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magazine advertising

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Magazine advertising allows a person to tell an in-depth story, particularly when full-page and other large-size ad units are employed, and can provide all the information prospects need to make a buying decision. This is critical, particularly if one has a new product or service in the education phase of...
Tags: Magazine Advertising, Entrepreneurship, Management, Entrepreneur.com Inc., Advertisement
White papers 2005-11-01

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Financial Advisor Magazine Hires New Publisher and Increases Circulation
Charter Financial Publishing NetworkCFPN, publisher of Financial Advisor magazine, announced today that theyhave hired Bill DiModugno as publisher and Midwest advertising director.David Smith will remain the group publisher of Financial Advisor andPrivate Wealth magazines. Before joining Financial Advisor, DiModugno was publisher of SouceMedia'sOn Wall Street and Bank Investment Consultant magazines....
Articles 2008-11-25
EyeWonder and Akamai Team on First In-Stream Ads Over Microsoft Silverlight for New York Magazine Interactive Campaign
In-stream video ads from Olay, TRESemme and Continental Airlines give viewers control over the advertising experience by featuring interactive product placements ATLANTA and CAMBRIDGE, Mass., Nov. 24 /PRNewswire/ -- EyeWonder, Inc., a leading innovator in interactive digital advertising technologies and services, and Akamai Technologies, Inc., the global...
Articles 2008-11-24
New Survey: Online Video, TV, and Magazines Influence Video Game Purchases
WESTERVILLE, Ohio -- A surprising 70% of recent video game/game systems buyers reported some or significant influence from television and 54% reported influence from online video, according to the Fall 2008 Ad-ology Media Influence on Consumer Choice survey. Nearly half of consumers 18 to 24 years old (48.5%)...
Articles 2008-11-24
Amobee Media Systems Receives Award for Most Promising Start-up of 2008/2009
Amobee Media Systems, the world leader inadvertising solutions for mobile operators, has been selected by Israel'sleading publisher Globes and Ernst & Young Israel as the most promisingstart-up of 2008/2009. This prestigious award was announced at the 12thAnnual Journey Conference. Globes, which publishes the annual high-techmagazine Blogs, picked ten promising start-ups...
Articles 2008-11-21
Poetry in perpetual motion
From Oysters to Seamasters, Skyhawks to Hemipodes, the world of luxury watches is booming as if recession were an alien concept. But who actually needs a diamond-encrusted, solid gold chronograph with built-in altimeter? John Walsh finds out what makes this extraordinary industry tick The face of...
Articles 2008-11-20
IMAGE Chicago Magazine Celebrates 3-Year Anniversary With Over 50 Clients
IMAGE Worldwide, Inc. (PINKSHEETS: IMGW)subsidiary IMAGE Chicago Magazine released its 3-year anniversary issuewith over 50 advertising clients in the publication. IMAGE ChicagoMagazine started out as a 5" by 6" magazine in 2005. It is now a full size8 3/8" by 10 7/8" magazine and has expanded distribution to...
Articles 2008-11-20
CIGNA's Michael Showalter Recognized as a "B-to-B Top Marketer of the Year"
New Branding Honored BLOOMFIELD, Conn. -- B-to-B Magazine has honored CIGNA's Michael Showalter as one of its 2008 Top Marketers of the Year for his leadership role in developing a comprehensive marketing campaign and corporate rebranding effort to help simplify health care. The campaign, one of the most...
Articles 2008-11-19
PCMag Network Goes All-Digital
PCMag.com to Serve as New PCMag Digital Network's Flagship Property Brand Transition Completed with PC Magazine's Final Issue in January NEW YORK -- Ziff Davis Media, one of the leading integrated technology media companies in the country, announced today that PCMag, its flagship brand, will go...
Articles 2008-11-19
551,351 reasons why Glamour is Britain's number one magazine
Leona Lewis is on the cover of the December issue of Glamour. It's called the "party issue", but the X Factor star is dressed down in a grey sweater, minimal make-up and loose hair. She is very pretty, but has a natural, low maintenance and approachable look: key ingredients which...
