Resources

12 Resources for

luxury

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BNET Resources

A look at "Deluxe"
Knowledge@Wharton's latest Off the Shelf, posted today, reviews Deluxe: How Luxury Lost Its Luster (published in August 2007).  In a review titled Illusion, Not Quality: The Transformation of the Luxury Niche into a Global Mass Market, Off the Shelf gives an extensive recap of the rise of luxury goods makers,...
Tags: Knowledge@Wharton, Luxury, Retail, Branding, Marketing, Michael Fitzgerald
Blog posts 2008-01-18
Hotelier Deirdre Wallace: Eco-Friendly Luxury
Since the first days of the green movement, consumers have been on the lookout for ways to save the planet while keeping their standard of luxury. Deirdre Wallace introduced such a way when she opened The Ambrose Hotel in Santa Monica, California in 2003. With 77 rooms, The Ambrose...
Tags: hotel, recycle, envoronment, Green, Los Angeles Times, Newsweek, Deirdre Wallace, Conde Nast Traveller, Luxury, The Ambrose Hotel
Videos 2007-12-27
Could Daimler and Its Luxury Rivals Lead a More General Auto Recovery?
Luxury import brands like Mercedes-Benz, BMW and Lexus can be expected to be the last in, and first out, of a U.S. recession. With those brands showing life, will the rest of the market follow? by Jim Henry
Tags: Brand, Recovery, Luxury, Branding, Marketing, Jim Henry
Blog posts 2009-10-20
Starbucks: Give Your Customers Free Stuff (For a Price)
The coffee company found that customers will pay $25 if they get freebies when they return to the store. The lesson: Rewarding customers need not always be an expense; sometimes it can generate new revenues. ...
Tags: Customer, Starbucks Corp., Marketing Research, Marketing, Starbucks, Loyalty Cards, Free, CRM, Customer Relationship Management, Luxury, Recession, Brands, Ann Marsh
Articles 2009-07-20
How to Market in a Downturn
John Quelch, one of the best-known academic minds in marketing, talks to BNET about the two types of luxury consumers ("must-haves" and "wannabes") and how to appeal to both in a recession. You’ve said there are two types of luxury consumers. What are they?...
Tags: Brand, Recession, Luxury, Branding, Marketing, John Quelch, Recession Marketing, Luxury Marketing, BNET Q&A, Discounting, Simplifiers, Customers, Ann Marsh
Articles 2009-07-20
In a Downturn, Consumers Hang On to Little Luxuries
I was chatting to a couple of CFOs about their approach to 2009 and it became plain people aren't completely cutting out all of their luxuries, even though the recession has begun to bite. Peter Hatherly, CFO of Simple Health & Beauty explained...
Tags: Car, Luxury, Games, Personal Technology, Richard Young
Blog posts 2009-04-28
Longer Life
American consumers have become accustomed to the luxury of fresh, refrigerated milk as a mainstay in their consumption habits. But that luxury is slowly eroding, as dairy plant consolidations are altering distribution and mass-merchandiser venues operate through strategies of non-refrigerated retailing. The result is that dairy beverages that can be...
Tags: Luxury, Food & Beverage, Manufacturing
White papers
Can the Luxury Fashion Brand Store Atmosphere Be Transferred to the Internet?
The luxury experience is summed up in the store visit, the immersion within the highly aesthetic, creative and prestigious ambience of the retail atmosphere and ultimately interacting with the products through touching, feeling and sometimes smelling them. The retail store plays a prominent role in the overall luxury buying experience...
Tags: Atmosphere, Brand, Luxury, Luxury Experience, Retail, Internet, Branding, Marketing
White papers 2005-05-18
Born Into Luxury
It's no secret that luxury fashion brands have lost revenue over the last five years and are struggling to find new, innovative ways of breathing life into their brands to stay relevant and extend customer bases. Ultra-premium fashion houses may be well known even to Target shoppers but remaining fresh...
Tags: Brand, Luxury, Branding, Marketing
White papers 2004-09-20
Capitalize on Affordable Luxuries
Over-leveraged consumers have less disposable income now than they have in past recessions — but history suggests they'll open their wallets for the right stuff. The scenario: Over-leveraged consumers have less...
Tags: Consumer, Recession, Luxury, Sales Strategy, Sales Force Management, Sales, BNET Feature, The Lipstick Indicator, Luxury Goods, Recession Strategy, John Maas
Articles 2008-11-20
Wallstrip: American Campus Communities (ACC)
Now college students can catch mono in luxurious surroundings! American Campus Communities ACC
Tags: College Student, students, julie alexandria, wallstrip, stocks, investing, campus, communities, college, housing, rent, luxury, university
Videos 2008-09-24
Luxury Bargain Hunter Gilt Groupe Takes E-Commerce Cruise With Cond
As print properties struggle on, invite-only luxury discount shopping site Gilt Groupe plans to increase its ties to publishers as well as playing up its own content. The site has created “vacations and escapes” site called Jetsetter, which will be connected to advertisers from the pages of Cond by...
Tags: Site, Luxury, E-business, Web Technology, E-business/E-Commerce, Internet, Advertising, E-Commerce, Marketing, Media & Publishing, Magazines, Companies, Conde Nast, David Kaplan
External links 2009-10-21

