Porter Novelli trendspotter Marian Salzman spots trends for a living. In a recent interview, she shared some of her secrets for identifying the latest craze (UPDATE: Salzman sent her white paper to Catching Flack: Porter Novelli's 10 Trends) There are basically three stages involving trends related to...
NEW YORK, July 2 /PRNewswire-FirstCall/ -- Omnicom Group Inc. announced the formation today of G23, a high level strategic solution for clients seeking to make relevant and sustaining connections with women whether as consumers, customers, employees or other stakeholders. G23, a strategic consultancy...
Byline: GLENN SACKS And RICHARD SMAGLICK The way the advertising industry portrays men has drawn increasing scrutiny in both the trade press and the mainstream media. Defenders of the status quo-in which men are depicted as irresponsible fathers and lazy,...
LONDON, December 13 /PRNewswire/ -- - World's no. 1 Trendspotter, Marian Salzman, Identifies What's Hot Next Year Marian Salzman, the world's no. 1 Trendspotter and Chief Marketing Officer at JWT Worldwide, is back for the...
Byline: MARIAN SALZMAN While all of commerce is experiencing an unprecedented acceleration of change that is shaking business to its core, the banking industry faces more top-to- bottom change than almost any other sector. Banking is in total evolution. The...
Marian Salzman, 47, is one of the world's top trendspotters, credited with picking up on the metrosexual and singleton trends. She's executive vice-president of JWT Worldwide, the fourth largest advertising agency in the world. What do you actually do? My job requires me to...
Marian Salzman is one of the world's foremost trend-spotters, a woman who can see something coming before others have even raised their heads above the parapet. And the next big thing in marketing, she reckons, is the Muslim pound. They are the equivalent to Latinos in...
To: LIFESTYLES EDITORS Contact: Alan Fox, Planned TV Arts, +1-212-593-5851,foxa@plannedtvarts.com, for JWT NEW YORK, April 30 /PRNewswire-USNewswire/ -- Many AmericanMuslims feel simultaneously overexposed in the media and invisible aspart of the American mainstream. But while they generally perceivethemselves to be under constant suspicion, a new study shows thatMuslims still...
Leading-Edge Technology Research Unveiled at Boomer Summit LAS VEGAS -- The best and brightest in Boomer and technology research will gather at the 6th annual Beyond the Numbers: Boomer Market Summit on March 26 and 27 at The Wynn Hotel in Las Vegas. This year's...
LAS VEGAS -- 50 just doesn't look 50 anymore. Marian Salzman, executive vice president/chief marketing officer for JWT, addresses the reasons why in her keynote at this year's Beyond the Numbers: The Boomer Marketing Summit. Author of more than a dozen non-fiction books on topics ranging from cultural...
As much as life is rapidly changing in today'sfast-moving culture, some things stay the same: A new survey commissionedby JWT serves as timely confirmation that Americans are still very muchinterested in love and romance. Almost four-fifths (79%) of the 1,168 respondents who participated theonline survey agree with the statement "I...
JWT, the largest advertising agency in theU.S. and the fourth largest in the world, has named the top 25 women itdefines as Atalantas. Atalantas, a consumer group newly identified by JWT, are young women whoembrace their independence: They are confident, passionate, adventuresomeand unwilling to settle for anything less than the...
NEW YORK, January 8 /PRNewswire/ -- - JWT Announces 10 Now Phrases That Will Shape Our Lives in 2007, As Identified in Next Now, the Latest Book by Leading Trendspotter Marian Salzman In conjunction with her latest book, the trendspotter...
Byline: Simon Canning Jan 07, 2007 (The Australian - ABIX via COMTEX) -- The chief marketing officer of JWT Worldwide in New York, Marian Salzman, has devised a list of 70 leading consumer trends for 2007. The expert expects internet telephony, next-generation...
By now you know the end-of-the-year drill: the "holiday" stories; the articles on retail sales (up/down); the year-in-review pieces; and finally the story that takes a look at trends for the coming year. So you might call this story predictable. Indeed, the art of making predictions is now very big...
For decades, we've been told to shape up and eat better. Americans finally seem to be paying attention, perhaps because baby boomers are feeling their age. Or perhaps because the next generation was listening, if not following, all along. Lately, we've seen pomegranates and blueberries take root and reach into...
So what does the new year hold for us? Lots of people seem to think they know already. My inbox has been filled this week with things to look for in 2007. One missive came from trendspotter Marian Salzman, the New York advertising executive who popularized the term "metrosexual." Her...
Byline: Rich Thomaselli 1 Cultural lux marketing According to the Luxury Institute, luxury-goods and -services firms are finally starting to realize that African-Americans, Hispanic-Americans and Asian-Americans are profitable demographic segments of the wealthy population. Top brands...
Nov. 1--If there's one thing that our team of guest editors from JWT proved while putting this issue of Brand Equity together, it's that we cannot escape from the global marketplace. It was evident at the moment Bob Jeffrey, JWT Worldwide's CEO told...
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