Resources
BNET Resources
- sort by:
- Relevance
- Date
- Popularity
- Bracken: Appealing To The MySpace Generation - Web-based Social Networking Is Coming To Banking, And Marketeers Must Learn To Talk To Exploit It, Writes Marian Salzman.
- Byline: MARIAN SALZMAN Byline: MARIAN SALZMAN
- Research articles 2007-09-01
- How to Do Your Own Trendspotting
- Porter Novelli trendspotter Marian Salzman spots trends for a living. In a recent interview, she shared some of her secrets for identifying the latest craze (UPDATE: Salzman sent her white paper to Catching Flack: Porter Novelli’s 10 Trends) There are basically three stages involving trends related to...
- Blog posts 2008-05-28
Additional Resources
- The Agency Side of Business: Marian Salzman, Porter Novelli
- Many of the agencies I featured so far focus more on digital or marketing, so I thought it would be interesting to share perspectives from the public relations world. In the interest of full disclosure, I work with Porter Novelli in my day job - my PR team is in...
- News items 2009-08-12
- Spoiled Squirts Sprouting
- Marian Salzman is director of Young & Rubicam 's Brand Futures Group, New York. For more info on Y&R's China 2005 Project, on ongoing monitor of business and consumer intelligence focused on Chino, visit www.brandfutures.com. At the end of the 1970s, China instituted its population-control policy of limiting each...
- Research articles 1999-07-05
- The Magazine Industry on the Verge
- These quotes are from today's editorial breakout sessions from the MPA's first-ever "Innovation Summit" here in New York, where tonight it is raining quite hard. John Micklethwait, Editor-in-Chief, The Economist: "What is the new 'normal' going to be for magazine publishers? The old 'publisher model,' where we...
- Blog posts 2009-10-15
- << Previous
- page 1 of 1
- Next >>
