<?xml version="1.0" encoding="iso-8859-1" ?>
<rss version="2.0" xmlns:s="http://resources.bnet.com/">
<channel>
	<title><![CDATA[market segmentation Resources | BNET]]></title>
	<link><![CDATA[http://resources.bnet.com/topic/market+segmentation.html]]></link>
	<description><![CDATA[White papers, case studies, business articles, and blog posts relating to market segmentation]]></description>
	<s:counts start="0" returned="9" found="9" />
	<language>en-us</language>
	<item>
		<title><![CDATA[Business Strategy: Marketing Segmentation]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=378173]]></link>
		<description><![CDATA[Every company or small / home business exists for the purpose of providing their product or service to the market place. With this point in mind it is sometimes baffling not to mention amazing that a great deal of businesses do not spend time on market segmentation (or niche marketing...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Mon, 09 Jun 2008 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/market+segmentation.html"><![CDATA[Market Segmentation]]></category>
		<category domain="http://resources.bnet.com/topic/business+strategy.html"><![CDATA[Business Strategy]]></category>
		<category domain="http://resources.bnet.com/topic/discoveryarticles.com.html"><![CDATA[DiscoveryArticles.com]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+research.html"><![CDATA[Marketing Research]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
	</item>
	<item>
		<title><![CDATA[Rediscovering Market Segmentation]]></title>
		<link><![CDATA[http://www.bnet.com/2439-13237_23-200231.html]]></link>
		<description><![CDATA[              Fifty-nine percent of recently surveyed companies executed a major market-segmentation initiative in the previous two years. Yet only 14% derived real value from the exercise. What's wrong with market segmentation?  Segmentation typically focuses on consumer...]]></description>
		<s:doctype><![CDATA[Articles]]></s:doctype>
		<pubDate>Tue, 06 May 2008 17:31:44 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/marketing+research.html"><![CDATA[Marketing Research]]></category>
		<category domain="http://resources.bnet.com/topic/branding.html"><![CDATA[Branding]]></category>
		<category domain="http://resources.bnet.com/topic/customer.html"><![CDATA[Customer]]></category>
		<category domain="http://resources.bnet.com/topic/segment.html"><![CDATA[Segment]]></category>
		<category domain="http://resources.bnet.com/topic/brand.html"><![CDATA[Brand]]></category>
		<category domain="http://resources.bnet.com/topic/market-segmentation.html"><![CDATA[Market-segmentation]]></category>
		<category domain="http://resources.bnet.com/topic/segmentation.html"><![CDATA[Segmentation]]></category>
		<category domain="http://resources.bnet.com/topic/consumer.html"><![CDATA[Consumer]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/harvard+business+review.html"><![CDATA[Harvard Business Review]]></category>
		<category domain="http://resources.bnet.com/topic/in+brief.html"><![CDATA[In Brief]]></category>
		<category domain="http://resources.bnet.com/topic/daniel+yankelovich.html"><![CDATA[Daniel Yankelovich]]></category>
		<category domain="http://resources.bnet.com/topic/david+meer.html"><![CDATA[David Meer]]></category>
		<category domain="http://resources.bnet.com/topic/strategy.html"><![CDATA[Strategy]]></category>
		<category domain="http://resources.bnet.com/topic/market+segmentation.html"><![CDATA[Market Segmentation]]></category>
	</item>
	<item>
		<title><![CDATA[Business Strategy : Marketing Segmentation]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=375843]]></link>
		<description><![CDATA[Every company or small / home business exists for the purpose of providing their product or service to the market place. With this point in mind it is sometimes baffling not to mention amazing that a great deal of businesses do not spend time on market segmentation (or niche marketing...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Tue, 01 Jan 2008 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/market+segmentation.html"><![CDATA[Market Segmentation]]></category>
		<category domain="http://resources.bnet.com/topic/business+strategy.html"><![CDATA[Business Strategy]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+research.html"><![CDATA[Marketing Research]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
	</item>
	<item>
		<title><![CDATA[Modern Marketing Jobs Stress Mind Over Matter]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=380754]]></link>
		<description><![CDATA[Any proper marketing job will quickly teach you the value of knowing your consumer's mind. You'll begin by understanding market segmentation, and proper market segmentation begins with a psychographic analysis of the market. You probably know that lifestyle, the major psychographic category, keeps changing its pattern consistently with time. This...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Tue, 20 Nov 2007 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/market+segmentation.html"><![CDATA[Market Segmentation]]></category>
		<category domain="http://resources.bnet.com/topic/employmentcrossing.html"><![CDATA[EmploymentCrossing]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+research.html"><![CDATA[Marketing Research]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
	</item>
	<item>
		<title><![CDATA[Market Segmentation]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=61414]]></link>
		<description><![CDATA[Market segmentation describes the division of a market into homogeneous groups which will respond differently to promotions, communications, advertising and other marketing mix variables. Each group, or "segment," can be targeted by a different marketing mix because the segments are created to minimize inherent differences between respondents within each segment...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Wed, 01 Jan 2003 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/market-segmentation.html"><![CDATA[Market-segmentation]]></category>
		<category domain="http://resources.bnet.com/topic/segment.html"><![CDATA[Segment]]></category>
