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- Mercedes-Benz: Don't Discount. Don't Disappear
- If your customers get used to discounts, you may never get your full-price margins back when the turnaround comes. Likewise with advertising: A true luxury brand does not let its visibility wax and wane. ...
- Articles 2009-07-20
- How to Market in a Downturn
- John Quelch, one of the best-known academic minds in marketing, talks to BNET about the two types of luxury consumers ("must-haves" and "wannabes") and how to appeal to both in a recession. You’ve said there are two types of luxury consumers. What are they?...
- Articles 2009-07-20
- Selling Luxury in a Recession
- How brands from Starbucks to Mercedes-Benz are surviving in a down economy.These are the worst of times to be marketing a luxury brand. Your customers have lost jobs, defaulted on mortgages, watched their nest eggs shrink, or simply heard too much about all of the above. They're downsizing and simplifying...
- Articles 2009-07-20
Additional Resources
- GoldAvenue Acquires Strategic Interest in Vivre, Inc., a Leading U.S. Direct Luxury Marketing Company
- Business Editors NEW YORK--BUSINESS WIRE--Aug. 16, 2001 GoldAvenue announced today the acquisition of a strategic interest in Vivre Inc., a leading U.S. direct luxury marketing company. This alliance marks the addition of a direct marketing strategy to complement GoldAvenue's consumer e-tailing operation, which was established as a...
- Research articles 2001-08-16
- How to Sell Luxury Goods During a Downturn
- The Find: Got a luxury product to sell in this tough economic climate? Forget targeting aspirational teens or expanding in the UAE and get busy pampering your most loyal customers. The Source: A panel discussion at a recent Wharton School marketing conference featured in Knowledge@Wharton. ...
- Blog posts 2008-11-13
- Luxury update. (Fragrance News).
- The Fragrance Foundation held a Think Tank entitled, "Maximalism--A Shift in the Luxury Marker," February 12 at its headquarters in New York City. The forum addressed the luxury marker and how it is re-inventing itself in regard to the economic climate. Greg Furman, President, Furman Communications & Marketing, The Luxury...
- Research articles 2003-04-01
- Coldwell Banker Residential Brokerage Greater Los Angeles and Orange County Reveals Elegant Previews International Marketing Campaign for Luxury Properties Worldwide
- * Sophisticated and Powerful Luxury Marketing Program Strongly Positions Properties among Global Range of Buyers
- Research articles 2006-12-04
- Mercedes Benz sees Resurgence in Luxury Brand Car Auto Sales
- MONTVALE, NJ – With $11 trillion in wealth lost during 2008 and corresponding reductions in net worth and assets among affluent consumers, luxury marketers are confronting the biggest challenges they've faced in decades, said Mercedes-Benz USA MBUSA vice president of marketing Stephen Cannon during an address to the International Advertising...
- News items 2009-10-21
- Four Ways to Sell Luxury in a Downturn
- High-end brands face a particularly tough challenge given the current economic climate. When consumers are focused on cutting spending, how can a company convince them to shell out for luxury items? One answer may be focusing marketing efforts around the concept of timelessness. This was the conclusion...
- Blog posts 2009-04-28
- Diageo has created the Reserve Brand Group, which will focus on marketing the company's luxury brands, including Ciroc, No. TEN by Tanqueray, Don Julio, Bulleit Bourbon, the Johnnie Walker luxury marques, including Green, Gold and Blue Label, Godiva, The
- Diageo has created the Reserve Brand Group, which will focus on marketing the company's luxury brands, including Ciroc, No. TEN by Tanqueray, Don Julio, Bulleit Bourbon, the Johnnie Walker luxury marques, including Green, Gold and Blue Label, Godiva, Diageo has created the Reserve Brand Group, which...
