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- Differentiation: Are Product, Brand And Service Still Enough
- Ideally, your brand image and identity are the same. Unfortunately, it rarely works out that way-at least not without a lot of time, effort and flexible decision-making. Most small businesses spend the majority of their branding efforts strategizing how they want to be viewed and communicating their vision via advertising...
- White papers 2007-12-01
- Understanding Brand Energy
- Marketers are constantly searching for differentiation. Unless a company has a genuine scientific or technological advantage, preferably one that can be protected by patent, competitors can more often than not match any incremental change in an ever-shortening time-scale. Taking cost out of an operation, maybe through new tools and techniques...
- White papers 2007-12-01
- Managing The Brand For Outstanding Performance
- Top level thinking about what business is ultimately about has shifted from profit generation to value creation and value creation for all stakeholders? This paper suggests that advertising research works best when put in the context of a clear framework of understanding of how the brand works in its entirety...
- White papers 2007-12-01
- Positioning
- Increasingly it is recognised that managing the brand and managing the business are the same thing. The key to outstanding business performance is attaining a company-wide customer focus that evolves as the customers' needs and tastes evolve, developing a corporate culture that focuses all the delivery and support functions on...
- White papers 2007-12-01
- Business Segmentation: Emerging Approaches To More Meaningful Clusters
- The term "Positioning" is widely used within the marketing and advertising communities. Positioning is often used as a broad synonym for marketing strategy. However, the terms "Positioning" and "Marketing strategy" should not be used interchangeably. Rather, positioning should be thought of as an element of strategy, a component of strategy,...
- White papers 2007-12-01
Additional Resources
- Improving Your Market Research
- You can use information found within your organization to research customer needs and assess the likely success of your sales and marketing campaigns. By conducting a thorough analysis of your customers' business operations, you can compare your plans and their business needs to better judge whether there is a viable...
- Articles 2007-12-03
- Aberdeen Research , a provider of research and market intelligence, has launched research.aberdeen.com, a new research portal that carries bench mark studies across ten technology sectors, including customer management, ERP & finance, global supply ma
- Aberdeen Research (Boston, MA), a provider of research and market intelligence, has launched research.aberdeen.com, a new research portal that carries bench mark studies across ten technology sectors, including customer management, ERP & finance, global supply management, human capital management, manufacturing, product innovation, information technology, retail, service management and supply chain...
- Research articles 2008-08-17
- Market Awareness Consultants Inc. Launches Newsletter and Stock Research Portal InternetInvestingNews.com
- Business Editors/High-Tech Writers SAN BRUNO, Calif.--BUSINESS WIRE--Sept. 13, 2000 Technology holding company M&A West Inc. (OTCBB: MAWI) (Berlin: MUW), announced today that its subsidiary, Market Awareness Consultants Inc. (www.market-awareness.com) has launched newsletter and stock research portal InternetInvestingNews.com (www.internetinvestingnews.com). InternetInvestingNews.com was developed to provide users with the highest...
- Research articles 2000-09-13
- IBM WebSphere Portal White Paper by Strategic Focus Market Research
- This Strategic Focus Market Research document introduces the reader to the concept of Enterprise Portals as a means of conducting business on the Internet. The discussion continues onto the value of using Enterprise Portals, combined with Service Oriented Architecture SOA methods, to tie existing processes and applications together to support...
- White papers 2007-08-01
- GfK Group, Europe's leading market research company, sets web services strategy with SilverStream eXtend and Caribou Lake Software; Nuremberg-based company chooses SilverStream eXtend as the foundation for its information intensive employee information po
- M2 PRESSWIRE-21 May 2002-SILVERSTREAM SOFTWARE: GfK Group, Europe's leading market research company, sets web services strategy with SilverStream eXtend and Caribou Lake Software; Nuremberg-based company chooses SilverStream eXtend as the foundation for its information intensive employee information portal C1994-2002 M2 COMMUNICATIONS...
- Research articles 2002-05-21
- Industry Watch: Merrill and Bloomberg Teaming Up on Research.
