Ideally, your brand image and identity are the same. Unfortunately, it rarely works out that way-at least not without a lot of time, effort and flexible decision-making. Most small businesses spend the majority of their branding efforts strategizing how they want to be viewed and communicating their vision via advertising...
Marketers are constantly searching for differentiation. Unless a company has a genuine scientific or technological advantage, preferably one that can be protected by patent, competitors can more often than not match any incremental change in an ever-shortening time-scale. Taking cost out of an operation, maybe through new tools and techniques...
Top level thinking about what business is ultimately about has shifted from profit generation to value creation and value creation for all stakeholders? This paper suggests that advertising research works best when put in the context of a clear framework of understanding of how the brand works in its entirety...
Increasingly it is recognised that managing the brand and managing the business are the same thing. The key to outstanding business performance is attaining a company-wide customer focus that evolves as the customers' needs and tastes evolve, developing a corporate culture that focuses all the delivery and support functions on...
The term "Positioning" is widely used within the marketing and advertising communities. Positioning is often used as a broad synonym for marketing strategy. However, the terms "Positioning" and "Marketing strategy" should not be used interchangeably. Rather, positioning should be thought of as an element of strategy, a component of strategy,...
DUBLIN, Ireland -- Research and Markets (http://www.researchandmarkets.com/research/551b09/global_mobile_adve) has announced the addition of EJL Wireless Research's new report "Global Mobile Advertising Market Analysis & Forecast 2006-2011, 1st Edition" to their offering. A Comprehensive Analysis of the Global Mobile Advertising Market 2006-2011 This report covers the global mobile advertising market....
DUBLIN, Ireland -- Research and Markets (http://www.researchandmarkets.com/research/1fac50/thailand_2008_th) has announced the addition of the "Thailand 2008 - Thailand 15,000 Companies " report to their offering. 15,000 companies in 1,000 classifications This CD-ROM is the marketing tool product that provides the fastest and most convenience means to locate...
Investorideas.com andTechsectorstocks.com, a Technology Stocks Investor Portal withinInvestorideas.com, announce the availability of a research report for GeeksOn Call Holdings, Inc. (OTCBB: GOCH), issued by Emerging Growth Research,based in San Francisco. Geeks on Call is a premier national provider ofon-site computer service and solutions to small business and residentialmarkets. Emerging Growth...
ROSEVILLE, Calif. -- Dutton Associates updates its coverage of Neurobiological Technologies (Nasdaq:NTII) maintaining a Strong Speculative Buy rating and a 12-month target price of $4. The 11-page report by Dutton senior analyst Denise T. Resnik, M.S. is available at www.jmdutton.com as well as from First Call, Bloomberg Professional, Capital IQ,...
DUBLIN, Ireland -- Research and Markets (http://www.researchandmarkets.com/research/f80078/tmobile_online_e) has announced the addition of the "T-Mobile: Online Experience Explored ~ Plus new primary research with 20K business users online" report to their offering. Customer Experience Model subscription. This 17-page report explores T-Mobile's best practices and innovative strategies to build relationships...
DUBLIN, Ireland -- Research and Markets (http://www.researchandmarkets.com/research/da2e2e/verizon_online_ex) has announced the addition of the "Verizon: Online Experience Explored ~ Plus new primary research with 20K business users online" report to their offering. This iDRD (Insight-based Data-Rich Deliverable) is part of the Customer Experience Model subscription. This 21-page report explores...
DUBLIN, Ireland -- Research and Markets (http://www.researchandmarkets.com/research/b8a999/sprint_online_exp) has announced the addition of the "Sprint: Online Experience Explored ~ Plus new primary research with 20K business users online" report to their offering. This iDRD (Insight-based Data-Rich Deliverable) is part of the Customer Experience Model subscription. This 21-page report explores...
DUBLIN, Ireland -- Research and Markets (http://www.researchandmarkets.com/research/2211b2/att_online_exper) has announced the addition of the "AT&T: Online Experience Explored ~ Plus new primary research with 20K" report to their offering. This iDRD (Insight-based Data-Rich Deliverable) is part of the Customer Experience Model subscription. This 20-page report explores AT&T's best practices...
NEW YORK -- Throughout the years, Global has developed many products from its proprietary research to its latest venture www.ethnicevents.com. The site is now experiencing rapid growth. With over 20 thousand unique visitors per month, it is the only marketing portal of its kind and lists over 1500 upcoming ethnic...
EL DORADO HILLS, Calif. -- Dutton Associates updates its coverage of Lime Energy (Nasdaq:LIME), maintaining its rating of Strong Speculative Buy and its target price of $17.50. The 15-page report by Dutton senior analyst Richard West, CFA is available at www.jmdutton.com as well as from First Call, Bloomberg, Zacks, Reuters,...
DUBLIN, Ireland -- Research and Markets (http://www.researchandmarkets.com/research/1d8ee0/competitor_analysi) has announced the addition of the "Competitor Analysis: Antihypertensives" report to their offering. The Competitive Intelligence Report Antihypertensives as of June 2008 provides a competitor analysis in the development pipeline of novel treatments of pulmonary artery hypertension, arterial hypertension, portal hypertension...
GREENWICH, Conn. -- Secondary private transaction volume for unregistered securities in U.S. private companies increased approximately 140% to $3 billion as compared to $1.25 billion in 2006, according to a recently released research report from NYPPEX Private Markets. "This significant increase was primarily due to supply from venture...
Company Shares New Research Experience Monitor with Publisher and Portal Partners STAMFORD, Conn. -- InsightExpress, a leading provider of digital marketing research and advertising effectiveness solutions, today announced the launch of its new Research Experience Monitor solution. The Research Experience Monitor allows publisher and portal partners to improve...
TrackBets International, Inc. (PINKSHEETS: TRKB) is pleased to announce that the Company is exploring new avenues inwhich to expand its wagering operations within the Brazilian turf industry.TrackBets is committed to fulfilling the existing demand in the Brazilianmarket for quality pari-mutuel horse racing and other legalized wageringestablishments, and is considering acquisitions...
AlfrescoSoftware , Inc., the leader in open source enterprise content managementECM, today announced that Activision has selected Alfresco documentmanagement, collaboration and Web content management products for thecompany's new Internet customer and corporate intranet portals. Activision is a leading worldwide developer, publisher and distributor ofinteractive entertainment and leisure products. Activision...
Articles 2008-06-16
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