lori deschene and management and marketing research Resources | BNET
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lori deschene and management and marketing research

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When Is It Wise to Sacrifice Profitability for Market Share?
Motorola's chief executive, Ed Zander, will hand over the reigns on January 1st, 2008. Zander's adamant it was his decision: "[It was] my date, my doing, my time frame." He even added that he'd told his wife he intended to be CEO for four years only. If you've followed Motorola's...
Tags: Management, Lori Deschene, Finance, Marketing, Strategy, Marketing Research, Financial Accounting, Pricing, Harvard Business School Press, Motorola Inc., Ed Zander
Blog posts 2007-11-30
It's Friday; Do You Know Where Your Marketing Strategy Is?
Every now and then, you have to put down the spreadsheets and overrated business books in favor of something a little lighter especially on Fridays. Since it's just a day shy of December, we're obviously way overdue for a Christmas-related post. Just in the Saint nick of time, here's a little link love for...
Tags: Lori Deschene, Management, Marketing, Entrepreneurship, Marketing Research, Santa, Marketing Strategy
Blog posts 2007-11-30
Stay True to Your Strategic Core
Imagine this: your company's markets itself as a purveyor of healthy, simple meals. Your soups are low-sodium, you educate consumers about whole grains on your website, and you partner with the American Heart Association to help wipe out heart disease. You've also been selling luxury chocolates for 40 years, bringing...
Tags: Lori Deschene, Marketing Research, Brand, Branding, Management, Marketing, Strategy
Blog posts 2007-08-10
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