- Two of the biggest players in financial services are teaming up to distribute market research and analysis around the globe. Merrill Lynch and Bloomberg, L.P. have agreed to distribute Merrill's institutional e-commerce portal to Bloomberg's 140,000 institutional clients, using Bloomberg's computer network. The...
- Research articles 2000-06-01
- Extraprise Advisors Predicts Shakeout in the Enterprise Portal Software Market
- Business/Technology Editors BOSTON & LONDON--BUSINESS WIRE--July 10, 2000 Extraprise Advisors, the industry analysis and market research arm of international e-services provider, Extraprise, has released a report that indicates that the enterprise portal market is in line for serious consolidation over the next 12 months. This report, "The Great...
- Research articles 2000-07-10
- Report: IBM Ranks Number One in Worldwide Enterprise Portal Software Market Share
- IBM (NYSE: IBM) today announced that market research firm International Data Corporation IDC has ranked IBM Websphere Portal as the number one portal software based on software license and maintenance revenue.
- Research articles 2006-08-09
- T1msn Wins In December Portal Ratings.
- MEXICO CITY, Feb 11, 2002 Internet portal T1msn led the Mexican Internet market in December 2001, according to Net Ratings, a market research alliance between AC Nielson and IBOPE, reported Mexico City daily Reforma business columnist Dario Celis Estrada. T1msn, headed by Gerardo Villarreal,...
- Research articles 2002-02-11
- Intraware Expands Online Information Technology Content Through Collaboration With Zona Research
- ORINDA, Calif.--BUSINESS WIRE--March 3, 1999-- Leading Internet Market Research and Consulting Firm to Provide Weekly News Analysis Content to Intraware IT Knowledge Center Portal Intraware, Inc. (Nasdaq:ITRA), the full-service web-based software management services company, today announced that leading Internet market researcher Zona Research, Inc., a wholly...
- Research articles 1999-03-03
- Infotrieve Announces E-Delivery Partnership With Major Publishers; Mary Ann Liebert Inc. Publishers and Institute of Physics Publishing Team With Market-Leading Research Portal
- Business Editors LOS ANGELES--BUSINESS WIRE--Nov. 29, 2000 Infotrieve, the market leader in article research and delivery, today announced new e-delivery partnerships with noted publishers Mary Ann Liebert Inc. Publishers and Institute of Physics Publishing. These two publishers' extensive catalogs will now be available through Infotrieve's online access...
- Research articles 2000-11-29
- HomelandDefenseStocks.com Reports Xybernaut Corporation and Roaming Messenger Announce Signed Agreement to Market Integrated Mobile Solutions
- www.HomelandDefenseStocks.com HDS: a global investor and industry news and research portal for the homeland security sector reports, featured HDS profiled company, Roaming Messenger (OTC BB: RMSG) and Xybernaut Corporation (NASDAQ: XYBR) announced February 01, 2005 that they have formed a business alliance to deliver integrated solutions to government agencies and...
- Research articles 2005-02-02
- CEA Launches New Market Research Tool; MARA Program Debuts Web Portal
- ARLINGTON, Va. -- Participants and subscribers to the Consumer Electronics Association's (CEAR) Market Activity Reports and Analysis MARA program will receive access to a new website with enhanced tools and features, such as customizable and downloadable reports, charts and access to historical data.
- Research articles 2006-09-18
- Entering the Export Market
- Exporting products for sale outside the U.S. can be a rewarding way for your small firm to develop and grow. At the same time, it's important to understand the challenges and risks, which are very different from those in the domestic market.What You Need to KnowWhy do many small businesses...
- Articles 2007-05-01
- Yahoo to Buy Arab Portal Maktoob.com to Reach The Middle East
- Yahoo agreed to acquire leading Arabic portal Maktoob.com for an undisclosed sum. Maktoob boasts more than 16.5 million unique users, or a third of the total users in the Middle East. Yahoo plans to offer Arabic versions of the Yahoo home page, Yahoo Search, Yahoo Messenger and Yahoo Mail, and...
- News items 2009-08-25
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