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- The Power of Storytelling and the Decline of the Mainstream Media
- The Power of Storytelling and the Decline of the Mainstream MediaTurning the anniversary of a bridge into something personalA few years back I was contracted by the Royal Gorge Bridge & Park to publicize the 75th anniversary of the construction of the Royal Gorge Bridge, an engineering marvel that spans...
- Discussion threads 2008-04-14
- PodShow and Limelight Networks Launch PodShowPDN -- The First High Performance Delivery Network for Podcasting
- PodShow, Inc., the premier brand in podcasting, and Limelight Networks, Inc., the world's leading digital media delivery network, today announced the launch of the PodShowPDNTM PodShow Podcast Delivery Network, the first high-performance content delivery network that addresses the specific needs of podcasting. In an era that finds independent podcasters competing...
- Research articles 2006-02-14
- Editorial Viewpoint.(Brief Article)
- Public works practices get mainstream media attention in a winter that began with heavy snows in some areas and then saw record-breaking warm temperatures. Over the Christmas and NewYear's holiday weeks, many print and broadcast media outlets were fi Public works practices get mainstream media attention...
- Research articles 2002-03-01
- AOL Time Warner's Bob Pittman, Viacom CBS' Les Moonves, National Enquirer's David Pecker and Other Top Execs Join Jupiter Analysts to Tackle the Future of Mainstream Media in A Digital World
- Business Editors
- Research articles 2001-02-01
- Wallace Terry, one of the first black war correspondents in mainstream media, died on May 29, 2003 in Fairfax, Virginia, from Wegener's granulomatosis.(1970)(Brief Article)(Obituary)
- Wallace Terry, one of the first black war correspondents in mainstream media, died on May 29, 2003 in Fairfax, Virginia, from Wegener's granulomatosis. He was 65. Terry began his journalism career at Brown University, where he became the firs ...
- Research articles 2003-09-22
- Everyone's watching: it's not just mainstream media keeping tabs on Wal-Mart.(One Last Thought ...)(Column)
- Nothing seemed out of the ordinary when my boyfriend said he had an interesting article for me to read before I left for work on the day I was to finish writing this month's cover feature on WalMart. What was somewhat startling was that he had left...
- Research articles 2003-10-01
- Another Misguided Anti-Blog Study by Clueless Academics
- An academic study titled "Tracking the life and death of news" published earlier today does no such thing. Under the auspices of Cornell, this study purports "to track and analyze the 'news cycle' defined as the way stories rise and fall in popularity." The first thing I...
- Blog posts 2009-07-13
- In Defense of Michael Arrington (Really. Well, Partially.)
- The New York Times had an article Saturday about tech blogs running rumors. As I understood the article, the overall point was that such sites as TechCrunch and Gizmodo will print rumors because it is their way of gaining attention and competing with mainstream media organizations that have far deeper...
- Blog posts 2009-06-08
- Racist Legacy Haunts Old Media: Just When They Need Help
- Earlier today, I posted on a topic that, at first glance, is not very near nor dear to my heart: Celebrity Moms. To be brutally honest, I am not sure which celebrities are Moms and which aren't. Regardless, for those who managed to read a ways into that piece, my...
- Blog posts 2009-03-16
- As Mainstream Media Fades, the Alternatives Rise
- As we explored in a post last month, many parts of the alternative press are weathering the economic storms better than their mainstream cousins across town. Living in the San Francisco Bay Area, with access to so many great outlets (SF Weekly, Bay Guardian, East Bay...
- Blog posts 2009-01-29
- HuffPost to Fund Investigative Reporting
- One of the more intriguing indications of how new media is supplanting old media is a posting by Robert MacMillan on the Reuters Blog MediaFile last night. He said he had just returned from the media power restaurant Michael's in Manhattan, where Arianna...
- Blog posts 2008-11-19
- Working With Publishers To Deliver Seamless Creative
- Behavioural targeting is now a fully established mainstream media tactic. Understanding of consumers' needs and buying behaviour is essential to all marketing success and behavioural targeting technology allows marketers to minimise wastage and target consumers based on those very behaviours rather than through standard channels or demographic targeting. More players...
- White papers 2008-02-19
- How To Get Your Product Featured In The Mainstream
- From the executive summary: 'The biggest challenge in breaking into mainstream media is coming up with an angle that editors will see as newsworthy. Simply describing a better product or an interesting application is not going to help much. Companies need something that is either truly extraordinary from a technical...
- White papers 2003-12-16
- paidContent Quick Hits 10.28.09
- » Apple’s ad budget is half-a-billion dollars. [Brainstorm Tech]» Young entrepreneurs are just fine, but Union Square Ventures’ Fred Wilson likes it when the “serial entrepreneurs” can use their experience to guide a project. [A VC]» Will professional voices on the web be overtaken by the “amafessionals” amateur professionals?...
- External links 2009-10-28
Additional Resources
- The Power of Storytelling and the Decline of the Mainstream Media
- I've now had a chance to reflect on the Bulldog Reporter 2008 Media Relations Summit held earlier this week, and I wanted to share a couple of thoughts. First off, a shout-out to all the terrific folks I met at the conference and to anyone discovering this...
- Blog posts 2008-04-11
- Keeping The Love Alive With Mainstream Media
- My friends over at Bulldog Reporter have a terrific weekly audio conference series featuring two types of panels: top journalists or top PR experts. I've helped them run the panels in the past and now serve as a guest moderator when the regular moderator, Brian Pittman, has other duties....
- Blog posts 2007-11-30
- Narcissistic 'mainstream' media reeks of bias
- Media Elite Show Their True LoyaltiesThe self-absorption and self-elevation of the mainstream media in disparaging our military efforts, complaining about being kept out of the information loop, and asserting their neutrality in the war never cease to inspire shock and disgust.Some of these reporters sound like spoiled brats completely oblivious...
- Research articles 2003-04-07
- Sirius XM and Mainstream Media Critiques
- Brandon Matthews submits: By Steve Garcia Recently changes to the treatment of SIRIUS XM SIRI by the Mainstream media have been noted. Unfortunately those changes had not really affected sentiment toward the stock in the masses until very recently. If anything is true it’s that good things...
- External links 2009-08-17
- New Media Index Contrasts Blogs & MSM
- The Pew Research Center's Project for Excellence in Journalism PEJ is widely considered one of the most authoritative efforts tracking the quality of journalism in mainstream media, but until today, it has not been able to provide a similar service for bloggers, social media sites SMS, or other user-generated content...
- Blog posts 2009-01-30
- The Tipping Point Toward New Media
- In almost every article you'll read on the topic, it's noted that newspapers still collect more ad revenue than do digital media. AdAge estimates that in 2008 newspaper ad revenue will drop 7.7% to $41.9 billion, while internet and mobile ad revenue will grow 20.9% to $26.6 billion, based on...
- Blog posts 2008-10-14
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