Resources

272 Resources for

market research

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Market Research
research conducted to assess the size and nature of a market
Market Research definition on BNET »

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No One's Perfect Dept: How Steve Jobs Missed the Music Revolution
On the heels of Apple's announcement of a $199 iPhone and the company's continuing surge, it's instructive to recall that CEO Steve Jobs isn't always right. Enter the year 2001 into your Apple Time Machine to a period when the company was recording a $195 million loss...
Tags: Sean Silverthorne, Marketing, Marketing Research, Apple Inc., Apple iMac, Market Research, Steve Jobs
Blog posts 2008-06-12
Improving Your Market Research
You can use information found within your organization to research customer needs and assess the likely success of your sales and marketing campaigns. By conducting a thorough analysis of your customers' business operations, you can compare your plans and their business needs to better judge whether there is a viable...
Tags: Market Research, Customer, Business, Information, Sales Strategy, Sales Force Management, Financial Statements, Marketing Research, Financial Accounting, Finance, Competitor, Product, Business Structures, Leadership, Sales, Marketing, Management, BNET Editorial
Articles 2007-12-03
Designing Effective Customer Questionnaires
Effective market research depends on a clear, well-defined set of questions. You could spend large sums of money carrying out a research project, but, if you ask the wrong questions or if respondents find your questions difficult to answer, that investment could be wasted. Market research reduces the risk in...
Tags: Market Research, Laser Printer, Survey, Question, Marketing Research, Industry Experience, Laser, Marketing, BNET Editorial
Articles 2007-11-14
Improving Customer Loyalty
Retaining customer loyalty is vital to the long-term success and profitability of your business. With industry consolidation, increasing competition, and changes in the marketplace, you need to work harder than ever to maintain a strong customer base. Improving customer loyalty is an essential element in customer retention. What You...
Tags: auditing, benefit, BNET Editorial, Business, Channel Management, Community, consulting, Cost Reduction, Customer, Customer Loyalty, customer relationship, customer retention, decision-making, Industry Experience, Information, Internet, Management, market research, Marketing, Marketing Research, Newsletter, performance, Product, Sales, Sales Force Management, Sales Strategy, Service, Strategy, supplier, supply chain, survey, team, Web Site Development
Articles 2007-10-10
Understanding Research and Development Accounting
There's more than one way to account for Research and Development (R&D). A business using the accrual method of accounting will treat R&D costs as expenses. A business contracted to undertake R&D for another company might treat it as an operational cost. If that business retains an element of financial...
Tags: Accounting, accrual, Activity, asset, BNET Editorial, Business Operations, Cost, financial, GAAP, income, knowledge, market research, Operational accounting, operational cost, Partnership, R&D, Research & Development, software, software development
Articles 2007-10-02
Let’s Fix Marketing. For Good.
In business-to-business (B2B) firms, the legendary conflict between sales and marketing stems from a difference of opinion about what marketing should be doing. Most marketing professionals believe that they should primarily be concerned with market research, building brand equity and creating marketing materials. Most sales professionals believe that...
Tags: General, Marketing research, Sales strategy, Branding, Geoffrey James, marketing, sales, B2B, market research
Blog posts 2007-05-09
Estimating Your Potential Customer Base
It's important to find out the potential of your business to generate revenues and profits in a chosen market sector. That's what thorough market research is designed to determine. The better the data you have about your market, the better equipped you'll be to make informed decisions about your business....
Tags: marketing, market research
Articles 2007-05-08
Conducting Market Research
It's important to gather research from customers in order to make the best and most informed decision for your company. This process is called market research. There are many ways you can conduct market research, and each of the various methods has its own benefits and drawbacks.So which is the...
Tags: market research, focus group, customer
Articles 2007-05-01
Strategy at Its Best
Does your company's game plan need an update? Our top downloaded strategy articles can help you increase your tactical wisdom. The Seven Deadly Sins of Strategy Source: Strategic Decisions Group What strategic sins is your company making? Are you in danger of...
Tags: competitive intelligence, market research, SWOT analysis, Porter Five Forces, Top 5, competitive analysis, Five Forces, Michael Porter, SWOT, strategic analysis, Marketing Research, Tools & Techniques, Marketing, Management, BNET Staff, strategy
