Product Managers can play a pivotal role in maximizing this return, because of the nature of their position. When they man the booth, they approach the show from both a tactical and strategic standpoint. They help keep the sales reps honest - literally - when they describe the product and...
Product Managers are often called upon to man the booth at shows as well as actively attend speeches and presentations. Because a trade show can easily eat up a week of your time between travel, setup, and the show itself, it's vital that you attend only those trade shows that...
Companies do not have unlimited dollars to spend participating in trade shows. As shows proliferate and marketing media multiply, exhibiting companies are forced to make choices. The shows that remain on their schedules will be those where the costs are reasonable and the return on investment ROI demonstrable. There are...
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