Resources

1 Resources for

market orientation literature

The Role of Corporate Branding in a Market Driving Strategy: The market orientation literature distinguishes between market driven and market driving approaches. Although, most of the companies provided as examples of the latter approach have strong corporate brands, the corporate brand and associated brand values have not previously been considered as a basis for market driving. One argues that the...; Tags: Strategy, Brand, Market Orientation Literature, Branding, Marketing; White papers 2005-02-01

Manufacturer Channel Management Behavior and Retailers' Performance: An Empirical Investigation of Automotive Channel: Retailers work directly with consumers. As a consequence, knowing what customers want and need and serving them appropriately are prerequisites for their success. A retailer's attention to the market will have a direct effect on how well it serves their customers and its overall business performance. A performance-oriented supplier requires...; Tags: Performance, Channel Management, Retail Company, Customer, Emerald, Retail; White papers 2003-04-14