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Tell the Beeb: U.S. magazine Ads Are in Free Fall
It's always been one of those trick questions that kids of a certain age love: "What's black and white and read all over?" The answer, of course, is "a newspaper," but nowadays we could drop the letter "a" from the word "read" and the joke would still make a grim...
Tags: U.S., Advertisement, British Broadcasting Corp., Magazine, Gender And Diversity, Human Resources, David Weir
Blog posts 2008-05-13
Can Rolling Stone Keep on Rolling?
I'm having trouble thinking of any industry that has faced more tumult since the arrival of the Internet than the music business. From Napster to the iPod to Zune, and downloads of singles to cellphones, the music labels have had to try to constantly adapt to...
Tags: Advertisement, Magazine, David Weir
Blog posts 2008-05-06
Aveed Khaki: Philanthropy In Fashion
Aveed Khaki is Editor in Chief of Jack and Jill magazine and President of Humanity Ink, an environmentally-friendly clothing line that donates 50% of its profits to charity. Khaki talks about the re-launch of his magazine and how he stays profitable and philanthropic simultaneously.
Tags: magazine, Jack and Jill, editor, Aveed Khaki, President, Humanity Ink, environmentally friendly, clothing line, charity, profitable, philanthropic
Videos 2008-05-07
Time, Newsweek, BusinessWeek, etc., Report Steep Losses
The advertising slowdown that has been devastating the newspaper industry has begun to hit magazines as well. But the trends are mixed, with some titles still doing well, despite a down economy. Some of the leading news-weekly and business titles had very bad first quarters, according to...
Tags: Newsweek, Advertisement, BusinessWeek, Magazine, David Weir
Blog posts 2008-04-15
Print Ad Pages Down Yet Again
It's become a fun tradition to wait for the Magazine Publishers of America's ad pages report to come out every three months. It's like Christmas morning: there's hardly ever any surprises, and you end up realizing again how wasteful paper is. This quarter's report isn't much different. The MPA tried...
Tags: Food, Advertisement, Magazine, Food & Beverage, Manufacturing, Jake Swearingen
Blog posts 2008-04-15
The Rise and Fall of Media Giants
More from PRWeek's wrap-up of the year just past in their 2007 Book of Lists. Today: media companies on the rise, and those that took a hit in 2007: Media on the rise in 2007: Dow Jones: DJ must be happy to be under...
Tags: Jon Greer, Brian Tierney, PRWeek
Blog posts 2008-01-03
Producing Customer magazines
Customer magazines help companies build credibility and strengthen customer relationships by offering regular channels of communication that focus on issues relevant to customers. “Relationship publishing” should incorporate a powerful mix of opinion, product information, and attitude. This may require journalistic skills, as well as design and production resources. What...
Tags: BNET Editorial, B2B, financial service, public relations, newsletter, Internet
Articles 2007-11-27
Ben Goldhirsh: Good magazine, Great Business
Can you do good without being boring? Ben Goldhirsh is out to prove you can. He's founded Good magazine and Reason Pictures to celebrate "doing things for the right reasons." That means not only putting out a first-rate publication, but also helping corporate America think differently by creating "good" marketing...
Tags: marketing
Videos 2007-10-04
Evaluating magazine OTS in Cross-Media Advertising Campaigns
While exposure to online advertising may be measured directly through observational methods via online surveys, Opportunity-To-See OTS, "The industry's agreed upon measurement of audience" for print or other offline advertising, is often estimated based on self-reported data through the use of diaries, face-to-face interviews, online/mail surveys, etc. For the case...
Tags: survey, advertisement, online advertising, technique, industry
White papers 2005-12-16
The China Media Market
China has developed a very careful - some would say brilliant - media strategy to enable the country to learn and embrace the Western magazine model while reforming itself from within. Chinese publishers are already talking about exporting travel, history, art, and archaeology magazines to the West. Obviously, this projection...
Tags: China, America, Media, Magazine, Advertising & Promotion, Strategy, Marketing, Management
White papers 2004-03-11
Getting The Most From Bingo Leads
Bingo leads: those lists and sticky labels receive from magazines that carry advertising. Many salespeople consider these "leads" worthless, giving them little attention. Too bad, because the perceived poor quality of bingo leads usually results from poor sales follow-up. Consider these ideas for Getting The Most From Bingo Leads. If...
Tags: Sales strategy, SeaBird Associates Inc., advertisement, sales, database
White papers 2003-01-01
Case Study: ActiveBuddy/ELLEgirl magazine
This case study says about Lagardere Active and Hachette Filipacchi Medias HFM were preparing to launch the ELLEgirl brand. Prior to HFM's magazine launch, Lagardere Active activated ELLEgirl.com. Yet ELLEgirl was searching for new ways to reach its core audience -- teenage girls. An Interactive Agent powered by ActiveBuddy...
Tags: Real estate, agent, brand, e-mail, Web site, Web
Case studies 2002-06-26
What Do Editors Look For?
Not all magazines are looking for news stories. Some magazines prefer to examine case studies, though their writers do them in their own way. Most importantly, know the magazine. Although editors admit it's not something that can be easily explained, all too often they receive irrelevant pitches that don't relate...
Tags: Entrepreneur.com Inc.
White papers 2002-01-20

Additional Resources

The passing of the mama stalls
THE CONVENIENCE stalls that were found along five-foot ways and under staircases of shop houses are a dying breed. Fondly called Mama stalls, they are run by Indian "uncles" who managed to make a living selling everything from condoms to toy xylophones. They are sure to have the daily newspapers...
Articles 2008-12-01
Discreet carry case for the FN FS2000
From Elite Survival Systems This low profile case has a rectangular shape and clean lines. The case also has a fully padded large capacity pocket on the front. The main compartment has four fitted magazine pouches as well as dual tie-down straps for fastening. This main holding space...
Articles 2008-06-01
.50 GI conversion unit for the Glock 20/21
From Guncrafter Industries If you want more bang for your Clock, look no further. Guncrafter Industries, the .50 GI 1911 specialists, offers a unit which fits Clock 20/21 pistols with easy drop-in installation. Consisting of a complete top end plus the magazine, this unit has 9 + 1...
Articles 2008-06-01
The BUL G-Cherokee Spec-Ops
From BUL Ltd. [ILLUSTRATION OMITTED] Since the BUL G-Cherokee was primarily designed as a service pistol, it was only a natural choice for BUL Ltd. to offer the worldwide SWAT and Special Operations community a tactical shooting modular platform which can easily replace the heavy and...
Articles 2008-06-01
The MSAR modular carbine system
From Microtech Small Arms Research, Inc. Designated the MSC-08, this is a short (27") and compact Bullpup type semiautomatic which accepts high-capacity magazines of the popular Glock pistol series. This carbine's modular design, allows it to be quickly refitted from one caliber into another by changing the bolt...
Articles 2008-06-01
Todd Jarrett sets world record
[ILLUSTRATION OMITTED] In an unbelievable display of speed shooting and reliability, Todd Jarrett set a world record shooting 1,000 rounds of .45 ACP through a ParaOrdnance USA PXT 1911 SSP model pistol in 10 minutes, 44 seconds in a new benchmark for firearms torture tests last January 16....
Articles 2008-06-01
Smith Corona barrels
Q: In the February 2008 issue, "Duke" Venturino stated High Standard made Smith Corona barrels as Smith Corona had no facilities to make barrels. I have a Smith Corona rifle in 98 percent condition with a 3-43 date that has "SC" on the barrel above the flaming bomb. ...
Articles 2008-06-01
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