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	<title><![CDATA[mainstream media Resources | BNET]]></title>
	<link><![CDATA[http://resources.bnet.com/topic/mainstream+media.html]]></link>
	<description><![CDATA[White papers, case studies, business articles, and blog posts relating to mainstream media]]></description>
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	<language>en-us</language>
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		<title><![CDATA[paidContent Quick Hits 10.28.09]]></title>
		<link><![CDATA[http://dw.com.com/redir?destUrl=http%3A%2F%2Fpaidcontent.org%2Farticle%2F419-paidcontent-quick-hits-10.28.09%2F&siteid=23&tag=contentnext]]></link>
		<description><![CDATA[ »  Apple&#8217;s ad budget is half-a-billion dollars. [Brainstorm Tech]»  Young entrepreneurs are just fine, but Union Square Ventures&#8217; Fred Wilson likes it when the &#8220;serial entrepreneurs&#8221; can use their experience to guide a project. [A VC]»  Will professional voices on the web be overtaken by the &#8220;amafessionals&#8221; amateur professionals?...]]></description>
		<s:doctype><![CDATA[External links]]></s:doctype>
		<pubDate>Wed, 28 Oct 2009 19:30:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/entrepreneur.html"><![CDATA[Entrepreneur]]></category>
		<category domain="http://resources.bnet.com/topic/mainstream+media.html"><![CDATA[Mainstream Media]]></category>
		<category domain="http://resources.bnet.com/topic/entrepreneurship.html"><![CDATA[Entrepreneurship]]></category>
		<category domain="http://resources.bnet.com/topic/management.html"><![CDATA[Management]]></category>
		<category domain="http://resources.bnet.com/topic/features.html"><![CDATA[Features]]></category>
		<category domain="http://resources.bnet.com/topic/quick+hits.html"><![CDATA[Quick Hits]]></category>
		<category domain="http://resources.bnet.com/topic/alex+ferreyra.html"><![CDATA[Alex Ferreyra]]></category>
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	<item>
		<title><![CDATA[Another Misguided Anti-Blog Study by Clueless Academics]]></title>
		<link><![CDATA[http://industry.bnet.com/media/10003083/another-misguided-anti-blog-study-by-clueless-academics/]]></link>
		<description><![CDATA[An academic study titled "Tracking the life and death of news" published earlier today does no such thing. Under the auspices of Cornell, this study purports "to track and analyze the 'news cycle' defined asÃ‚Â  the way stories rise and fall in popularity."    The first thing I...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Mon, 13 Jul 2009 20:13:22 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/blog.html"><![CDATA[Blog]]></category>
		<category domain="http://resources.bnet.com/topic/mainstream+media.html"><![CDATA[Mainstream Media]]></category>
		<category domain="http://resources.bnet.com/topic/news.html"><![CDATA[News]]></category>
		<category domain="http://resources.bnet.com/topic/blogging.html"><![CDATA[Blogging]]></category>
		<category domain="http://resources.bnet.com/topic/public+relations.html"><![CDATA[Public Relations]]></category>
		<category domain="http://resources.bnet.com/topic/internet.html"><![CDATA[Internet]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/corporate+communications.html"><![CDATA[Corporate Communications]]></category>
		<category domain="http://resources.bnet.com/topic/david+weir.html"><![CDATA[David Weir]]></category>
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		<title><![CDATA[In Defense of Michael Arrington (Really. Well, Partially.)]]></title>
		<link><![CDATA[http://industry.bnet.com/technology/10002070/in-defense-of-michael-arrington-really-well-partially/]]></link>
		<description><![CDATA[The New York Times had an article Saturday about tech blogs running rumors. As I understood the article, the overall point was that such sites as TechCrunch and Gizmodo will print rumors because it is their way of gaining attention and competing with mainstream media organizations that have far deeper...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Mon, 08 Jun 2009 06:30:59 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/rumor.html"><![CDATA[Rumor]]></category>
		<category domain="http://resources.bnet.com/topic/mainstream+media.html"><![CDATA[Mainstream Media]]></category>
		<category domain="http://resources.bnet.com/topic/blogging.html"><![CDATA[Blogging]]></category>
		<category domain="http://resources.bnet.com/topic/internet.html"><![CDATA[Internet]]></category>
		<category domain="http://resources.bnet.com/topic/erik+sherman.html"><![CDATA[Erik Sherman]]></category>
