 and corresponding reductions in net worth and assets among affluent consumers, luxury marketers are confronting the biggest challenges they've faced in decades, said Mercedes-Benz USA MBUSA vice president of marketing Stephen Cannon during an address to the International Advertising...
- News items 2009-10-21
- Porsche, Luxury Rivals Push Used Cars
- For a couple of reasons, used cars are a growing priority for luxury-brand automakers like Porsche. First, many people who buy high-end, expensive cars tend to graduate from a used car to a new one. Second, used cars are an important profit center for dealers, especially when new-car sales are...
- Blog posts 2008-05-29
- Luxury Institute Survey: High Net-Worth Consumers Rank Chanel, Estee Lauder and Ralph Lauren Top Women's Luxury Fragrance Brands
- High net-worth consumers rated Chanel the leading women's luxury fragrance brand in the 2007 Luxury Brand Market Analysis LBMA survey from the independent New York-based Luxury Institute ( www.LuxuryInstitute.com ). Estee Lauder and Ralph Lauren were rated second and third, respectively. The Luxury Brand Market Analysis is the only...
- Research articles 2007-09-18
- SURVEY RATES LALIQUE, BACCARAT AND STEUBEN AS LUXURY GLASSWARE WITH MOST PRESTIGE.
- NEW YORK-Lalique edged out Baccarat by a narrow margin as the top-rated glassware brand, according to a new Luxury Brand Status Index luxury glassware survey conducted by the Luxury Institute. Steuben and Christofle placed third and fourth, respectively. The category scores were close, indicating a need...
- Research articles 2006-03-13
- Luxury Institute Glassware Survey: Ultra-Wealthy Consumers Rate Lalique, Baccarat and Steuben the Most Prestigious Luxury Glassware Brands
- NEW YORK -- According to the new Luxury Brand Status Index LBSI luxury glassware survey from the New York City-based Luxury Institute (www.luxuryinstitute.com), Lalique edged out Baccarat by the narrowest margin as the top-rated brand, according to penta-millionaires. Steuben and Chistofle respected for silver and flatware placed third and fourth....
- Research articles 2006-03-01
- Luxury Institute Survey: ''Ducati and Jaguar by Aquila,'' Montblanc, and Tiffany are the Most Prestigious Luxury Writing Instruments Brands of 2006
- NEW YORK -- What does your writing instrument of choice say about you? According to the 2006 Luxury Brand Status Index LBSI survey of Luxury Writing Instruments conducted by the New-York based Luxury Institute (www.LuxuryInstitute.com), boutique brand "Ducati and Jaguar by Aquila" was rated the most the prestigious luxury writing...
- Research articles 2006-04-26
- In the lap of luxury: Bobby Hui from Saatchi & Saatchi believes that luxury brands need to continually create a sense of exclusivity and prestige shopping experience if they want to sustain consumer desire. (Brand Papers)
- Picture it. You're the owner of a luxury brand. You come home from a long day at the marketing coal face and switch on the TV. There, in glorious technicolour, is a rap artist/fashion model/media celebrity sporting your brand. Stirred by the possibility of bumper sales, you rush to the...
- Research articles 2002-12-01
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