Articles 2008-11-17
LBi Wins Gold, Bronze and "Interactive Agency of the Year 2008" at the Mixx Awards
LBi, themarketing and technology agency has been named Interactive Agency of theYear 2008 at the Mixx Awards in Belgium. In addition, LBi Belgium alsoreceived a Golden Award for the Oufti campaign Proximus in the ProductLaunch category, and a Bronze Award for the Minibreaks campaign ThomasCook Belgium. The Mixx Awards are...
Articles 2008-11-14
Announcement: St. Joseph Media
St. Joseph Media announced today that it will be suspending publication of Wish and Gardening Life magazines as of the end of this year. "The global financial crisis has triggered such a sharp decline in advertising markets that prudent media companies around the world are evaluating their portfolios and making...
Articles 2008-11-14
The Insider: The time capsule that is Newsweek's 1978 Jonestown
THE TIMES, in preparation for Sunday's story on the 30th anniversary of the Jonestown massacre, got ahold of a copy of the Dec. 4, 1978, issue of Newsweek magazine, which featured a 26-page special report on the calamity that unfolded that Nov. 18. It was an impressive...
Articles 2008-11-14
As Advertising Budgets Within the Automotive Industry Continue to Diminish, Innovation Drives Garrett Associates' New Southern California Cadillac Grassroots Marketing Campaign for the 2008 CTS, Motor Trend Magazine's Car of the Year
New Hit Marketing Trend Launches in Los Angles Saturday, November 15th at the Boa and Anisette eateries in Santa Monica and Katana in Hollywood LOS ANGELES, Nov. 12 /PRNewswire/ -- In light of today's challenging economic times, automakers are spending an average of 18% less on advertising...
Articles 2008-11-12
New Moon Girl Media Launches Groundbreaking Online Community for Girls 8-12
www.NewMoonGirls.com Pioneers Girl-Created Content on the Web MOUNTAIN VIEW, Calif., Nov. 12 /PRNewswire/ -- The wait for a safe, advertising-free online community for girls 8-12 is finally over. New Moon Girl Media, champion of girl-centered media and publisher since 1993 of the award-winning girls' magazine New Moon...
Articles 2008-11-12
Locale Media to Expand to Los Angeles, Chicago, D.C., and Boston
Locale Media, the local advertising network,is expanding to Chicago, Los Angeles, Washington, D.C., and Boston. "We have initiated sales and marketing efforts in each of these four majormarkets," said Bhu Srinivasan, CEO of Locale Media. "In 2009, Locale Mediawill have a sales presence in every major metro market to sell...
Articles 2008-11-10
The Boston Globe Ranks Hill Holliday as 25th on Its Top Places to Work 2008
Communications Agency Cites Its Culture, Values and Emphasis on People BOSTON -- Today, Hill Holliday announced that it was named one of the Top Places to Work in Massachusetts in the debut of an employee-based survey project from The Boston Globe. The Globe 100's Top Places to Work...
Articles 2008-11-10
PROSALES Magazine Unveils 2008 Excellence Award Winners
PROSALES magazine is pleased to announce thewinners of the 2008 PROSALES Excellence Awards -- the most prestigiousawards program in the construction supply industry. The PROSALES Excellence Awards honor outstanding achievements inconstruction supply in showroom design, facility design, technology,marketing and customer service, advertising, and Web sites. The awardsprogram honors business leaders...
Articles 2008-11-10
Open Air Magazine Winter Issue Available November 7
Features Holiday Gifts, Healthy Cruise Tips, Zip-lining Around the Country, Slow Snow Sports and Our First Photo Contest Winner MCLEAN, Va., Nov. 6 /PRNewswire/ -- The winter issue of Open Air Magazine will be available on newsstands Friday, November 7. Published by USA TODAY, the nation's top-selling...
Articles 2008-11-06
Next 1 Interactive, Inc. Purchases Maximus Exploration Corporation
Next 1 Interactive, Inc. announces thepurchase of Maximus Exploration Corp. and creates a new public entitytrading on the (OTCBB: NXOI). Next 1 Interactive, Inc. is a new Interactive Media Company with a businessconsisting of five divisions: Internet Radio, Destination Videos, AdNetwork, Next Trip.com, and the Travel Magazine. It also has...
Articles 2008-11-05
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