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		<title><![CDATA[Differentiation: Are Product, Brand And Service Still Enough]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=345571]]></link>
		<description><![CDATA[Ideally, your brand image and identity are the same. Unfortunately, it rarely works out that way-at least not without a lot of time, effort and flexible decision-making. Most small businesses spend the majority of their branding efforts strategizing how they want to be viewed and communicating their vision via advertising...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Sat, 01 Dec 2007 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/brand.html"><![CDATA[Brand]]></category>
		<category domain="http://resources.bnet.com/topic/market+research.html"><![CDATA[Market Research]]></category>
		<category domain="http://resources.bnet.com/topic/market+research+portal.html"><![CDATA[Market Research Portal]]></category>
		<category domain="http://resources.bnet.com/topic/branding.html"><![CDATA[Branding]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+research.html"><![CDATA[Marketing Research]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
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		<title><![CDATA[Understanding Brand Energy]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=345572]]></link>
		<description><![CDATA[Marketers are constantly searching for differentiation. Unless a company has a genuine scientific or technological advantage, preferably one that can be protected by patent, competitors can more often than not match any incremental change in an ever-shortening time-scale. Taking cost out of an operation, maybe through new tools and techniques...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Sat, 01 Dec 2007 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/brand.html"><![CDATA[Brand]]></category>
		<category domain="http://resources.bnet.com/topic/market+research.html"><![CDATA[Market Research]]></category>
		<category domain="http://resources.bnet.com/topic/market+research+portal.html"><![CDATA[Market Research Portal]]></category>
		<category domain="http://resources.bnet.com/topic/marketers.html"><![CDATA[Marketers]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+research.html"><![CDATA[Marketing Research]]></category>
		<category domain="http://resources.bnet.com/topic/productivity.html"><![CDATA[Productivity]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
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		<title><![CDATA[Managing The Brand For Outstanding Performance]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=345573]]></link>
		<description><![CDATA[Top level thinking about what business is ultimately about has shifted from profit generation to value creation and value creation for all stakeholders? This paper suggests that advertising research works best when put in the context of a clear framework of understanding of how the brand works in its entirety...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Sat, 01 Dec 2007 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[Advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/brand.html"><![CDATA[Brand]]></category>
		<category domain="http://resources.bnet.com/topic/market+research.html"><![CDATA[Market Research]]></category>
		<category domain="http://resources.bnet.com/topic/performance.html"><![CDATA[Performance]]></category>
		<category domain="http://resources.bnet.com/topic/market+research+portal.html"><![CDATA[Market Research Portal]]></category>
		<category domain="http://resources.bnet.com/topic/branding.html"><![CDATA[Branding]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
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		<title><![CDATA[Positioning]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=345574]]></link>
		<description><![CDATA[Increasingly it is recognised that managing the brand and managing the business are the same thing. The key to outstanding business performance is attaining a company-wide customer focus that evolves as the customers' needs and tastes evolve, developing a corporate culture that focuses all the delivery and support functions on...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Sat, 01 Dec 2007 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/market+research.html"><![CDATA[Market Research]]></category>
		<category domain="http://resources.bnet.com/topic/performance.html"><![CDATA[Performance]]></category>
		<category domain="http://resources.bnet.com/topic/positioning.html"><![CDATA[Positioning]]></category>
		<category domain="http://resources.bnet.com/topic/market+research+portal.html"><![CDATA[Market Research Portal]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+research.html"><![CDATA[Marketing Research]]></category>
		<category domain="http://resources.bnet.com/topic/performance+management.html"><![CDATA[Performance Management]]></category>
		<category domain="http://resources.bnet.com/topic/branding.html"><![CDATA[Branding]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/human+resources.html"><![CDATA[Human Resources]]></category>
		<category domain="http://resources.bnet.com/topic/workforce+management.html"><![CDATA[Workforce Management]]></category>
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		<title><![CDATA[Business Segmentation: Emerging Approaches To More Meaningful Clusters]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=345575]]></link>
		<description><![CDATA[The term "Positioning" is widely used within the marketing and advertising communities. Positioning is often used as a broad synonym for marketing strategy. However, the terms "Positioning" and "Marketing strategy" should not be used interchangeably. Rather, positioning should be thought of as an element of strategy, a component of strategy,...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Sat, 01 Dec 2007 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/positioning.html"><![CDATA[Positioning]]></category>
		<category domain="http://resources.bnet.com/topic/market+research+portal.html"><![CDATA[Market Research Portal]]></category>
		<category domain="http://resources.bnet.com/topic/branding.html"><![CDATA[Branding]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
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