Additional Resources

Chrysler seeks luxury market, but analysts see tough sell
Chrysler Group LLC wants to push its namesake Chrysler brand upscale, an ambitious strategy that has been tried before -- and failed. The automaker is eyeing a position "a notch above Lincoln, a notch above Cadillac," Chrysler brand chief Peter Fong told reporters at the Frankfurt Motor Show last month....
Tags: Chrysler LLC
News items 2009-10-07
Hybrid Cars: 5 Luxury Models to Test-Drive
If you want to buy a hybrid, you don?t have to settle for an econobox. These gorgeous, gussied-up green vehicles are as luxurious as anything on the road. The only hitch: They aren?t as environmentally friendly as you might expect. Here?s a headlight-to-headlight comparison to help...
Tags: Car, Sedan, Performance, Hybrid Car, Battery, Motor, Economy, Hybrid, BMW AG, MoneyWatch, Fisker Karma, Facelift, LS 600h, Luxury Hybrid, Cadillac, Mercedes, Mercedes-Benz, Lexus, BMW, Fisker, Cadillac Escalade Hybrid, BMW X6, Lexus LS 600h, Mercedes-Benz S400 Hybrid, Jim Motavalli
Articles 2009-11-06
New Book on the Luxury Goods Industry Supplies Food for Thought
This week BNET is featuring a list of underrated business books. The recommendations are noteworthy for their diversity -- we've got everything from the eye-opening and incredibly sad "Nickel and Dimed in America" by Barbara Ehrenreich, to the fast and fun insights of Malcolm Gladwell's "The Tipping Point." If you're...
Tags: Asset, Asset Management, Bernard Arnault, Bloomberg.com, Brand, Branding, Business Operations, Food, Jessica Stillman, Marketing, Operational Planning
Blog posts 2007-08-27
Luxury Institute Survey: Wealthy Consumers Rank Nordstrom, Barneys and Neiman Marcus the Luxury Retailers With the Most Effective Websites in 2006
In a recent Luxury Institute survey, a whopping 93 percent of individuals worth $10 million or more said that they purchased a luxury product over the Internet in the past 12 months. But are luxury retailers' web sites ready for the 2006 holiday season? According to the Luxury Institute's 2006...
Tags: Nordstrom Inc., retail company, survey, Web site
Research articles 2006-11-14
How Well Do You Know Your Luxury Customer? Luxury Institute Causes a Stir at World Luxury Congress
The Luxury Institute co-chaired Terrapinn's World Luxury Congress in London this past week joining luxury brands from all over the world to discuss wealthy consumers and their habits, as well as the rapidly evolving luxury landscape. Milton Pedraza, CEO of the Luxury Institute, led an interactive session, engaging the attendees...
Tags: U.S. Congress
Research articles 2007-11-01
Porsche Earns Top Spot as Most Prestigious Luxury Automobile Brand in 2006; Luxury Institute Survey Rates Porsche as Most Exclusive and Unique Luxury Marque.
ATLANTA, Apr 24, 2006 CCNMatthews via COMTEX -- In the results of an independent, nation-wide survey just released by the New York-based Luxury Institute, America's premium income earners rated PorscheR the most prestigious luxury automobile for ATLANTA, Apr 24, 2006 CCNMatthews via COMTEX -- In...
Tags: brand, Porsche AG, survey
Research articles 2006-04-24
Luxury car profiles 2 of 5.(News)
Luxury sedans BMW 5 series Almost since its introduction in 1972, the BMW 5 Series has been the benchmark for midsize luxury sport sedans, whose buyers want prestige and luxury as well as performance. Last redesigned in 1997, the 5 Series...
Tags: BMW AG, Jaguar, sedan, telematics
Research articles 2003-10-27
Luxury Vehicle Guide: Part 2 of 4.(Special Report)
Luxury sedans BMW 5 series Almost since its introduction in 1972, the BMW 5 Series has been the benchmark for midsize luxury sport sedans, whose buyers want prestige and luxury as well as performance. Last redesigned in 1997, the 5 Series...
Tags: Audi AG, Base Price, BMW AG, innovation, performance, sedan, suspension, telematics, Volvo
Research articles 2003-10-27
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