Articles 2007-03-15
Market Research: Vital Tool to Power Blockbuster Product Launches
CHAPEL HILL, N.C. -- Industry leaders strategically employ market research insights to spot market growth windows and create blockbuster product launches. The most effective market research staffs have the skill sets and competencies needed to fuel product launch and lifecycle growth. This vital link between successful launches and market research...
Tags: Blockbuster Inc., market research, tool
Research articles 2004-09-30
Stuart Sikes Appointed President of Parks Associates, Leading Market Research Firm
DALLAS -- Parks Associates announced today a restructuring of its management team in order to meet the growing need for digital living market research and analysis. To accomplish this objective, the Dallas-based market research firm has promoted Stuart Sikes, formerly VP of Business Development, to President.
Tags: market research, Parks Associates
Research articles 2006-01-12
Marketers Told to Trust Their Instincts.(market research)(Brief article)
By Steve Donohue Boston- While market research may play a key role in promoting products to consumers, gut instinct can be just important, top marketing executives told CTAM Summit attendees here on Wednesday. 'Your gut feeling...
Tags: gut, instinct, market research, Yahoo! Inc.
Research articles 2006-07-24
This Market Research Report on Sprint Nextel Corp Provides a Comprehensive Analysis of Its Strategies Operational and Financial Metrics
DUBLIN, Ireland -- Research and Markets (http://www.researchandmarkets.com/reports/c68061) announces the addition of new IE Market Research "Sprint Nextel Corp.- Competitor Insight 2007" to their offering.
Tags: financial, market research, Sprint Nextel Corp.
Research articles 2007-09-11
Market research data from the U.S.--Part 2.(Directory)
Last month we described where to find valuable and free market research reports from various agencies in the U.S. Department of Commerce. This month's article rounds out this theme by identifying other sources of market data from the Department of Co Last month we described where...
Tags: market research, U.S. Department of Commerce
Research articles 2002-11-01
A double dose of data; Market research.(A big market-research merger)(merger between IMS Health and VNU)
Market research has become big business, as a merger shows Market research has become big business, as a merger shows
Tags: IMS Health Inc., market research, merger
Research articles 2005-07-16
Reportlinker, The Market Research Engine, Indexes 1,200,000 Open Market Reports
LYON, France -- ReportLinker's index reaches 1,200,000 open market research reports, offering a unique opportunity for professionals to search within the most exhaustive collection of market intelligence information.
Tags: market research
Research articles 2007-01-31
ACNielsen Acquires Entertainment Data, Inc.; Preeminent Source Of Motion Picture Box Office Information Joins World's Leading Market Research Firm
STAMFORD, Conn.--BUSINESS WIRE--Dec. 18, 1997--In a move to further expand its global market research services into new industries, ACNielsen Corporation (NYSE: ART) today announced that it has acquired Entertainment Data, Inc. EDI, the preeminent source of box office information for the motion picture industry.
Tags: ACNielsen, entertainment, market research, Microsoft Office
Research articles 1997-12-18
Independent Market Research Company Deems Unisys 'Strong Performer' in Managed Security Services
BLUE BELL, Pa. -- Forrester Research, Inc., an independent technology and market research company, named Unisys Corp. (NYSE:UIS) a "strong performer" in its October 2007 report The Forrester Wave[TM]: Managed Security Services, Q4 2007.
Tags: managed security, managed security service, market research, Unisys Corp.
Research articles 2007-10-29
The NPD Group Acquires STS Market Research; NPD Will Now Offer Longitudinal Tracking Through AccuPanel
PORT WASHINGTON, N.Y. -- The NPD Group, a global provider of consumer and retail information and insights, has acquired STS Market Research, a Cambridge-based market research company serving the fashion industry. As part of the acquisition, NPD has also acquired the STS longitudinal research panel, AccuPanelSM. The transaction was completed...
Tags: market research, NPD Group Inc.
Research articles 2005-07-05
Packaging & Brand Experts From McDonald's, Kimberly-Clark, Motorola and Kraft to Share Perspectives at Market Research and Development for Package Design Event
Top packaging designers, researchers and marketers will come together at the 7th annual Market Research & Development for Package Design conference, September 21 - 23, 2005 at the W Chicago City Center. In addition to the ideas shared by a multitude of corporate practitioners, attendees will have the opportunity...
Tags: brand, Kimberly-Clark Corp., market research, McDonald's Corp., Motorola Inc.
Research articles 2005-08-26
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