Sequent Computer Systems

News & Analysis

management and sequent computer systems - All News and Analysis

• When the Bosses Ask for Innovation What Do They Really Mean?

  BNET - 2009-01-01

  Some companies see innovation as groundbreaking products that storm the market. Others think of it as delightful, unexpected improvements to existing offerings. Still others treat it as repackaging and repurposing products. For some product managers, it feels like innovation just to get the product out the door. But what does...

  Tags: Innovation, Product Manager, Sequent Computer Systems, Leadership, Strategy, Management

• Demystifying Marketing Strategy

  BNET - 2008-03-15

  In this paper, an attempt is made to put marketing strategy into perspective by providing four important elements or givens that must be clarified in order for strategies to be effectively formulated and carried out: all strategies are hierarchical and inter-connected; strategic planning is a complex, ongoing process; strategies are...

  Tags: Marketing Strategy, Sequent Computer Systems, Marketing Research, Strategy, Marketing, Management

• Competitive Analysis Benchmark Report

  BNET - 2008-02-21

  The informal surveys, coupled with what is learned in the learning laboratories workshops, open windows into 'What's happening' with product managers and marketers in many companies, across an array of industries. What is understood is that everyone is very busy. Resources that product managers and marketers would like to count...

  Tags: Product Manager, Competitive Analysis, Sequent Computer Systems, Networking, Strategy, Management

• A Finely Honed Product Vision Nets Business Team Significant Funding

  BNET - 2007-07-27

  The company had a solid product strategy regarding their core transfer agency business, yet the Senior Vice President SVP wanted his Product Managers PMs to perform strategic reviews of key product offerings and present the findings and recommendations to the executive team. The SVP recognized that the PMs did an...

  Tags: Team, Product Manager, Vision, Sequent Computer Systems, Team Management, Advertising & Promotion, Management, Marketing

• Product Discontinuation Strategies

  BNET - 2007-07-13

  Product discontinuation is an important, yet often overlooked part of the product life cycle. By association, it is an integral element of the product portfolio review process. Product teams provide oversight to products as they carefully monitor their performance against their product strategies. When products are no longer strategically important...

  Tags: Sequent Computer Systems, Product Discontinuation, Strategy, Team Management, Management

• Product Management And Project Management: Two Functions, Two Vital Roles

  BNET - 2007-05-03

  Product management is re-emerging as a critical business function. Project management remains an important underpinning. If products represent the lifeblood of the firm, projects represent the skeletal structure. Both functions work in harmony in a cross-functional environment as they fulfill the goals of the organization. It is the responsibility of...

  Tags: Product Management, Sequent Computer Systems, Project Management, Tools & Techniques, Strategy, It Operations, It service Management, Management

• Product Management & Marketing Survey Results: Is Your Product Strategy a Winner?

  BNET - 2006-12-21

  The market research data, when coupled with a solid understanding of what makes a product successful allows them to develop products & services with unique benefits which are articulated in compelling value propositions. When value propositions are created, the organization is well equipped with the proof points leading to effective...

  Tags: Market Research, Sequent Computer Systems, Marketing Research, Strategy, Marketing, Management

• Providing Excellent Internal Customer Service

  BNET - 2005-01-18

  The foundation for outstanding internal customer service is excellent interdepartmental communication and cooperation. Dialogue between internal customers and internal providers or vendors must include agreements about topics such as clear expectations, customer responsibilities, service provider responsibilities, and priorities. Some tips for internal customer service providers and tips for internal customers...

  Tags: Customer Service, Sequent Computer Systems, Product Marketing, Business Services, Customer Relationship Management (CRM), Team Management, Marketing, Enterprise Software, Software, Management

• Aligning Departments With Your Strategy

  BNET - 2005-01-17

  Over the years, several companies have asked how to go about getting departments of their organizations to support the vision created in the strategic planning process. To begin with, it's important to recognize that this is a good idea: any department in the organization can either support the strategy by...

  Tags: Department, Sequent Computer Systems, Strategy, Management

• Bolstering Product Line Performance

  BNET - 2004-06-01

  Although the logical beginning for developing products is recognizing an opportunity or coming up with an idea, in real life product development doesn't begin there. So the question, what products should we develop?, does not happen in a vacuum. Even though many companies believe that what they must have in...

  Tags: Innovation, Performance, Sequent Computer Systems, Product Development, Product Marketing, Strategy, Leadership, Research & Development, Business Operations, Marketing, Management