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34 Resources for

management and corporate communications and entrepreneur.com inc.

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BNET Business Dictionary

Management: the use of professional skills for identifying and achieving organizational objectives through the deployment of appropriate resources. Management involves identifying what needs to be done,...; Management definition on BNET »

BNET Resources

Become a Business Evangelist: Company evangelism is reaching new heights as more entrepreneurs place staff members in this important role - or take it on themselves. Individuals in the new role of "Company evangelist" are reinventing what was once thought of as PR, with the principal goal of building a community of customers who...; Tags: Entrepreneurship, Public Relations, Management, Marketing, Corporate Communications, Evangelist, Entrepreneur.com Inc., Company Evangelism; White papers 2006-09-01
Selling Your Franchise at a Trade Show: Today's franchise sales process is, of course, much more sophisticated than this. The internet generates most franchise sales leads - by some accounts, more than 70 percent - with public relations, print advertising, direct mail and referrals generating much of the remainder. But for many franchisors, trade shows and expos...; Tags: Trade Show, Internet, Entrepreneur.com Inc., Entrepreneurship, Sales Strategy, Sales Force Management, Public Relations, Management, Sales, Marketing, Corporate Communications; White papers 2006-07-24
Get PR for Your New Business: PR is a low-cost, high-impact way to build name recognition and early sales. A person can reach virtually any audience, and PR often confers greater credibility than advertising. This paper discusses five tips to creating one's own successful PR campaign. Major media outlets receive hundreds, even thousands, of press releases...; Tags: Marketing, Corporate Communications, Management, Entrepreneurship, Public Relations, Entrepreneur.com Inc.; White papers 2006-06-01
7 Ways to Milk Your Media Coverage: A person has just grabbed the media's attention with an intriguing press release; now the person is on the way to achieving his or her public relations goals. But the person should not stop here. There's lots more the person can do after he or she has received media coverage....; Tags: Entrepreneur.com Inc., Person, Entrepreneurship, Public Relations, Management, Marketing, Corporate Communications; White papers 2006-04-06
The Making of a PR Story: To many people, the publicity process is a mystery. It's not. Even small-business owners can drum up press and propel their business - no matter how small - into media-fueled success if they know the right tricks. Whether creating an official press release or simply notifying the media with a...; Tags: Corporate Communications, Management, Marketing, Entrepreneurship, Public Relations, PR Story, Entrepreneur.com Inc.; White papers 2006-03-06