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	<item>
		<title><![CDATA[Racist Legacy Haunts Old Media: Just When They Need Help]]></title>
		<link><![CDATA[http://industry.bnet.com/media/10001330/racist-legacy-haunts-old-media-just-when-they-need-help/]]></link>
		<description><![CDATA[Earlier today, I posted on a topic that, at first glance, is not very near nor dear to my heart: Celebrity Moms. To be brutally honest, I am not sure which celebrities are Moms and which aren't. Regardless, for those who managed to read a ways into that piece, my...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Mon, 16 Mar 2009 17:36:21 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/media.html"><![CDATA[Media]]></category>
		<category domain="http://resources.bnet.com/topic/mainstream+media.html"><![CDATA[Mainstream Media]]></category>
		<category domain="http://resources.bnet.com/topic/latin+america.html"><![CDATA[Latin America]]></category>
		<category domain="http://resources.bnet.com/topic/rick.html"><![CDATA[Rick]]></category>
		<category domain="http://resources.bnet.com/topic/latino.html"><![CDATA[Latino]]></category>
		<category domain="http://resources.bnet.com/topic/univision.html"><![CDATA[Univision]]></category>
		<category domain="http://resources.bnet.com/topic/david+weir.html"><![CDATA[David Weir]]></category>
		<category domain="http://resources.bnet.com/topic/david+weir.html"><![CDATA[David Weir]]></category>
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	<item>
		<title><![CDATA[As Mainstream Media Fades, the Alternatives Rise]]></title>
		<link><![CDATA[http://industry.bnet.com/media/1000721/as-mainstream-media-fades-the-alternatives-rise/]]></link>
		<description><![CDATA[As we explored in a post last month, many parts of the alternative press are weathering the economic storms better than their mainstream cousins across town.     Living in the San Francisco Bay Area, with access to so many great outlets (SF Weekly, Bay Guardian, East Bay...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Thu, 29 Jan 2009 17:11:06 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/revenue.html"><![CDATA[Revenue]]></category>
		<category domain="http://resources.bnet.com/topic/mainstream+media.html"><![CDATA[Mainstream Media]]></category>
		<category domain="http://resources.bnet.com/topic/santa+fe+reporter.html"><![CDATA[Santa Fe Reporter]]></category>
		<category domain="http://resources.bnet.com/topic/operational+accounting.html"><![CDATA[Operational Accounting]]></category>
		<category domain="http://resources.bnet.com/topic/sales+strategy.html"><![CDATA[Sales Strategy]]></category>
		<category domain="http://resources.bnet.com/topic/finance.html"><![CDATA[Finance]]></category>
		<category domain="http://resources.bnet.com/topic/sales.html"><![CDATA[Sales]]></category>
		<category domain="http://resources.bnet.com/topic/david+weir.html"><![CDATA[David Weir]]></category>
		<category domain="http://resources.bnet.com/topic/david+weir.html"><![CDATA[David Weir]]></category>
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	<item>
		<title><![CDATA[HuffPost to Fund Investigative Reporting]]></title>
		<link><![CDATA[http://industry.bnet.com/media/1000418/huffpost-to-fund-investigative-reporting/]]></link>
		<description><![CDATA[    One of the more intriguing indications of how new media is supplanting old media is a posting by Robert MacMillan on the Reuters Blog MediaFile last night.    He said he had just returned from the media power restaurant Michael's in Manhattan, where Arianna...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Wed, 19 Nov 2008 14:43:06 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/financial.html"><![CDATA[Financial]]></category>
		<category domain="http://resources.bnet.com/topic/media.html"><![CDATA[Media]]></category>
		<category domain="http://resources.bnet.com/topic/mainstream+media.html"><![CDATA[Mainstream Media]]></category>
		<category domain="http://resources.bnet.com/topic/mark+cuban.html"><![CDATA[Mark Cuban]]></category>
		<category domain="http://resources.bnet.com/topic/corporate+governance.html"><![CDATA[Corporate Governance]]></category>
		<category domain="http://resources.bnet.com/topic/financial+accounting.html"><![CDATA[Financial Accounting]]></category>
		<category domain="http://resources.bnet.com/topic/advertising+%2526+promotion.html"><![CDATA[Advertising & Promotion]]></category>
		<category domain="http://resources.bnet.com/topic/business+operations.html"><![CDATA[Business Operations]]></category>
