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- 2: Mark LaNeve; VP-North American vehicle sales, service and marketing, General Motors Corp.(Special Report: Power Players)(Brief article)
- POWER PLAY: Mark LaNeve, who cut his marketing teeth at GM, orchestrated some smart moves this year as the auto giant's North American operations had its back against the wall. In January, he announced a "permanent repricing'' strategy across mo POWER PLAY: Mark LaNeve, who cut...
- Research articles 2006-10-09
- Caddy evaluates shop; Carmaker's unhappiness with DMB&B is rumored.(Cadillac, General Motors Corp., Mark LaNeve reviews advertising)(Brief Article)
- Talk is swirling once again that Cadillac is on the rocks with D'Arcy Masius Benton & Bowles. And Cadillac's new general marketing manager, Mark LaNeve, stops short of a blanket endorsement of the division's life-long agency. Talk is swirling once again that Cadillac is...
- Research articles 2001-05-28
- GM's financing arm starts new leasing
- GMAC Financial Services today announced it will begin offering new leasing programs for select General Motors vehicles in 45 states. GM and other automakers began curtailing lease programs last summer as the global credit market contracted, a move that hurt new vehicles but was necessary as automakers tried to stem...
- News items 2009-08-10
Additional Resources
- General Motors US Sales VP Mark LaNeve leaves for New Opportunities
- General Motors *** top U.S. sales executive is leaving the company to pursue "another opportunity." Mark LaNeve, GM's vice president for U.S. sales will leave the company Oct. 15, President and CEO Fritz Henderson said in an e-mail obtained by The News. LaNeve is leaving for a job outside the...
- News items 2009-10-08
- Auto News digest.(Briefs)(General Motors Corp. to appoint Mark LaNeve)(General Motors Corp.'s contract with Isuzu Motors Ltd.)(earnings at Isuzu Motors Ltd. )
- GM advertising chief quits DETROIT - Mike Jackson, General Motors' vice president of North American marketing and advertising, will resign effective June 15, the company said last week. Jackson, 50, will return to his home in Southern California to spend time with his family...
- Research articles 2007-05-21
- 7165: LaNeve Lands.
- Advertising Age reports General Motors' Mark LaNeve will land at Allstate. Wonder if the Allstate minority advertising agencies will be affected in the long run. Ad Age says LaNeve has a challenge ahead because "the insurer was recently ranked ‘about average' by customers…" Um, GM just...
- News items 2009-10-09
- GM names Docherty as LaNeve's replacement:
- General Motors has named Susan Docherty its new vice president of U.S. sales, replacing Mark LaNeve, according to CEO Fritz Henderson. "She brings a fresh perspective to the job and she has an extraordinarily high level of energy," Henderson said in an interview with Automotive News. LaNeve, 50, is resigning...
- News items 2009-10-08
- 5 years ago.(Valeo S.A. shuts its wiring plants in France)(General Motors promoted Mark LaNeve for its Cadillac division)(Fiat S.p.A. appointed Mike Robinson)(Brief article)
- The top stories from Automotive News Europe's May 7, 2001, issue - and how they developed. Fiat gets new design boss Mike Robinson, who led a design turnaround at Lancia, is the new head of the Fiat-brand styling center. In...
- Research articles 2006-05-15
- Top sales exec leaving GM
- General Motors Co.'s top U.S. sales executive is leaving the company to pursue "another opportunity." Mark LaNeve, GM's vice president for U.S. sales will leave the company Oct. 15, President and CEO Fritz Henderson said in an e-mail obtained by The News. LaNeve is leaving for a job outside the...
- News items 2009-10-07
- GM Signals It's Getting Out of the Volume Game
- An ancient auto industry joke, probably dating back to the dawn of industrial time, has it that a car company “loses money on every car, but makes it up on volume.†The joke is, that’s impossible. Obviously, if you lose money on every car, the more you sell, the more...
- Blog posts 2008-04-18
- GM Says Cost-cutting on Track; Sales Chief Out
- By Kevin Krolicki and David Bailey DETROIT (Reuters) - General Motors Co GM is on track to hit its cost-cutting targets but faces risks as it tries to win back consumers in an uncertain U.S. economy, the automaker said on Wednesday. In a sign of the tougher scrutiny management faces...
- News items 2009-10-07
- Revving Up GM
- There hasn't been much to celebrate at General Motors lately. So as its "employee discount for everyone" deal filled showrooms last month, the automaker's new marketing chief, Mark LaNeve, gathered his troops in Orlando, Fla., for a love-in. Wearing tie-dye and peace medallions, LaNeve and a few hundred sales managers...
- Research articles 2005-07-11
- GM's Top Ad Exec Heads for Zee Hills
- GM president/CEO Fritz Henderson announced this morning that the automaker's sales/marketing chief Mark LaNeve will be leaving his post effective October 15th for a job outside the auto industry. The LA Times reports ...
- News items 2009-10-07
- CATCHING UP WITH THE BUSIEST MAN IN THE MOTOR CITY; GM's LaNeve on his new roster, electric cars and celebrities in ads.(News)(Mark LaNeve)(Interview)
- Byline: JEAN HALLIDAY Byline: JEAN HALLIDAY
- Research articles 2007-10-22
- LaNeve aims to modify Volvo's core ad message. (Mark LaNeve)
- Ex-Pontiac brand manager ready to `contemporize' safety message in new role Ex-Pontiac brand manager ready to `contemporize' safety message in new role
- Research articles 1998-01-05
- Cadillac to Target Younger Buyers, General Manager Says.
- By Dan Scanlan, The Florida Times-Union, Jacksonville Knight Ridder/Tribune Business News Feb. 18--The man in charge of Cadillac says it is undergoing a renaissance, with a more performance-oriented product aimed at younger buyers. Cadillac General Manager Mark LaNeve, visiting Jacksonville's...
- Research articles 2004-02-18
- Hybrids Dominate D.C. Auto Show
- face=+Italic; Washington, D.C.--face=-Italic; Under a banner that read, "Gas-friendly to gas-free," General Motors' Mark LaNeve told a preview audience at the Washington Auto Show that U.S. automakers were entering a new era, one in which plug-in hybrids and electric vehicles could eventually dot the landscape. "The automotive industry...
- Research articles 2008-01-30
- Saturn done in four months:
- General Motors Co. has halted production of Saturn cars and crossovers and plans to sell the thousands of Saturn vehicles it has in stock within the next four months. Many of the vehicles were built to supply to Penske Automotive Group Inc. But on Wednesday, Sept. 30, GM's expected sale...
- News items 2009-10-05
- Cadillac Account in Review; Modernista Will Not Defend
- DETROIT (AdAge.com) -- General Motors' Cadillac has started a review for a new creative ad agency, and incumbent Modernista, Boston, has decided not to participate, Brian Nesbitt, general manager of the luxury brand, said today in a statement. Since GM's exit from Chapter 11 bankruptcy this summer, the Detroit grapevine...
- News items 2009-10-09
- 7164: Will Cadillac Cruise Culturally Cluelessly?
- Advertising Age reports the Cadillac account is going into review, and incumbent Modernista will not defend. Will General Motors allow minority shops to compete for the business? After all, the automaker handed the Black portion of the business to Modernista—and completely cut its Asian-American agency. Shouldn't...
- News items 2009-10-09
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