Resources

3 Resources for

mark bergen & associates

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"Shattering the Myth of Costless Price Changes: A Framework for Dynamic Pricing": Pricing, in today's fast-paced, ever-changing marketplace, is all about change: from how to deal with new pricing formats on the Internet to how to change prices internationally in response to hyperinflation and the Euro. Strangely, there is little in the pricing literature to help a manager deal with the process...; Tags: Pricing Strategy, Mark Bergen & Associates, Pricing, Marketing Research, Marketing; White papers 2003-01-01
Beyond the Costs of Price Adjustment: Investments in Pricing Capital: The literature on costs of price adjustment has long argued that changing prices is a complex and costly process. In fact, some authors have suggested that one should think of firms' price-setting activities as "producing" prices, similar to the way firms use production processes to produce goods and services. In...; Tags: Investment, Pricing Strategy, Adjustment, Mark Bergen & Associates, Pricing, Marketing Research, Marketing; White papers 2002-04-06
Pricing Process As A Capability: A Resource Based Perspective: Strategists following the resource-based view argue that firms can generate rents through value creation. To create value, firms develop and use resources and capabilities that other firms cannot imitate, trade for, or substitute other assets for. To capture rents, a firm must set the right prices for what it sells....; Tags: Resource, Pricing Strategy, Mark Bergen & Associates, Pricing, Marketing Research, Marketing; White papers 2002-07-19