Unless a person already has an industrywide reputation that will attract people, the person is going to need to travel to larger markets. Living in a smaller community has advantages, and if the person has chosen a community within driving distance of larger cities, the cost and difficulty of travel...
To create a good marketing plan an individual need three basic things (besides the guerrilla marketing prerequisites of time, energy and imagination). The person needs lots of information. The person needs thinking time, analysis, ideas, creativity and imagination, all wrapped up into "Brain power." Finally, the person needs initiative: the...
A person has just grabbed the media's attention with an intriguing press release; now the person is on the way to achieving his or her public relations goals. But the person should not stop here. There's lots more the person can do after he or she has received media coverage....
A person's logo is the very first image customers associate with the business, so the person will want it to hit the right note. To get the skinny on choosing a killer image, the authors' went to Bruce Lowry, founder of Summitsoft and creator of the company's Logo Design Studio...
What does a person do with a press releases when the person is done with them? Does the person file them away and forget about them? Or do they just get tossed in the trash? Well, don't dismiss those press releases just yet. This paper offers nine ideas for getting...
How many community or local business events has the company sponsored in the past year? Perhaps a person will have participated in three, four or even more. But how much attention did the person really get for all the hard work and time invested? With the arrival of spring- and...
Does a person want to raise awareness of a product, service or issue, but lack the deep pockets required for a nationwide advertising campaign? Or perhaps the person is looking for the kind of credibility advertising can't buy. By conducting a PR radio tour, a person can win the publicity...
An autoresponder is an automatically generated e-mail triggered by the site visitors' action. A person can set up multiple autoresponders, each with a valuable message. The person should make the auto-responder copy appropriate for the actions visitors take. The person should offer educational tips in response to information requests and...
If done right, one's brand becomes the heart and soul of his or her business and what ultimately allows a person to stay visible in an increasingly invisible world. As the entrepreneur behind the brand, this paper provides some suggestions to consider. A person's brand is a compass that should...
Does the following scenario sound familiar? A person has an idea for a product or service, and is reasonably certain the market for the product exists, so now the person wants to check out the competition. But the person is in startup mode or has very limited financial resources. So...
When a person gives away information, it seems like the person is sharing secret stuff. The person is not, but that's the perception, because the person is offering people value without asking them to open their wallets. Help people solve a problem or teach them something, and they'll want to...
A person may take it for granted, but he will know a lot about his business that customers would find interesting. The person also brings his personality to work. So the person already has the foundation for the content and tone of his e-mail newsletters - the person is ready...
Whether a person sells high-tech gadgets or craft supplies, or is a dog-walker or a restaurateur, the person is an expert in something. Becoming a public speaker will allow the person to share that expertise and get his or her business recognized at the same time. Before the person markets...
If a person is making a list of the top three things that would make his or her business a success today, marketing should be at the top of the list. Pure and simple, if people don't know about a person, his products or services, they can't buy from the...
So a person wants to land his or her business message on the pages of The Wall Street Journal or Vogue. Sound impossible? Not really. The person can hire an experienced publicist or PR firm with established media contacts, or can go it alone and still achieve media-relations success -...
This paper provides seven buzz-building ideas that won't cost a person a penny, and will, without a doubt, help the person generate positive word-of-mouth in his or her territory. The aim here is to determine the best untapped avenues of opportunity for a person to get his or her word...
If a person is staying at a hotel for an extended period, or have several colleagues staying as well, the person should ask for a volume discount. Instead of the reservation desk, the person should deal with the hotel sales director. If the person can't negotiate a decent price break,...
If a person is using an ad-tracking program, the person is likely monitoring the profitability of internet marketing efforts. That's if customers buy online. But can customers order by phone, fax, mail or in person? If a person is not giving credit to the online ad campaigns that generate offline...
Delegation is about handing over authority, and for many small-business owners, that's a scary concept because a person doesn't know what will happen when he give up control. But the good news is, delegating doesn't have to be scary - the person has more control than he thinks. The key...
It's important to complete a competitive analysis during the start-up phase of one's new business, about the time the person putting together the marketing plan. In fact, if a person gets underway without performing a competitive analysis, the person runs the risk of creating marketing tools and product or service...
Powerful, Dell is built to fit your business needs Customized systems, experts trained in small business, 24/7/365 support, and powerful, reliable technology. Dell, big results for small business.
With AT&T Tech Support 360, you'll have certified, U.S. based technicians on call 24/7 to help keep your computers, connections, software and peripherals up to speed for just 82¢ a day.