10 Creative Ways to Get PR: On the road to success, every business needs great public relations vehicles. Innovative public relations strategies will take a person where he or she want to go. This paper offers some creative ideas to get the quality of PR that can enhance a person's reputation and grow his or her...; Tags: Entrepreneur.com Inc., Public Relations, Entrepreneurship, Marketing, Corporate Communications, Management; White papers 2006-02-06
Riding the Airwaves: Does a person want to raise awareness of a product, service or issue, but lack the deep pockets required for a nationwide advertising campaign? Or perhaps the person is looking for the kind of credibility advertising can't buy. By conducting a PR radio tour, a person can win the publicity...; Tags: Entrepreneur.com Inc., Person, Entrepreneurship, Public Relations, Management, Marketing, Corporate Communications; White papers 2006-02-01
Partner Power: Wishing for more subscribers to the company's e-newsletter? Then create a co-registration campaign to connect with a new audience - visitors on other websites will be able to sign up for the person's newsletter on the spot. Newsletter owners with a list size comparable to one's might do a free...; Tags: Partnership, Newsletter, Entrepreneur.com Inc., Entrepreneurship, Corporate Communications, Management, Marketing; White papers 2005-08-01
Homing in: Companies are home-shoring for many reasons: Offshoring has become a political hot potato and a potential PR problem, and companies are encountering cultural, security, work-quality and language troubles when they ship work offshore. Dell, for example, redirected technical support calls back to the U.S. from India in 2003 after customers...; Tags: Entrepreneur.com Inc., Entrepreneurship, Public Relations, Management, Marketing, Corporate Communications; White papers 2005-08-01
Creating Newsletter Content: A person may take it for granted, but he will know a lot about his business that customers would find interesting. The person also brings his personality to work. So the person already has the foundation for the content and tone of his e-mail newsletters - the person is ready...; Tags: Newsletter, Entrepreneur.com Inc., Person, Corporate Communications, Entrepreneurship, Marketing, Management; White papers 2005-06-29
How Radio Ads Are Produced: A well-produced radio spot can inspire the imagination like nothing else. Without a video aspect, the listener's mind is free to wander - to conjure up splendid and impossible scenarios to hold their interest, make them laugh, and, most of all, to pay attention! People listening to radio are usually...; Tags: Radio, Entrepreneur.com Inc., Advertisement, Entrepreneurship, Advertising & Promotion, Corporate Communications, Management, Marketing; White papers 2005-03-18
Getting Ink: So a person wants to land his or her business message on the pages of The Wall Street Journal or Vogue. Sound impossible? Not really. The person can hire an experienced publicist or PR firm with established media contacts, or can go it alone and still achieve media-relations success -...; Tags: Entrepreneur.com Inc., Person, Entrepreneurship, Public Relations, Management, Marketing, Corporate Communications; White papers 2005-02-01
Free PR Tactics: If one is like many entrepreneurs, the person will not have set his or her marketing budget. That's because the person will not have been effective in planning, does not know what it will cost, or can't afford to spend any money on marketing. All are real-life situations. When any...; Tags: Entrepreneur.com Inc., Entrepreneurship, Public Relations, Management, Marketing, Corporate Communications; White papers 2004-11-22
How to Become Media-Savvy: As a former journalist and now PR consultant who helps small businesses get desirable publicity, the author has discovered that few entrepreneurs understand what it takes to get publicity - a powerful, fun and free source of new customers. In fact, publicity is incredible for a variety of reasons. A...; Tags: Publicity, Entrepreneur.com Inc., Entrepreneurship, Public Relations, Management, Marketing, Corporate Communications; White papers 2004-09-20
Special Events: No matter how spectacular an event is, however, it can't stand alone. A person can use advertising or public relations without doing a special event, but will need both advertising and public relations to make the event work. How does a person put together the right mix to make an...; Tags: Event, Entrepreneur.com Inc., Entrepreneurship, Public Relations, Marketing Research, Management, Marketing, Corporate Communications; White papers 2004-08-23
Pumping Up Your Site's Marketing Copy: Everyone knows that well-written copy is one of the most effective methods for getting people's attention and attracting them to a product or service, but the importance of the shortest copy is often overlooked. A lot of people don't even realize that things like their navigation menus, links or even...; Tags: Newsletter, Entrepreneur.com Inc., Entrepreneurship, Corporate Communications, Management, Marketing; White papers 2004-03-29
Using Public Speaking as Another Form of PR: There are a number of places where a person can speak. Many service organizations feature speakers and meet weekly, such as Rotary, Lions and Kiwanis. Toastmasters is a group that will help the person with his or her speaking. Church groups and Universities also have guest speakers on particular subjects....; Tags: Public Speaking, Speaker, Entrepreneur.com Inc., Toastmasters, Entrepreneurship, Public Relations, Management, Marketing, Corporate Communications; White papers 2004-02-16
Creating Timely Press Releases Year-Round: Part of managing the total marketing campaign - and especially the public relations portion - is supplying the media with a unique story that will grasp their reader and viewer audiences. Press releases also have a dramatic impact on customers and one's targeted prospects. There is definitely a knack to...; Tags: Entrepreneur.com Inc., Entrepreneurship, Public Relations, Management, Marketing, Corporate Communications; White papers 2004-01-19
Why You Need PR: While the public part or public relations implies inclusion of things like public affairs, community relations, investor relations, public press conferences, media events, internal communications and crisis communications, it also involves a lot of behind-the-scenes, non-public activity. It could involve simply the writing of a press release, but it could...; Tags: Entrepreneur.com Inc., Entrepreneurship, Public Relations, Management, Marketing, Corporate Communications; White papers 2003-11-17
Getting the Right Word Out to Reporters: Whether a person has been pursuing press coverage for months or a journalist calls the person out of the blue, there's one surefire way to ensure that core messages don't get lost. What the person needs is a public relations platform that's in tune with the company's central themes. An...; Tags: Microsoft Word, Entrepreneur.com Inc., Public Relations, Entrepreneurship, Marketing, Corporate Communications, Management; White papers 2003-10-06