		<category domain="http://resources.bnet.com/topic/market+segmentation.html"><![CDATA[Market Segmentation]]></category>
		<category domain="http://resources.bnet.com/topic/dss+research.html"><![CDATA[DSS Research]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+research.html"><![CDATA[Marketing Research]]></category>
		<category domain="http://resources.bnet.com/topic/tools+%2526+techniques.html"><![CDATA[Tools & Techniques]]></category>
		<category domain="http://resources.bnet.com/topic/databases.html"><![CDATA[Databases]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/management.html"><![CDATA[Management]]></category>
		<category domain="http://resources.bnet.com/topic/enterprise+software.html"><![CDATA[Enterprise Software]]></category>
		<category domain="http://resources.bnet.com/topic/software.html"><![CDATA[Software]]></category>
		<category domain="http://resources.bnet.com/topic/data+management.html"><![CDATA[Data Management]]></category>
	</item>
	<item>
		<title><![CDATA[Segmentation, Target Marketing, And Positioning]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=79922]]></link>
		<description><![CDATA[Apart from defining the market segmentation process, explaining the benefits of market segmentation, bases of segmentation, measures of segment attractiveness, this white paper professes three alternative market coverage strategies—Undifferentiated, Differentiated and Niche. Described here are also the trends in segmentation and target marketing, positioning and perceptual mapping.   ...]]></description>
		<s:doctype><![CDATA[Presentations]]></s:doctype>
		<pubDate>Wed, 01 Jan 2003 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/segmentation.html"><![CDATA[Segmentation]]></category>
		<category domain="http://resources.bnet.com/topic/market+segmentation.html"><![CDATA[Market Segmentation]]></category>
		<category domain="http://resources.bnet.com/topic/positioning.html"><![CDATA[Positioning]]></category>
		<category domain="http://resources.bnet.com/topic/university+of+nevada.html"><![CDATA[University Of Nevada]]></category>
		<category domain="http://resources.bnet.com/topic/branding.html"><![CDATA[Branding]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+research.html"><![CDATA[Marketing Research]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
	</item>
	<item>
		<title><![CDATA[The New Market Segmentation]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=100873]]></link>
		<description><![CDATA[From the executive summary: ‘Today's consumer refuses almost completely to abide by segments that create homogeneous groups making market segmentation in the traditional way practically impossible. One central insight for the re-designing of market segmentation is the eclectic consumer, who will not miss anything, connects to different, even contradictory, motivations...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Wed, 01 Jan 2003 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/market-segmentation.html"><![CDATA[Market-segmentation]]></category>
		<category domain="http://resources.bnet.com/topic/market+segmentation.html"><![CDATA[Market Segmentation]]></category>
		<category domain="http://resources.bnet.com/topic/interbrand.html"><![CDATA[Interbrand]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+research.html"><![CDATA[Marketing Research]]></category>
		<category domain="http://resources.bnet.com/topic/leadership.html"><![CDATA[Leadership]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/management.html"><![CDATA[Management]]></category>
	</item>
	<item>
		<title><![CDATA[Market Segmentation: Objectives, Segmentation Bases and Methods]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=57362]]></link>
		<description><![CDATA[Consumer diversity is increasing rapidly and firms have long sought to differentiate their products relative to competitors. This is where market segmentation comes in. Long gone are the homogeneous markets that Henry Ford conquered with his mass production of one model of car mass customisation is the new objective. While...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Wed, 01 Aug 2001 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/market-segmentation.html"><![CDATA[Market-segmentation]]></category>
		<category domain="http://resources.bnet.com/topic/market+segmentation.html"><![CDATA[Market Segmentation]]></category>
		<category domain="http://resources.bnet.com/topic/foreseechange.html"><![CDATA[Foreseechange]]></category>
		<category domain="http://resources.bnet.com/topic/consumer+diversity.html"><![CDATA[Consumer Diversity]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+research.html"><![CDATA[Marketing Research]]></category>
		<category domain="http://resources.bnet.com/topic/sales+strategy.html"><![CDATA[Sales Strategy]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/sales.html"><![CDATA[Sales]]></category>
	</item>
	<item>
		<title><![CDATA[Advances in Market Segmentation]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=63121]]></link>
		<description><![CDATA[For most business firms, locating and effectively targeting unique market segments is both a reality and a necessity in today's competitive market place. Creative market segmentation strategies usually afford the business organization a strategic advantage over their competition and provide marketing efficiencies that greatly improve customer retention and profitability. If...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Sun, 01 Apr 2001 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/market-segmentation.html"><![CDATA[Market-segmentation]]></category>
		<category domain="http://resources.bnet.com/topic/market+segmentation.html"><![CDATA[Market Segmentation]]></category>
		<category domain="http://resources.bnet.com/topic/vision.html"><![CDATA[Vision]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+research.html"><![CDATA[Marketing Research]]></category>
		<category domain="http://resources.bnet.com/topic/strategy.html"><![CDATA[Strategy]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/management.html"><![CDATA[Management]]></category>
	</item>
</channel>
</rss>
