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management and sales strategy and sean silverthorne
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BNET Business Dictionary
- Management
- the use of professional skills for identifying and achieving organizational objectives through the deployment of appropriate resources. Management involves identifying what needs to be done,...
- Management definition on BNET »
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- What Leaders Can Learn from Sales
- Leaders must sell. Maybe not widgets, but ideas. Maybe not extended warranties, but top priorities. Maybe not service contracts, but competitive context. If leaders can't sell their organization on a vision, they will fail. So what can executives learn about selling from the sales staff don the...
- Blog posts 2008-06-16
- The Middle Market: An Unglamorous Opportunity
- The middle market is that great area where customers on the low end of the income scale aspire to shop, and where high-end spenders fear to fall. Think Sears, T.J. Maxx, and Applebee's as prototype mid-market players. Harvard Business School marketing professor John Quelch thinks the middle...
- Blog posts 2008-03-26
- Speaking Like Barack Obama
- So we all agree -- Barack Obama can deliver the rhetorical goods like few other politicians. Would you like to be able to command a room and deliver a presentation as well as the presidential candidate? What role does charisma play? In a Harvard...
- Blog posts 2008-02-25
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