		<category domain="http://resources.bnet.com/topic/corporate+law.html"><![CDATA[Corporate Law]]></category>
		<category domain="http://resources.bnet.com/topic/finance.html"><![CDATA[Finance]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/david+weir.html"><![CDATA[David Weir]]></category>
		<category domain="http://resources.bnet.com/topic/financial.html"><![CDATA[Financial]]></category>
		<category domain="http://resources.bnet.com/topic/media.html"><![CDATA[Media]]></category>
		<category domain="http://resources.bnet.com/topic/mainstream+media.html"><![CDATA[Mainstream Media]]></category>
		<category domain="http://resources.bnet.com/topic/mark+cuban.html"><![CDATA[Mark Cuban]]></category>
		<category domain="http://resources.bnet.com/topic/corporate+governance.html"><![CDATA[Corporate Governance]]></category>
		<category domain="http://resources.bnet.com/topic/financial+accounting.html"><![CDATA[Financial Accounting]]></category>
		<category domain="http://resources.bnet.com/topic/advertising+%2526+promotion.html"><![CDATA[Advertising & Promotion]]></category>
		<category domain="http://resources.bnet.com/topic/business+operations.html"><![CDATA[Business Operations]]></category>
		<category domain="http://resources.bnet.com/topic/corporate+law.html"><![CDATA[Corporate Law]]></category>
		<category domain="http://resources.bnet.com/topic/finance.html"><![CDATA[Finance]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/david+weir.html"><![CDATA[David Weir]]></category>
	</item>
	<item>
		<title><![CDATA[The Power of Storytelling and the Decline of the Mainstream Media]]></title>
		<link><![CDATA[http://www.bnet.com/5208-13543-0.html?forumID=1&threadID=2113&messageID=9615&start=0]]></link>
		<description><![CDATA[The Power of Storytelling and the Decline of the Mainstream MediaTurning the anniversary of a bridge into something personalA few years back I was contracted by the Royal Gorge Bridge & Park to publicize the 75th anniversary of the construction of the Royal Gorge Bridge, an engineering marvel that spans...]]></description>
		<s:doctype><![CDATA[Discussion threads]]></s:doctype>
		<pubDate>Mon, 14 Apr 2008 10:18:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/mainstream+media.html"><![CDATA[Mainstream Media]]></category>
		<category domain="http://resources.bnet.com/topic/storytelling.html"><![CDATA[Storytelling]]></category>
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	<item>
		<title><![CDATA[Working With Publishers To Deliver Seamless Creative]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=346847]]></link>
		<description><![CDATA[Behavioural targeting is now a fully established mainstream media tactic. Understanding of consumers' needs and buying behaviour is essential to all marketing success and behavioural targeting technology allows marketers to minimise wastage and target consumers based on those very behaviours rather than through standard channels or demographic targeting. More players...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Tue, 19 Feb 2008 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/mainstream+media.html"><![CDATA[Mainstream Media]]></category>
		<category domain="http://resources.bnet.com/topic/imedia+communications.html"><![CDATA[iMedia Communications]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+research.html"><![CDATA[Marketing Research]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
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		<title><![CDATA[PodShow and Limelight Networks Launch PodShowPDN -- The First High Performance Delivery Network for Podcasting]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_pwwi/is_200602/ai_n16063488]]></link>
		<description><![CDATA[PodShow, Inc., the premier brand in podcasting, and Limelight Networks, Inc., the world's leading digital media delivery network, today announced the launch of the PodShowPDNTM PodShow Podcast Delivery Network, the first high-performance content delivery network that addresses the specific needs of podcasting. In an era that finds independent podcasters competing...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Tue, 14 Feb 2006 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/high-performance.html"><![CDATA[high-performance]]></category>
		<category domain="http://resources.bnet.com/topic/mainstream+media.html"><![CDATA[mainstream media]]></category>
		<category domain="http://resources.bnet.com/topic/network.html"><![CDATA[network]]></category>
		<category domain="http://resources.bnet.com/topic/podcasting.html"><![CDATA[podcasting]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
