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BNET Business Dictionary
- Management
- the use of professional skills for identifying and achieving organizational objectives through the deployment of appropriate resources. Management involves identifying what needs to be done,...
- Management definition on BNET »
BNET Resources
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- Positioning: Setting Your Business Apart
- Create a unique selling proposition to make sure your ads and other marketing materials stand out from the competitions. What you have to impress on prospective customers is the added value they can expect when they establish a relationship with you. It may be a single specific feature so unique...
- White papers 2006-12-05
- Getting Management To Buy-In On Positioning
- When members of the executive management team communicate with key-market influencers, are they delivering the right message? Or winging it? Are the product people muttering that management doesn't listen to them? or worse? If the message that key influencers hear from top management is different from the one going out...
- White papers 2007-12-01
- Web-Based Knowledge Management In Product Concept Development: The DELI Approach
- This paper describes DELI ('Development Interactive'), a method and software system that supports the product concept development phase by multi-functional product development teams using Marketing Engineering methods. After motivating our research, author presents core concepts underlying DELI: a data model encompassing customer and product attributes and preferences as well as...
- White papers 2004-12-20
- Strategy, Redefined
- This article introduces a new approach to strategy that is built around the customer. By focusing on what the customer is trying to accomplish, and treating all offerings as solutions to their inherent issues, the new theory advises on positioning relative to the customer, as opposed to positioning relative to...
- White papers 2004-06-01
- The Big 3 Market Positioning Mistakes & How To Avoid Them
- Poor Gord Hotchkiss. He's the CEO of an optimization firm called Enquiro. We were chatting on the phone the other night about 2004's challenges for the search optimization (the fact that nobody really understands Google's latest "Florida" update yet; Yahoo...
- White papers 2004-05-01
- The Nuances Of Effective Leadership
- This presentation is about effective leadership. The positioning of leadership is very crucial in the organization. The positioning is based on the art of influence, leadership power base, and voluntary leadership objectives. Mentoring & Coaching Leaders is very essential in order to have an effective leadership. Besides this, there are...
- Presentations 2003-10-03
- Hotel Owners and Operators Manage Through Weak Industry Performance While Positioning Their Companies for Future Growth in This Issue 2 Insider's Report 6 Homebuilding 8 Engineering & Construction
- In this paper the Ernst & Young forecast, which profiles the major markets within the United States, highlights customer segments, supply and demand dynamics, and other factors that are driving significant differences in hotel operating results from market to market. Although the U.S. hotel industry is stabilized and poised to...
- White papers 2003-03-06
- Marketing Articles on Positioning: What is an InfoGuru Anyway?
- An InfoGuru is a business person with valuable information who leverages what they know to expand his/her success while making a contribution. So an InfoGuru isn't someone who has a lot of knowledge and information, who simply sells that information. That person would be classified as an "Expert." Nor is...
- White papers 2003-01-01
- Segmentation, Targeting, And Positioning
- Today, a ‘market-matching’ strategy has replaced the mass marketing strategy of yesteryears. Unlike the latter, the former follows the principle that different groups of people require different kinds of products according to their taste, preferences, needs and wants. The three important components of the ‘market-matching’ strategy are segmenting, targeting and...
- Presentations 2003-01-01
- Strategic Positioning For Competitive Advantage
- Competitive advantage is the measure of a firm’s competencies and performance against the factors prevailing in the firm’s external environment. Threat of new entrants and bargaining power of buyers are some of the forces influencing the competition in the market. To counter these forces and gain a sustainable competitive advantage,...
- Presentations 2003-01-01
- Strategic Positioning For Competitive Advantage
- Competitive advantage of a firm is measured by how much more value the firm is able to provide to its customers as compared to its rival firms. The prime aim of an organization is to clearly differentiate its offering from that of its competitor towards gaining sustainable competitive advantage. The...
- Presentations 2003-01-01
- Positioning For The Future Profitability For Today
- Strategic moves and counter moves of competitors mark the external environment of an organization. In order to survive and stay afloat, the organization needs to have a competitive edge over its competitors. It is imperative for the organization to conduct the industry analysis wherein the moves and counter moves of...
- Presentations 2003-01-01
- Strategically Positioning The Farm Business
- The Strengths, Weaknesses, Opportunities, and threats SWOT Analysis is an analytical framework that helps an organization in identifying its inherent strengths and weaknesses and the opportunities and threats prevalent in the external environment of the organization. Strategic planning is the assessment of environmental factors affecting the organization and accordingly planning...
- Presentations 2003-01-01
- Performance Amid Uncertainty in Global Manufacturing: Competing Today and Positioning for Tomorrow
- Companies don't succeed because they have accurately defined the future and devised the corresponding perfect strategy. On the contrary, as this study indicates, the strategies and operational practices of industry leaders often build on the fact that they cannot predict the future. This report looks at the winning practices for...
- White papers 2002-05-22
- Getting Procurement Right: Positioning The Center To Capture Value
- In most companies, sourcing is inextricably linked to success. This article gives us the three principles that company should apply in structuring and staffing their sourcing functions. Most companies design their sourcing functions according to one of the philosophies: that the company must capture the benefits of scale, so the...
- White papers 2001-01-08
- Product positioning - strategic planning
- "An overworked OEM was introducing a major component it manufactured. At the time, this component was wholly furnished by industry suppliers. Top management considered this a key strategy for the future, but admitted that the effort should have been started months earlier. Markinetics was asked to help them meet...
- Case studies 2001-01-01
Additional Resources
- Never allow problem to fester
- Electrode Inc was right in dismissing Christopher because if they had dithered, then there was the danger of more staff falling victims to his borrowings. Worse still, Christopher may have undermined the company by moonlighting with rival organisations, or tapping into Electrode's revenues. Manager KK Ong was right...
- Articles 2008-12-01
- Effective Control Transport Announces the Pilot Project of Cram Technology With Group Robert Inc.
- Effective Control Transport, Inc.(PINKSHEETS: EFFC) ( www.econtroltransport.com ), asoftware company which specializes in technology that monitors an operatorsvigilance and awareness, announced today that they will immediately begininstalling and integrating the CRAM technology with Group Robert's fleetandfleet management infrastructure. With over 60 years experience, GroupRobert is a Canadian trucking industry...
- Articles 2008-07-16
- EPA Environmental Performance Award Presented to Rohm and Haas Kankakee Plant
- KANKAKEE, Ill. -- The U.S. Environmental Protection Agency has awarded the Rohm and Haas Company (NYSE:ROH) Kankakee facility with their National Environmental Performance Track Award for progress toward achieving environmental performance goals and the breadth and challenge of those goals. "Results are what are most important to the...
- Articles 2008-07-16
- Smart Online Expands Leadership Team to Better Manage Growth and Improve Execution
- Timothy Krist Named Chief Financial Officer RESEARCH TRIANGLE PARK, N.C. -- Smart Online (OTCBB: SOLN), a leading provider of Software-as-a-Service SaaS applications for the small business market, today announced the appointment of Timothy Krist as its Chief Financial Officer. "I am pleased to welcome Tim to...
- Articles 2008-07-16
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