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- Deep Focus Saves AMC From Killing Free Marketing for Mad Men
- AMC has every reason to be protective of its hit show Mad Men, but it came close to smothering a free and innovative way to market the show today, saved only by its own interactive ad agency, Deep Focus. Mad Men has established the network as delivering HBO-worthy dramas, and...
- Blog posts 2008-08-27
- The Weirdest Ad Stories of the Month
- Mad Men inspires office alcoholism! Steve Jobs compared to skeleton! Larry Ellison tells lies! Carrots kill themselves! It all happened in September 2009. by Jim Edwards
- Blog posts 2009-10-01
- Deep Focus Saves AMC From Killing Free Marketing for Mad Men
- Deep Focus Saves AMC From Killing Free Marketing for Mad MenRE: Deep Focus Saves AMC From Killing Free Marketing for Mad MenMadMen is my Fav show.I don't Twitter, but I plunked a ton of money for the First Season on DVD. I guess everyone is happy.I saw the show with...
- Discussion threads 2008-08-29
- How to Get a Raise in a Recession
- It won?t be easy, but making these adjustments to your strategy and approach will give you a fighting chance. Do Your Research Even if you believe your work ethic and results are the stuff of office legend, you’ll...
- Articles 2009-09-22
Additional Resources
- "Mad Men" Debut Ignites the Era of the Social Premiere
- "Mad Men" may be launching its third season tonight on the big box, but it will also play out online. Though maybe not the first social premiere, it's indicative of a trend toward big TV events being shared with friends, virtually, in real-time. In this caseâ€" as CNN was with...
- Blog posts 2009-08-16
- Hilton Capitalizes on Mad Men Popularity
- In a marketing move worthy of Don Draper, Hilton Hotels has teamed up with AMC's "Mad Men" to offer its guests a chance at winning a co-branded sweepstakes package. Why? For one thing, the show is popular and stylish, everything a hotel should be. But the more...
- Blog posts 2009-10-22
- Industry needs to let go of its 'Mad Men' fantasies.(Viewpoint)
- The media should let the ad industry's so-called golden era die in peace. And ad-industry elders should quit encouraging the "Those were the days'' stories that have cropped up every week in the wake of AMC's "Mad Men.'' The media should let the ad...
- Research articles 2007-10-08
- AMC 'Mad' for drama.(American Movie Classics Company L.L.C contracts with Matthew Weiner for new television serial 'Mad Men')
- AMC has ordered its first original drama pilot, "Mad Men," from "Sopranos" producer-scribe Matthew Weiner. Period drama follows the personal and professional lives of New York advertising execs in the 1960s. Weiner penned the script and...
- Research articles 2006-03-13
- Hedonistic 'Mad Men' echoes the times
- As seen through a prism of modern-day political correctness, the hedonistic 1960s-era advertising executives of AMC's mesmerizing "Mad Men" have a way of provoking utter shock and revulsion. Not only do they smoke and booze it up and spew inappropriate office banter, but they also make no effort to suppress...
- Research articles 2008-07-27
- Who's who on 'Mad Men'
- You can't get fully plugged into "Mad Men" until you know the key players. Here's a rundown: -- Don Draper Jon Hamm The stoic creative director of the Sterling Cooper Advertising Agency. He's struggling to keep his dark past a secret. Meanwhile, he's cheating on his...
- Research articles 2008-07-27
- At Saatchi, Spivak's Feelings for "Mad Men" Recall a Less Glamorous Episode at JWT
- Old hands at JWT will be delighted to note an entry about Mad Men on Saatchi & Saatchi Wellness's blog, written by Helayne Spivak. It channels a chaotic time when she was creative chief at JWT in the 1990s. by Jim Edwards
- Blog posts 2009-08-19
- Going to Extremes; AMC's `Mad Men' Leads Way Amid Killers, Vampires, Out-There Comedies.(American Movie Classics Company L.L.C.)
- Byline: Josef Adalian TV critics and Emmy voters don't always see eye to eye, but when it comes to the delights of Don Draper, the two camps are completely copacetic. Avoiding any signs of a sophomore slump, AMC's "Mad ...
- Research articles 2009-01-05
- McCann NY Rolls with the Mad Men Punches
- Despite basically getting dissed in the November 8th season finale of Mad Men , McCann Erickson seems to be having a good sense of humor about it all. In the episode--SPOILER ALERT--Sterling Cooper is being sold to McCann Erickson yet several main staffers...
- News items 2009-11-18
- Mad Men Spawns Don Draper Action Doll, Bobbleheads
- DraftFCB has created a Don Draper doll to promote Mad Men's third season in New Zealand. The copy on the toy's box is wonderful. It says: "See him drink, pitch & philander! Collect all 4 mistresses!" by Jim Edwards
- Blog posts 2009-11-23
- The (Media) World's Gone Mad
- MINNEAPOLIS (AdAge.com) -- While Nielsen ratings reports are a whole lot quicker than in Don Draper's time, Madison Avenue still has to wait a day for data to officially gauge how "Mad Men" did in its season-three premiere. But preliminary data show that the show -- which has been more...
- News items 2009-08-17
- 'GQ' men toss around names for Oscars
- LOS ANGELES -- One day after actresses at a Women in Entertainment function spoke of the lack of Oscar-worthy female roles in 2007, it was the men's turn to rate their male peers at Wednesday's GQ Men of the Year party at the Chateau Marmont. The...
- Research articles 2007-12-07
- How Technology Killed Marketing
- Time was that marketing was glamorous. The heyday of marketing can be viewed every week in the television show Mad Men. In that glamorous world, the marketeer represented by the quintessential ad exec is a master of the universe. In that world, marketing...
- Blog posts 2008-12-11
- Old School Style for the Office Newb
- TV drama Mad Men has created plenty of water-cooler buzz with its depiction of a 60s advertising firm before the upheavals that would shake the country later in the decade. But even more than the archaic gender roles at the Sterling Cooper Advertising Agency, what has attracted the attention of...
- Blog posts 2009-10-23
- BMW Pumps Diesel in a Big Way
- NEW YORK For many Americans who came of age in the ‘70s, diesel is a dirty word, redolent of grimy exhaust fumes and percussive knocking in the engine block. While diesel-powered vehicles enjoyed a brief surge of popularity during the 1979 oil crisis, the soot and noise outweighed any savings...
- News items 2009-08-10
- "I'm Peggy Olson and I Want to Smoke Some Marijuana." [Digital Daily]
- That line of dialogue from the upcoming episode of the AMC drama Mad Men is destined to be repeated over and over again when the program officially airs on Aug. 30, though it's begun making the rounds already thanks to Apple's AAPL iTunes. Seems a glitch with the service delivered...
- News items 2009-08-19
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