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	<item>
		<title><![CDATA[How To Get Your Product Featured In The Mainstream]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=97865]]></link>
		<description><![CDATA[From the executive summary: 'The biggest challenge in breaking into mainstream media is coming up with an angle that editors will see as newsworthy. Simply describing a better product or an interesting application is not going to help much. Companies need something that is either truly extraordinary from a technical...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Tue, 16 Dec 2003 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/marketingprofs.html"><![CDATA[MarketingProfs]]></category>
		<category domain="http://resources.bnet.com/topic/mainstream+media.html"><![CDATA[Mainstream Media]]></category>
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		<title><![CDATA[Everyone's watching: it's not just mainstream media keeping tabs on Wal-Mart.(One Last Thought ...)(Column)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb251/is_200310/ai_n5930390]]></link>
		<description><![CDATA[Nothing seemed out of the ordinary when my boyfriend said he had an  interesting article for me to read before I left for work on the day I  was to finish writing this month's cover feature on WalMart. What  was somewhat startling was that he had left...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Wed, 01 Oct 2003 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/mainstream+media.html"><![CDATA[mainstream media]]></category>
		<category domain="http://resources.bnet.com/topic/wal-mart+stores+inc..html"><![CDATA[Wal-Mart Stores Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">WMT</category>
		<category domain="tickers">WMT</category>
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		<title><![CDATA[Wallace Terry, one of the first black war correspondents in mainstream media, died on May 29, 2003 in Fairfax, Virginia, from Wegener's granulomatosis.(1970)(Brief Article)(Obituary)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb3330/is_200309/ai_n8048742]]></link>
		<description><![CDATA[Wallace Terry, one of the first black war correspondents in  mainstream media, died on May 29, 2003 in Fairfax, Virginia, from  Wegener's granulomatosis. He was 65.       Terry began his journalism career at Brown University, where he  became the firs  ...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 22 Sep 2003 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/brown+university.html"><![CDATA[Brown University]]></category>
		<category domain="http://resources.bnet.com/topic/mainstream+media.html"><![CDATA[mainstream media]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
	</item>
	<item>
		<title><![CDATA[Editorial Viewpoint.(Brief Article)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb6636/is_200203/ai_n26516115]]></link>
		<description><![CDATA[Public works practices get mainstream media attention in a winter  that began with heavy snows in some areas and then saw record-breaking  warm temperatures. Over the Christmas and NewYear's holiday weeks,  many print and broadcast media outlets were fi  Public works practices get mainstream media attention...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Fri, 01 Mar 2002 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/mainstream+media.html"><![CDATA[mainstream media]]></category>
		<category domain="http://resources.bnet.com/topic/snow.html"><![CDATA[snow]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
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		<title><![CDATA[AOL Time Warner's Bob Pittman, Viacom CBS' Les Moonves, National Enquirer's David Pecker and Other Top Execs Join Jupiter Analysts to Tackle the Future of Mainstream Media in A Digital World]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2001_Feb_1/ai_69790403]]></link>
		<description><![CDATA[Business Editors]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Thu, 01 Feb 2001 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/leslie+moonves.html"><![CDATA[Leslie Moonves]]></category>
		<category domain="http://resources.bnet.com/topic/mainstream+media.html"><![CDATA[mainstream media]]></category>
		<category domain="http://resources.bnet.com/topic/time+warner+inc..html"><![CDATA[Time Warner Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/viacom+inc..html"><![CDATA[Viacom Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">TWX</category>
		<category domain="http://rss.financialcontent.com/stocksymbol">VIA</category>
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