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75 Resources for

management and public relations

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BNET Business Dictionary

Management: the use of professional skills for identifying and achieving organizational objectives through the deployment of appropriate resources. Management involves identifying what needs to be done,...; Management definition on BNET »

BNET Resources

Are Better Trained Bloggers Better For PR?: Blogs are the Wild West of new media opportunities for doing PR. Unlike old media, run by journalists with decades of experience and set ways of doing things, blogs are in their infancy, and even the ones run or written by former old media journalists are more or less unburdened...; Tags: Blogging, Jon Greer, public relations, blogger, media; Blog posts 2008-06-16
How to Measure the Effectiveness: Measuring the success of a press release is not cut and dry, in the same way a sale is measured by the amount of additional sales are made. Some people measure the success of a press release by the amount of outlets that published it, while others take a more...; Tags: public relations, sales; White papers
UK Film, Television and Video: Overview 2003: This paper elaborates on Film Production and details about the film industry. The advent of interactive multimedia devices such as the internet, and the mobile phone has meant that the art of mass manipulation in the entertainment industry has rarely reached such sophisticated levels. Hyping up products, whether they are...; Tags: TVs, British Film Institute, public relations, TV, marketing, mobile phone, multimedia, industry, mobile, video, phone, Internet; White papers
Is There a Fire at Your Door?: The heat generated from the business climate can destroy the ability to succeed and move forward. The flames of hyper competition, communication overload and a changing marketplace are lapping at everyone's bottom line. How should one deal with these issues? The solution begins with understanding the problem. The paper depicts...; Tags: Bacon's Information Inc., competitive advantage, public relations, advertisement, marketing; White papers
Effective Strategies for Online PR: The Six Elements of Web-Enabled Communications: This paper describes the six tools of a strategic online communications strategy. The first is a corporate web site. This is the first point of contact for all external audiences. The brand and the message should be consistent with all other offline marketing and PR material. The second is a...; Tags: Channel management, public relations, brand, marketing, Web, Web site, tool; White papers

PR Can Cure for Small Business Failure: How to Nudge Your Business Toward Success: When small businesses fail, the wreckage is often assigned to undercapitalization, among other mistakes. Seldom is failure attributed to a lack of effective communications that might have modified the behavior of sales prospects in a positive way, thus averting bankruptcy. As the entrepreneur, one cannot rely on financing source to...; Tags: small business, financing, bankruptcy, public relations, sales; White papers
Top Management Communication During Crises: Guidelines and a 'Perfect Example' of a Crisis Leader: Top management communication is increasingly considered a critical component of an organization's overall public relations strategy. In times of crisis, the CEO's communication becomes even more important. When a CEO becomes a crisis leader and helps his organization emerge from a crisis stronger than its pre-crisis state, one should examine...; Tags: Leadership, Thomson Corp., leader, CEO, public relations; White papers
How Valuable is FlyerTalk?: There are a lot of people at airlines out there that fawn all over what's said on FlyerTalk. Is that the right strategy? It's tough to say exactly how an airline should deal with a site like FlyerTalk, but there's no question that it shouldn't be ignored. ...; Tags: Airline, Corporate Governance, Public Relations, Monitors & Displays, Strategy, Business Operations, Corporate Law, Marketing, Corporate Communications, Hardware, Components, Management, Brett Snyder; Blog posts 2008-05-05
Coach Fights Phony Bags with a Phony Person?: Have you heard the one about how Coach gave money to a public relations class at Hunter College so that the kids could learn about how bad counterfeit goods are, and then allegedly condoned the kids using that money to create a phony advertising campaign featuring a phony student who...; Tags: Public relations, William Baker; Blog posts 2008-05-05
Do Business Like a Mafioso: Headman Bernardo Provenzano may be in jail, but he reversed the Mafia's failing fortunes and revitalized their image during the decade he was in power using a system that's detailed in a new book by John Murray. An article in The Guardian details his seven-point plan towards doing business, mafia...; Tags: David Goldenberg; Blog posts 2008-04-10
10 Underrated Business Books: They are hardly traditional, but by challenging conventional wisdom, these books explain the big ideas that are essential to business success. Economics ...; Tags: Geoffrey James, Books, organizational behavior, incentive, statistical analysis, long tail, public relations, worker, job, marketing, Internet; Articles 2007-08-24
Useful Commute: Get Slightly Famous: Want to become a celebrity in your field? "Get Slightly Famous" author Steven Van Yoder offers some targeted PR strategies for attracting more business with less effort. by BNET staff; Tags: Public relations, BNET staff; Blog posts 2008-01-14
The Mismanagement of the Knicks Franchise: Want to learn how not to screw up a fantastic opportunity to manage a well-known and much-loved brand? Take a pointer or two from The Knicks' management. MSNBC broke it down nicely, explaining how the New York Knicks are becoming "the biggest punchline in American sports." Management deals...; Tags: Lori Deschene, Knicks; Blog posts 2007-12-13
Don't Hide Behind Screen Names: A few months ago, Whole Food Markets CEO John Mackey was exposed for posting anonymous comments on the Yahoo message board dedicated to discussions of his stock. Amazingly, he kept his job and mostly got away with just a wrist-slap, as well as having to endure a few weeks of...; Tags: INTERNET, Jon Greer, screen name; Blog posts 2007-11-16
Study: Influential Customers Think User Reviews are Planted: In an earlier post, we discussed how companies rely on online reputation management resources to stack the user review deck in their favor -- essentially hiding negative feedback. According to a new study, some of the most influential consumers believe companies are guilty of manipulating reviews through other means, as well....; Tags: Lori Deschene; Blog posts 2007-10-24
PR Expert Kathy Johnson: Why Smaller Messages Are Better: Before launching public relations firm Consort Partners, Kathy Johnson ran her own successful tech start-up. That's why she knows, whether she's working with BMW, Intel or even the nation of Japan, good P.R. can be a very effective form of business development. Here, Johnson talks about international positioning and breaking...; Tags: public relations, business development, positioning; Videos 2007-10-07
How to Handle Screw-Ups: Today the House Energy and Commerce Subcommittee held a hearing on toy safety. (A minute by minute blog of the event, for anyone interested, is available here.) The Senate held a similar hearing one week ago. Both events serve as a reminder, in case we needed one, of the recent...; Tags: Jessica Stillman, Wharton School, remuneration; Blog posts 2007-09-19
Why the Product Review Process Scares Vendors: In a perfect world, product reviewers would buy the new products they're reviewing ... and test them completely independent of any interaction with or coercion by the respective vendors. But most publications don't have the budget to independently acquire the products they review, and therefore rely on the vendors...; Tags: OPEN SOURCE, Travis Van, reviewer, product review, information technology, Matt Sarrel; Blog posts 2007-10-02
Five Ways to Do Damage Control Like Mattel: If there's a silver lining to the China-recall scandal, it's that Mattel has set the bar for conducting damage control after making a highly public mistake. Follow Mattel's five steps: Step 1: Admit fault and accept responsibility. After the first toy recall this month,...; Tags: Lori Deschene, Mattel Inc., recall; Blog posts 2007-08-15
How Strategic Are You?: What Does Strategic Thinking Mean In Today's Chaotic World?: The Wall Street Journal for Entrepreneurs mentions these five steps to a business exit strategy. For creating a successful business exit strategy, the author add a Sixth Step to the plan which is adding a professional writer and PR consultant to firm in order to guide through additional essential steps...; Tags: strategic thinking, strategy, public relations; White papers 2007-03-21