- Research articles 2005-05-01
- Luxury Hotels: Discount or Die
- The luxury segment of the hospitality industry has come to grips with the recession by offering steep discounts, hotel credits or a third or fourth night free. The drop not only in wealthy vacationers, but also corporate travelers, has hit the segment hard. "Overall, Hawaii has always relied on...
- Blog posts 2008-12-18
- Consumer Report Finds Green Luxury Consumers Look for Social Responsibility before Making a Purchase
- DUBLIN, Ireland -- Research and Markets (http://www.researchandmarkets.com/research/ae0990/green_marketing_an) has announced the addition of the "Green Marketing and the Luxury Consumer" report to their offering. The Luxury Market Is Going Green - Luxury Brands Can't Afford to Ignore It According to latest trend report on luxury, Green Marketing and the...
- Research articles 2008-08-12
- Chrysler seeks luxury market, but analysts see tough sell
- Chrysler Group LLC wants to push its namesake Chrysler brand upscale, an ambitious strategy that has been tried before -- and failed. The automaker is eyeing a position "a notch above Lincoln, a notch above Cadillac," Chrysler brand chief Peter Fong told reporters at the Frankfurt Motor Show last month....
- News items 2009-10-07
- Luxury Index Shows Consumption in Free-fall
- Marketing Charts submits: Luxury consumer confidence, as measured by Unity Marketing’s Luxury Consumption Index (LCI), continued its downward trajectory in the third quarter 2008, dropping 10.7 points to reach a historic low of 40.3 points, reports Retailer Daily. That’s the lowest level since Unity started measuring...
- External links 2008-10-22
- Luxury Real Estate Tips from Million-Dollar Listing's Madison Hildebrand
- I confess that "Million-Dollar Listing," the Bravo reality show that follows the lives of three high-end realtors in California, gives me a bit of an ice-cream headache. However, judging from the series' expanded run, lots of us like ice cream. Starting tonight Monday at 11 pm...
- Blog posts 2009-10-12
- Kor Hotel Group Selects Omniture to Optimize Online Marketing for Luxury Travelers
- Omniture, Inc. (NASDAQ: OMTR), a leading provider of online business optimization software , today announced that Kor Hotel Group , a Los Angeles-based luxury hotel operator with properties in Palm Springs, Beverly Hills, South Beach and Mexico's Riviera Maya, among others, has selected Omniture to streamline online marketing...
- Research articles 2007-03-19
- Diageo forms luxury brands group.(Industry Issues)(Brief Article)
- Diageo has established a new brand division to focus on marketing its luxury brand portfolio. The group will be responsible for Ciroc; Tanqueray No. 10; Don Julio; Bulleit Bourbon; Johnnie Walker Green, Gold and Blue Label; Godiva, The Classic Malts Diageo has established a new...
- Research articles 2005-03-01
- Luxury for the Masses - trends in luxury item spending, marketing - Statistical Data Included
- with fewer Americans able to afford luxury items, companies from car makers to jewelers are marketing their products to broader audiences--without the fancy-shmancy approach. ` On an episode of the HBO series Sex and the City, which chronicles the lifestyles of the young, beautiful and highly materialistic, a...
- Research articles 2001-06-25
- SAUDI ARABIA: MARKETING CADILLAC CARS.(Brief Article)
- Al-Jazirah newspaper gave details of the ceremony marking the marketing start of the luxury cars of GM manufacture, Cadillac Hammer in Saudi Arabia. The paper noted that the ceremony was held in Jeddah in late June 2002 in the display center of the J Al-Jazirah newspaper...
- Research articles 2002-07-11
- Infiniti: Owning an Identity.(Nissan Motor Corporation U.S.A.'s Infiniti Div.'s marketing strategies)
- The way Scott Fessenden sees it, there was an empty parking space marked "design," and Infiniti simply drove in. About 18 months ago, says the marketing chief of Nissan's luxury division, Infiniti seized upon design as its primary brand pos The way Scott Fessenden sees it,...
- Research articles 2006-03-06
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