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- LinkedIn: The Business Antidote to Facebook?
- Expanding on yesterday's blog on the diminishing ROI for business users of Facebook, Harvard Business Online blogger John Sviokla checks in with a positive look at its main competitor for business users, LinkedIn. His take: LinkedIn delivers tremendous reach to business professionals for a relatively small investment....
- Blog posts 2008-07-25
- When Worlds Collide: Facebook's Diminishing ROI for Business Users
- Do you find Facebook a helpful tool for maintaining and growing business contacts, or are you contemplating what Harvard Online editor Paul Michelman is about to do: "Defriend" all his business contacts. As a business tool, says Michelman, Facebook is not working, and it's...
- Blog posts 2008-07-24
- The Flip Side: China Outsourcing to the U.S.
- Outsourcing to China has been the rage for more than 20 years, but how about the flip side? China is quietly outsourcing to -- and seeking investments in -- the United States. There is clear evidence of this going on, despite the political controversy in 2005 when...
- Blog posts 2008-06-12
- Rev Up Your Printing Efficiency
- Hey, so this is cool. Lifehacker just wrote about a free download called HP Smart Web Printing that lets you combine multiple Web items onto one page. It saves you from having to print out tons of extraneous information and wasting paper. It's Windows-only, but it...
- Blog posts 2008-05-21
- Wellness Programs' ROI Unclear When It Comes to Obesity
- The Find: Obesity costs U.S. companies up to $45 billion annually, according to the latest research, but expensive corporate wellness programs don't necessarily mitigate the costs. The Source: New research from The Conference Board and ING Wholesale. The Takeaway: Analysts...
- Blog posts 2008-04-21
- Three Ways to Save Paper
- Everyone could use less paper in their lives. It's good for the environment, easier on your filing system, and just plain cheaper. Here are three ways you can cut down on the amount of printing you do and paper you consume: Get a duplexing printer The oldest...
- Blog posts 2008-04-16
- Cocreating Business's New Social Compact
- The Idea in Brief Executives and social activists working together? It's true: after decades of mutual distrust, corporations and nongovernmental organizations NGOs are collaborating to combat poverty around the world. Their weapon? Innovative local businesses such as...
- Articles 2008-04-14
- Jonathan Avganim: Winning Customers Through Incentives
- Jonathan Avganim is CEO of Office Supply Max, a company that sells over 50,000 types of supplies and imaging products to businesses nationwide. Avganim uses a strategy to beat his competition which narrows his profit margin in the short run but has proven to drastically increase his customer base and...
- Videos 2008-03-14
- Helen Driscoll: Creating Your Niche in the Marketplace
- In 1995 Helen Driscoll founded the company that became Invitesite, a fine paper company that uses 19th century printing presses. Driscoll discusses how she found innovation in an old-fashioned craft and the unique ways she serves her niche clientele.
- Videos 2008-03-08
- Keep Your Company Strong in a Slow Market
- Every company needs to change its tactics during an economic slowdown. Here's how the smart ones survive. How Banks Pulled Through the 2001 Recession Source: Federal Reserve Bank of New York Financial institutions came...
- Articles 2008-02-22
- The Best Bets to Build Out Your Intranet
- JupiterMedia’s Intranet Journal just announced its readers’ choices for product of the year in five categories surrounding intra-company communication and workflow. Google prevailed in two categories, being chosen as both the year’s best Semantic Tool and the best Enterprise Search Tool. Blogger beat out...
- Blog posts 2008-02-22
- E-hancing the master of business administration (MBA) managerial accounting course.(VIEWPOINT)
- ABSTRACT. Professional education, including managerial accounting education, at independent colleges and universities faces two challenges: a meeting shifting demand with static or declining resources and b ensuring that graduates gain the tech ABSTRACT. Professional education, including managerial accounting education, at independent colleges and...
- Research articles 2007-03-01
- Should Managers Study the Liberal Arts?
- Here at BNET we have a whole blog dedicated to all things MBA-- all the hows and whys of going to business school. Today on his blog, Marginal Revolution, economist Tyler Cower talks about the ROI on a liberal arts education. What does studying the cultural products of man yield?...
- Blog posts 2007-12-17
- Cost of Data Breaches Rises as Customers Grow Less Forgiving
- A recent BNET Intercom post asked how companies can best measure ROI on information security. It's an interesting, and still open, question. But while we're figuring it out, there's one handy way to get a more visceral sense of how much money is to be gained through information security. Just...
- Blog posts 2007-11-28
- Measuring ROI on Information Security
- Research indicates managers understand the value of managing information security risk and the importance of communicating that value in measurable terms to executives and stakeholders. But there's one question a lot of people are asking: why is it so difficult to determine ROI on information security? Christopher Hoff, Chief Architect of...
- Blog posts 2007-11-27
- How Technology Boosts Financial Service Sales
- Jon Dessel, CEO of ITIQ Solutions, explains how a new document management technology can help salespeople in the financial service and insurance industries.
- Videos 2007-11-20
- Brent Arslaner: Taking the Show Off the Road
- Tired of long cab lines, bad hotel food and sweaty salesmen pushing their cards into your hand? Brent Arslaner is vice president of marketing for Unisfair, a premiere producer of virtual trade shows. Here, Arslaner talks about not only the increased convienence of taking your show online, but also the...
- Videos 2007-11-20
- Word-of-Mouth Case Studies and Insights from the WOMMA Summit
- Last week, the Word of Mouth Marketing Association WOMMA held it's third annual summit in Las Vegas. Thanks to Mike Spataro of Visible Technologies for attending the three-day event, and recapping some of the highlights on his blog. If you’re looking for some great word-of-mouth case studies, take...
- Blog posts 2007-11-19
- "Moneyball Marketing" Explained
- Michael Lewis challenged baseball's conventional wisdom with his 2003 bestseller, "Moneyball." If you're not familiar with the book, it follows the Oakland A's general manager, Billy Beane, as he builds a winning team with a substantially lower budget than his competitors by casting aside traditional stats like RBI and batting...
- Blog posts 2007-11-14
- Improving the Return on Customer Events
- Staging a customer event can represent a major investment. To improve the return on investment, companies need to improve event promotion and pre-event marketing to attract more customers, as well as post-event communications to strengthen relations. What You Need to KnowIs it realistic to expect a return on...
- Articles 2007-11-05
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