Unsurprisingly, the Do Not Call Registry isn't going away. For consumers, it's worked like a dream. Log on to a website, enter your number, and there's no more unsolicited telemarketing calls waking you up from a nap or interrupting your dinner. For business owners who can no longer call people...
Sizzle can be created by dazzling marketing campaigns, by the look of an operation or by the rapid growth of a particular market segment. Sizzle can come from innovative systems that bring additional profits to a tired industry, a wonderful recipe that drives customers to your door or from the...
Part of the guerrilla marketing mindset suggests that you should be thinking about marketing all the time. Not just quarterly, not just monthly, not just weekly, but every single day. Really, it's not as hard as it sounds - there are quite a few ways you can incorporate marketing into...
Most customer-acquisition marketing campaigns have a call to action that generates leads. It may be a media ad or direct-mail offer for a free consultation, an online invitation to download a free white paper, or an ad campaign asking consumers to contact one's business for more information and a free...
Entrepreneurs always think they have to do things alone, but its amazing the synergy available from collaborating or aligning with others. Fusion marketing can take the business to levels one never thought possible before now. Those that are likely collaborators or fusion marketing alliances are power partners. The number of...
To create a good marketing plan an individual need three basic things (besides the guerrilla marketing prerequisites of time, energy and imagination). The person needs lots of information. The person needs thinking time, analysis, ideas, creativity and imagination, all wrapped up into "Brain power." Finally, the person needs initiative: the...
E-mail marketing can be one of the most effective marketing vehicles for a small business today. However, in their eagerness to reach out to customers and spread the word about their business, many e-mail marketers ignore the basics of good practice. Whether a person has just starting out or even...
There's a new top job at big businesses nationwide. It's that of chief marketing officer, and the men and women in this challenging post are responsible for driving the marketing direction of their companies and brands. As an entrepreneur, a person is the single most important force propelling the company's...
Marketing is made up of many, many, many things all working to support one another and to touch one's customers many times. And yes - the author meant to say "Many" that many times. Marketing is a process, not an event; one will have to think marketing all the time....
This paper describes 21 chunks of marketing know-how that will help a person find the customers needed to fill his or her business's coffers. The first is to create quality marketing tools. This doesn't mean a person needs to allot 75 percent of the budget to printing costs, presentation slides...
One of the cardinal rules of marketing is to put one's marketing message where his or her target market is. If a person targets market consists of business owners and organizations, a local chamber of commerce would be an ideal audience. The person can contact his or her local chamber...
Part of the guerrilla marketing mindset suggests that a person should be thinking about marketing all the time. Not just quarterly, not just monthly, not just weekly, but every single day. Really, it's not as hard as it sounds - there are quite a few ways a person can incorporate...
The great thing about e-mail marketing is that everything is trackable. Most e-mail marketing solutions provide reporting data so one can analyze and optimize his or her campaigns. Reporting tracks how many and which customers opened the e-mails, which of the e-newsletter links got the most clicks, which links a...
If a person is looking for a highly effective, yet low-cost way to up-sell or cross-sell current customers, he should consider setting up an e-mail marketing program. Since it can cost as much as five times more to win a new customer than to keep an old one, retention programs...
If a person is making a list of the top three things that would make his or her business a success today, marketing should be at the top of the list. Pure and simple, if people don't know about a person, his products or services, they can't buy from the...
Marketing is made up of many, many, many, many things, all working together to get the word out about the individual, the product or service, and the company. As small business owners, one cannot afford to use just the one marketing vehicle of advertising to spread the word about the...
If a person is using an ad-tracking program, the person is likely monitoring the profitability of internet marketing efforts. That's if customers buy online. But can customers order by phone, fax, mail or in person? If a person is not giving credit to the online ad campaigns that generate offline...
Direct marketing provides a way to conduct a test of a market relatively quickly, at a reasonable cost, and with convincing certitude. A person will know whether this is indeed the gold mine that he or she hoped it is. Perhaps the most common use of a marketing database is...
Marketing encompasses everything a person does or says that customers and prospects see or hear. That includes the way the person's proposals look and how they're presented, the person's signs, voice-mail messages and any traditional marketing that the person uses. Considering all this, it's clear marketing is made up of...
