Resources
BNET Business Dictionary
- Mailing List
- the names and addresses of a particular group of people compiled for marketing purposes. A mailing list may be compiled internally or bought or rented...
- Mailing List definition on BNET »
BNET Resources
- sort by:
- Relevance
- Date
- Popularity
- Solicitation mailing list Application
- One way of receiving bid leads is to get your company included on the Solicitation Mailing List (SML) of the specific buying offices likely to have a need for your product or service. The SML database lists the capabilities of businesses interested in selling to the government, and thus enables...
- Tools & templates
- Build A mailing list With Access 2003
- The most important element in your direct marketing campaign is your mailing list. Identifying the customers you want to reach is critical for advertising your products and services. Making the information flow from you to your customers and potential customers requires managing a list that is updatable, expandable, and versatile...
- White papers
- Build A Direct Marketing mailing list
- Building your direct marketing mailing list carefully from the start can ensure that you have a successful direct mailing campaign. You end up with better results from the mailing, and you don't waste mailing campaign funds. But where do you get the contacts you need to compile a mailing list?...
- White papers
- Making the Most of Online Communities
- Online communities allow consumers to engage with each other and with your organization through interactive tools like email, discussion boards, and chat software. By facilitating conversations, these communities give you a feel on the consumer pulse which helps you generate unique content that will help build consumer loyalty.As stand-alone businesses,...
- Articles 2007-10-18
- Encouraging a Better Response to Direct Mail Campaigns
- Direct mail offers the advantage of a simple and immediate measure of success: the response rate. Another advantage of direct mail is that you can test the variables before committing all your resources to a particular approach. You can aim for realistic results while you keep your expenses within your...
- Articles 2007-02-15
- Creating a mailing list
- A high quality mailing list is probably the most important element in a direct marketing program, and assembling a top quality list is key to your success. There are several routes to a good list:use internal sources to compile a valuable mailing list of both customers and prospectsrent or purchase...
- Articles 2007-02-15
- Competition and Price Discrimination in the Market for mailing lists
- This paper examines the relationship between competition and price discrimination in the market for mailing lists. More specifically, the paper examines whether sellers are more likely to segregate consumers by offering a menu of quality choices (second-degree price discrimination) and/or offering different prices to readily identifiable groups of consumers (third-degree...
- White papers 2005-10-01
- How To Find The Best mailing list For Your Offer
- This article gives some simple ways to find mailing lists that always produce highly profitable results. Implementing any successful mailing program begins by determining who will get your mail. You need to find or compile a mailing list of qualified prospects for your offer. The success of your mailing is...
- White papers 2003-01-01
- The Ten Commandments (Plus Five) Of Highly Profitable Sales Letter Writing
- The article explains the copy writing and direct mail marketing process. It explains that a commodity of good names has more positive impact and good names are groups of people who have demonstrated that they are starving for the particular product or service. It explains the importance of good mailing...
- White papers 2003-01-01
- Defining Opt-In Email Marketing
- Email marketing is nothing else but mailing lists in the end. The mailing list of an opt-in marketing campaign starts empty. The only way for an email address to get onto the list is by its owner explicitly requesting it. Marketing material is sent only with permission, and often...
- White papers 2003-01-01
- Are You Enjoying The Profits Hidden In Your Own House mailing list?
- The three most cost-effective sources of business are always the same - regardless of the type of business. They are existing customers, referrals and the business's own "house mailing list". These sources may not produce you largest block of business. However, they always produce you most profitable block of business....
- White papers 2003-01-01
- How to Buy a Great mailing list
- The article states that nothing is as bad as mailing to the wrong list. Poor list selection is the worst mistake one can make in direct mail. Anyone can put a direct mail piece together and drop it off at the post office (barring disgruntled post office workers wielding semi-automatics)....
- White papers 2003-01-01
- Building an Effective mailing list
- How does a person go about finding the right mailing lists that target customers? Much depends on the specifics of who the customers are and whether one is targeting businesses or consumers. But, generally speaking, this paper provides nine avenues for a person to explore to get started in the...
- White papers 2002-06-24
Additional Resources
- How Does It Cost To Do A Mailing?
- It has been seen that sometimes mailing cost a huge amount for a business. Thus, this article tries to focus upon the cost factor for mailing. Of all the considerations that go into a mailing, list testing is far and away the most critical. If you can't find market, it...
- White papers 2003-01-01
- Direct Mail Prospecting
- Direct mail as a means of prospecting offers the major advantage of allowing one to reach a large number of people without being physically present. There are basically two basic kinds of direct mail strategies -- one-time mailings and "campaigns." Many experts believe that direct mailings should be followed by...
- White papers 2003-01-01
- Read Bulk Mail via RSS
- A lot of the mail we get cluttering up our inboxes is stuff we don't need to reply to, like company-wide memos, daily recipes or jokes, etc. It's not that this stuff is unimportant or spammy (though much of it is), it's just that it's hard to figure out what...
- Blog posts 2007-07-27
- Improving Response Prediction in Direct Marketing by Optimizing for Specific Mailing Depths
- Response modeling is a very important application field of classification methods in direct marketing because the success of a direct-mail campaign is highly dependent on who is being targeted. To date, standard classification models are applied to predict future purchasing behaviour for the complete customer file. In practice, however, companies...
- White papers 2003-01-09
- Using A Mailing To Warm Your Telephone Cold Calls
- Telephone cold calling can be frustrating, yet it remains a very effective way to build new prospect relationships. The key is to make these calls less "cold." One can increase the cold calling success rate by Using A Mailing To Warm Your Cold Calls. Cold calling is a necessary fact...
- White papers 2003-01-01
- 23 Tips For Creating Business-To-Business Mailings That Work
- The article describes the 23 tips for creating business-to-business mailing. Some of these tips include: short letters of one or two pages usually work best, if an envelope is filled with too many inserts, the busy executive is more inclined to throw the whole thing away, the biggest mistake one...
- White papers 2003-01-01
- Envelopes and Mailing
- This article explains how to address letter-sized envelopes and other mailers for unclassified correspondence. It also includes that mail stop or mail code of the originating office must be placed in the top left corner of the envelope or mailing label. This is a mandatory requirement and is used to...
- White papers 2000-03-06
- << Previous
- page 1 of 1
- Next >>
Content Types
Premier Vendor Content Whitepapers, webcasts & resources from our Power Center Sponsors
