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market research

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BNET Business Dictionary

Market Research: research conducted to assess the size and nature of a market; Market Research definition on BNET »

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TNS Will Not Open Books to WPP: LONDON (Reuters UK) - Market research firm Taylor Nelson Sofres (TNS) has no intention of opening its books to suitor WPP (WPP), a source familiar with the matter said. Taylor Nelson is currently in talks over a nil-premium merger with Germany's GfK (GFKG) and has rejected...; Tags: Market Research, Taylor Nelson Sofres Plc., Books, WPP, Marketing Research, Taylor Nelson, TNS Inc., Wausau Paper Corp.; News items 2008-05-07
Using Surverys to Conduct market research: Need to conduct a little market research, but don't know what approach to use? Among the many tools out there, the survey stands out as a time-tested and popular option for many small businesses. Telephone surveys are popular because they're inexpensive and easy to do. But a person can also...; Tags: Marketing research, AllBusiness.com, survey, market research, small business, phone, tool, Web; White papers
market research Basics for Small Businesses: Before selling a product or service, it's important to know the market that a person will be entering into. Research includes finding out what potential customers need, want/don't want and why. His goal is to build a demographic profile of his customers. A research or business library can prove helpful...; Tags: AllBusiness.com, small business, market research, benefit; White papers
Secondary Vs. Primary market research: Success depends on a lot of things, but when a person has information about a particular market segment, a geographic area or customer preferences, he will be better-prepared to make the decisions that can make or break his business. Many companies use market research as a guide. Whether he wants...; Tags: Marketing research, AllBusiness.com, market research; White papers
60-Second Guide to Conducting market research: Market research is a valuable planning tool for businesses of all sizes and types. What's more, a person doesn't need a huge budget to gather data about his customers' perceptions and preferences and how they make buying decisions. Market research can also help him with decisions about where to direct...; Tags: Marketing research, market research, advertisement, marketing, tool; White papers

Market-Research Techniques: Market research can provide critical information about the buying habits, needs, preferences and opinions of current and prospective customers. While there are many ways to perform market research, most businesses use one or more of five basic methods: surveys, focus groups, personal interviews, observation and field trials. The type of...; Tags: Marketing research, AllBusiness.com, market research, focus group, survey, technique; White papers
About The Primary market research Schedule Template For Project Professional: This paper describes the Primary Market Research Schedule template for Project. The objective of this template is to identify and coordinate the activities required for planning and conducting primary market research. The Project Guide in the left pane contains a list of tasks for each activity area and provides instructions...; Tags: Marketing research, Microsoft Corp., market research; White papers
About The Secondary market research Schedule Template For Project Professional: This paper describes the Secondary Market Research Schedule template for Project. The objective of this template is to identify and coordinate the activities required for planning and conducting secondary market research. The Project Guide in the left side pane contains a list of tasks for each activity area and provides...; Tags: Microsoft Corp., market research; White papers
Introduction to market research: Good instincts and intuition certainly play important roles in business. But gut feelings about a person customer needs and preferences aren't enough. If he wants to minimize risk and improve his chances of success, he needs sound, objective data. That's where market research comes in. Market research is the process...; Tags: Marketing research, AllBusiness.com, market research; White papers
Top 10 market research Mistakes: Market research is essential to understanding a person's customers and his competition. Market research can also identify trends that affect sales and profitability. But successful market research takes planning and strategy. In this paper the author explains some of the most common mistakes businesses make in conducting market research and...; Tags: Marketing research, AllBusiness.com, market research, strategy, sales; White papers
How to Do market research in a Small Town: Small town market research is done a little differently than in large cities. Market research is gathering, recording and analyzing information about products or business. Market research can be used to get information about pricing, customer service, delivery, new products and customer behavior and buying habits. If it is done...; Tags: Marketing research, market research, customer service, pricing strategy; White papers
market research Versus Brand Research: Use market research to understand your markets, but brand research to understand the customers. What's the difference? Brand and market research are not mutually exclusive. Sometimes, by simultaneously employing both brand and market research, one can develop a multi-dimensional perspective of the business and the customers. This paper explains the...; Tags: Branding, Marketing research, market research, brand; White papers
market research Methodology: Market research is the process of systematic gathering, recording and analyzing of data about customers, competitors and the market. Market research can help create a business plan, launch a new product or service, fine tune existing products and services, expand into new markets etc. It can be used to determine...; Tags: Marketing research, market research, income, marketing; White papers 2008-01-12
Understanding Brand Energy: Marketers are constantly searching for differentiation. Unless a company has a genuine scientific or technological advantage, preferably one that can be protected by patent, competitors can more often than not match any incremental change in an ever-shortening time-scale. Taking cost out of an operation, maybe through new tools and techniques...; Tags: PRODUCTIVITY, technique, tool; White papers 2007-12-01
Differentiation: Are Product, Brand And Service Still Enough: Ideally, your brand image and identity are the same. Unfortunately, it rarely works out that way-at least not without a lot of time, effort and flexible decision-making. Most small businesses spend the majority of their branding efforts strategizing how they want to be viewed and communicating their vision via advertising...; Tags: Brand, Market Research, Market Research Portal, Branding, Marketing Research, Marketing; White papers 2007-12-01
Positioning: Increasingly it is recognised that managing the brand and managing the business are the same thing. The key to outstanding business performance is attaining a company-wide customer focus that evolves as the customers' needs and tastes evolve, developing a corporate culture that focuses all the delivery and support functions on...; Tags: Branding, corporate culture, positioning, Human Resources, finance, brand, marketing, performance, information technology; White papers 2007-12-01
Managing The Brand For Outstanding Performance: Top level thinking about what business is ultimately about has shifted from profit generation to value creation and value creation for all stakeholders? This paper suggests that advertising research works best when put in the context of a clear framework of understanding of how the brand works in its entirety...; Tags: Advertisement, Brand, Market Research, Performance, Market Research Portal, Branding, Marketing; White papers 2007-12-01
Strategy at Its Best: Does your company's game plan need an update? Our top downloaded strategy articles can help you increase your tactical wisdom. The Seven Deadly Sins of Strategy Source: Strategic Decisions Group What strategic sins is your company making? Are you in danger of...; Tags: Marketing Research, Tools & Techniques, Marketing, Management, BNET Staff, strategy, strategic analysis, SWOT, Michael Porter, Five Forces, competitive analysis, competitive intelligence, market research, SWOT analysis, Porter Five Forces, Top 5; Articles 2007-03-15
Improving Your market research: You can use information found within your organization to research customer needs and assess the likely success of your sales and marketing campaigns. By conducting a thorough analysis of your customers’ business operations, you can compare your plans and their business needs to better judge whether there is a viable...; Tags: Sales strategy, Sales force management, Marketing research, BNET Editorial, market research, sales force, annual reports, supplier, sales, customer service, analysis, knowledge, marketing, benefit; Articles 2007-12-03
Designing Effective Customer Questionnaires: Effective market research depends on a clear, well-defined set of questions. You could spend large sums of money carrying out a research project, but, if you ask the wrong questions or if respondents find your questions difficult to answer, that investment could be wasted. Market research reduces the risk in...; Tags: Marketing research, BNET Editorial, survey, market research, customer satisfaction, brand, marketing, phone; Articles 2007-11-14