Increase the overall Strategic Market Position for your business unit or company and you will increase your ability to achieve higher profitability and growth, and unlock hidden value. On the other hand, organizations that fail to recognize and act on their Strategic Market Position may be at risk. First, however,...
The approach to categorizing market position has largely been through the application of market position matrices. There have been a number of normative matrices that have been developed to position architectural practices in the market. These have yet to be verified in the marketplace. The aim of this review is...
Sales and marketing management has always held responsibility for developing new markets and new customers. But in the rush to expand, it is important to preserve the most important assets a firm has: its brand name and market position. Market position is why customers buy. It is what helps preserve...
Positioning includes identifying the unique market position, or "niche", for your organisation. Positioning is accomplished through market analysis. Market analysis includes finding out what groups of potential customers or markets exist, what groups of customers you prefer to serve target markets, what their needs are, what products or services you...
By marketing and managing the chamber’s brand, one can strengthen the position in the community. The chamber’s brand shapes perceptions held by the key publics: city managers, developers, legislators, community leaders, council members, business members and residents. At the same time, it is the external focus that helps to attract...
Too many businesses are price takers, not price makers. That means they are willing to lower prices to capture market share or to sign up a marquee customer. Competitors, in an attempt to gain market share or market position, often succumb and thus destroy the profitability of whole markets. Article...
While there are no set rules or procedures to follow to ensure the effectiveness of a company’s total compensation system, there are certain fundamentals all worthwhile pay strategies have in common. An effective total compensation system is comprised of a combination of fundamental elements—including both cash and non-cash rewards—designed to...
A pioneer in the GPS, navigation, and guidance technology market was experiencing a progressive, but dramatic, shift in its business. The company had thus become interested in expanding its market position, specifically by broadening its presence in the emerging location-based services business. To capture profits from this market, management believed...
Each day companies face a more complex and changing environment that includes a chaotic, high-demanding market, competition with new, low-cost enterprises, well-informed and exigent stakeholders, and the ecommerce/ business/procurement explosion. This external entropy places executives in the center of an unpredictable and incomprehensible storm of events that makes companies quickly...
A business needs to stay relevant in a dynamic market in which new categories and sub-categories are emerging. Too often a brand finds its market share declining despite retaining strong awareness, image, and even loyalty. Customers are simply no longer buying. A portfolio strategy can help address relevance. The relevance...
Assesses the impact of different cultural elements on retailers' entry into new markets; the paper explains some managerial approaches to culture assessments and how sensitivity to them enables retailers to establish a positive market position in the context of foreign customers' acceptance. Some of the key issues addressed in the...
There is little doubt that energy companies attitudes towards risk management are changing. Many of them are beginning to see market volatility more as an opportunity to make profits, rather than as a force of darkness that must be guarded against at all costs. That.s not to say that volatility...
Value added products need a distinct identity - they need a brand. This paper is the first of a five-part series and will examine what branding is, why it is important, and the necessary steps to brand your new product. Branding is one of the most important factors influencing an...
ERP systems are now ubiquitous in large businesses and the current move by vendors is to repackage them for small to medium enterprises SMEs. This migration has many consequences that have to be addressed through understanding the history and evolution of ERP systems and their current architectures. The advantages and...
All thriving Companies occupying topmost positions in their Business arenas share one characteristic that keeps their market share positions secure and shareholder value growing. They join forces with outsourcing service providers, but instead of using outsourcing just as a tactical means of driving costs or function, they use outsourcing relationships...
The article describes some patterns of brand positioned around over ages. One of these patterns is "product to brand," in which customers, confronted with too many options and seeing too little differentiation, rely on brand as a proxy for quality, causing value to flow to branded players. Beneath this broad...
Opportunity abounds for companies to differentiate via a solid reverse logistics program. When properly executed, it can become a vital part of the growth strategy, generate additional revenues, differentiate market position, support product demand, and retain customer loyalties. With the proper strategies and metrics in place, reverse logistics should be...
Dow Corning initiated a cost-reduction strategy to maintain its market position in the increasingly cost-competitive silicone industry. To remain competitive amidst these new market dynamics, silicone manufacturers have needed to streamline processes, reduce costs, and rationalize global operations. Dow Corning responded to market pressures by first implementing a global single...
An understanding of the resulting convergence of market forces, law and history is critical for the growing number of banks active in the business. There is considerable incentive for banks to be involved. Consumers want to be able to purchase insurance from a variety of sources. Banks have experienced erosion...
Computed tomography systems are one of the pillars of modern medicine, providing reliable diagnostic images in less than one minute. Siemens alone has more than 8,000 systems installed worldwide and the demand continues. Multi-slice CT technology introduces a host of new clinical applications, for example preventive examinations. X-ray tubes as...
