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macysbelieve.com

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Macy's Uses Web Site To Make Stores More Attractive: Macy's, an icon of the traditional American shopping experience, is enhancing online operations to secure its future. Macysbelieve.com, a seasonal site that combines entertainment, charity and shopping while promoting both online and store visits, is a case in point. Macy's is developing such "sitelets" to drive online...; Tags: Web, Retail Company, Web Site, Macy, Macysbelieve.com, Retail, Sales Strategy, Real Estate, Channel Management, Sales, Business Operations, Marketing, Mike Duff; Blog posts 2008-12-15

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