University of California at Berkeley

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• Foundations Of Competitive Strategy

  BNET - 2003-01-01

  Competitive advantage is the measure of a firm's competencies and performance against the factors prevailing in the firm's external environment. Competitive strategy is all about identifying and exploiting opportunities to gain competitive advantage. It is imperative for the organization to conduct the industry analysis wherein the moves and counter moves...

  Tags: University Of California At Berkeley, Industry Analysis, Competitive Strategy, Strategy, Marketing Research, Management, Marketing

• Leveraging Specialty-Contractor Knowledge in Design-Build Organizations

  BNET - 2001-10-17

  Specialty contractors have knowledge to contribute to the early design of architecture, engineering, and construction AEC products. In current practice, however, they are seldom involved in early design, but evidence suggests that their early involvement is increasing. Lean construction theory advocates such involvement. The practice of involving suppliers in product...

  Tags: Design, University Of California At Berkeley, Product Development, Product Marketing, Strategy, Research & Development, Business Operations, Marketing, Management

• Circulating Libraries and Video Rental Stores

  BNET - 2000-03-09

  This paper describes a number of interesting parallels between circulating libraries in England circa 1725-1850 and video rental stores in the U.S. circa 1980-1990. Both institutions evolved in a similar manner, which suggests that common economic and social forces were at work. Perhaps the histories of these two industries may...

  Tags: University Of California At Berkeley, Library, Video, Corporate Communications, Strategy, Marketing, Management