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Dow Jones Description
Upshot is a marketing agency that excels in understanding consumers and their ever-changing behavior. This consumer understanding, informed by our research and planning department, provides the foundation for all of our strategies and creative executions. Ultimately, understanding how a consumer changes throughout their daily journey allows us to speak to them at the right time, with the right message and at the right touch points. We currently focus on five core disciplines that measurably change consumer behavior: Promotion, Event/Viral, Collaborative Marketing, Retail & Environmental Design and Integrated Communications. Upshot is a subsidiary of EMAK Worldwide (Nasdaq: EMAK).
Number of Employees 156
Peer Companies
NAICS Code Advertising Agencies: 541810
News & Analysis
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manufacturing and upshot - All News and Analysis
A turning of the tide for preemption: new developments in preemption law bode well for plaintiffs in products cases.
It's hard to imagine a drier-sounding subject than federal preemption. Yet it s even harder to imagine a doctrine that poses a bigger threat to access to justice in this country. When successful, the federal preemption defense can completely wipe out your clients' rights to obtain...
Illinois appellate court rules lawsuit can proceed to arbitration
(This article originally ran in the St. Louis Daily Record, St. Louis, MO, another Dolan Media publication.) The 7th U.S. Circuit Court of Appeals ordered 14 airplanes leased by United Airlines repossessed, putting an end to the legal purgatory engulfing United and its lessors' indenture trustees. ...
Small precision bomb program on fast track.
Seeking to meet growing demands for small precision-guided bombs, the U.S. Air Force is rushing to develop a new weapon that is more accurate but with less destructive power than current systems, such as the 2,000-pound joint direct attack munition JDAM. The smaller bomb...
France, China sign Airbus, satellite deals during vice premier's visit
PARIS AFP ? France and China signed billions of dollars' worth of trade contracts during a visit to Paris by Chinese Vice Premier Zeng Peiyan, cementing ties that have grown noticeably closer in recent months. Airbus, the European aircraft maker based in the French city of Toulouse, announced it...
The Business Press, San Bernardino, Calif., Lee Hanson Column.
By Lee Hanson, The Business Press, San Bernardino, Calif. Knight Ridder/Tribune Business News Dec. 15--BOEING ANOTHER SIGN OF MANUFACTURING DECLINE: Woe is Boeing. As readers likely know, its CEO has just resigned, following two executives sacked for scandal over an...
The News-Sentinel, Fort Wayne, Ind., Business Views Column.
By Lynne McKenna Frazier, The News-Sentinel, Fort Wayne, Ind. Knight Ridder/Tribune Business News Jul. 14--Let's put Harvester behind us. Twenty years after the last truck rolled off the line is more than enough time for Fort Wayne to focus on its...
Army's Future Combat System shakes up procurement culture.
The Army soon will be soliciting industry bids for the next phase of the Future Combat System, a program that not only is unusual for its unorthodox approach to combat vehicle development, but also is managed by an aerospace firm, the Boeing Co. In this project, the...
The Atlanta Journal-Constitution Test Drive Column.
By Russ DeVault, The Atlanta Journal-Constitution Knight Ridder/Tribune Business News Dec. 6--Mainstream-minded Honda, frequently referred to as a something-for-everyone manufacturer, has added two models to its popular Civic's lineup for 2003, and they could hardly be more different. The...
Navy-Air Force plan to modernize electronic warfare is 'unconvincing'.
The Navy and the Air Force are working to merge divergent nation's electronic-jamming air-visions on how to modernize the craft. Despite differences in their approaches to fielding a new generation of jammers, high-level Pentagon leaders told the services to work out a compromise, because time is...
The Essence of — Aerospace Power: What Leaders Need to Know - United States Air Force
Editorial Abstract: Handling the chaotic pace of change in the coming century will require aerospace leaders who understand how air and space fit into joint military operations. Professor Drew provides a firm grounding in this "essence" for future leaders, including the absolute requirements and limitations of aerospace power. THE...
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Industry Transcripts by Seeking Alpha
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infoGROUP, Inc. Q3 2009 Earnings Call Transcript
on Nov 04, 2009about IUSA
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Valassis Communications Q3 2009 Earnings Call Transcript
on Oct 29, 2009about VCI
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Acxiom Corporation F2Q10 (Qtr End 09/30/09) Earnings Call Transcript
on Oct 28, 2009about ACXM
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Interpublic Group of Companies Inc. Q3 2009 Earnings Conference Call
on Oct 28, 2009about IPG
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Local.com Corporation Q3 2009 Earnings Conference Call
on Oct 27, 2009about LOCM
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