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• WPP and Nielsen swap assets

  Strategy Eye - 2008-11-13

  WPP is selling its 50% stake in TV measurement firm, AGBNielsen Media Research, to venture partner Nielsen. The deal will give Nielsen full ownership of AGBNielsen. In exchange WPP will acquire Nielsen's advertising analytics firm, SRDS, and campaign organiser, PERQ/HCI. The UK ad giant will also acquire Nielsen's 11%...

  Tags: Asset, Market Research, Taylor Nelson Sofres Plc., TV, Nielsen, WPP, Marketing Research, Marketing, Francesco Canepa, European Commission (EC), Taylor Nelson Sofres (TNS), The Nielsen Company

• On your marks for the great advertising race; Vietnam Investment Review talks to Ralf Matthaes, managing director of market research firm Taylor Nelson Sofres Vietnam, on the hotting up of competition between local and foreign-invested advertising compani

  - 2002-06-24

  Is it possible for advertising growth to continue at the same rate for the next few years? Is it possible for advertising growth to continue at the same rate for the next few years?

  Tags: advertisement, IS IT, market research, Taylor Nelson Sofres Plc.

• Embracing the offshoots of foreign investment; a recent survey conducted by market research consultants Taylor Nelson Sofres Vietnam reveals that Vietnamese people are warming to more and more to foreign goods and services. The firm's managing director Ra

  - 2002-03-04

  In a survey of 1,200 households in Hanoi and Ho Chi Minh City conducted in October 1999 and 2001, the average Vietnamese was asked for their basic impressions of the impact of foreign business, and foreigners as a whole. Below are some of the key no ...

  Tags: market research, survey, Taylor Nelson Sofres Plc., Vietnamese