BNET Industries

Market Strategies Inc.

is in the Business Services Industry

Last Fiscal Year Sales:$40.0M
  • Private
  • US
Dow Jones Description

Market Strategies International was founded in 1989 by six market research professionals. Since then, the company has grown to more than 325 senior consultants, researchers, statisticians and project managers, as well as 1300 part-time team members. Market Strategies International is a full-service market research and consulting firm with extensive experience in the communications, energy, financial services, healthcare, and technology sectors. Our staff is comprised of consultants, researchers, statisticians, and project managers that specialize in the areas of customer satisfaction and loyalty, market opportunity assessment, market segmentation, message and communications testing, usability evaluation, and brand assessment and management. Founded in 1989, Market Strategies is the 17th largest research firm in the U.S. according to "Honomichl Top 50," published in the June 2008 issue of Marketing News.

Dr. Morrison Is Market Strategies' Chairman and Chief Executive Officer
Andrew J. Morrison
Number of Employees 200
Contact Information

20255 Victor Pkwy Ste 400

Livonia, Michigan 48152

www.marketstrat...

(734) 542-7600

NAICS Code Administrative Management and General Management Consulting Services: 541611

News & Analysis

market strategies inc. - All News and Analysis

Decision Makers

Name (plus bio) Position
Jan Brown President
Jack Berg CFO
Janice A. Brown President
Phil Giroux Chief Financial Officer of Market Strategies International
Reginald Baker Dr. Baker Is Msi's Chief Operating Officer
Carol Hurwitz Senior Vice President
Christopher Montaglione Senior Vice President
George Wilkerson Senior Vice President of Market Strategies International's Communications Research Division
Gregg Peterson Senior Vice President of Operations
Joseph K. Garrett Senior Vice President
Ken Athaide Senior Vice President
Larry Levin Senior Vice President
Leona Foster Senior Vice President
Mark Willard Senior Vice President and Head of Market Strategies International's Financial Services Division
Pamela S McGill Senior Vice President of Client Partnerships
Paul Donagher Senior Vice President of Client Partnerships
Peter E. Carlin Senior Vice President
Rob Stone Senior Vice President
Shannon McGuire Senior Vice President
Theo Downes-Le Guin Senior Vice President
Anthony DiPonio Vice President of Information Systems
Chet Bowie Vice President
Cindy Dederick Vice President, Market Strategies Information Technology
David Paull Vice President
Dawn Palace Vice President
Eric Smuda Vice President
Fran Maas Vice President With the Healthcare Division of Market Strategies International
Jack Fyock Dr. Fyock Is Vice President
Jack Lloyd Vice President
Jean Malarkey Vice President In the Technology Research and Consulting Division of Market Strategies International
Joe Romero Vice President
John E. Thomas Vice President of Market Strategies' Healthcare Division
Katherine L. Palmer Vice President
Lee Slutz Vice President
Manoj Alipuria Vice President of Client Partnerships
Margee Kaczmarek Vice President of Human Resources
Mark Camack Vice President
Mark Prodger Vice President
Raymond Reno Vice President
Robert Rayner Vice President
Robin Hembree Vice President
Sherrie B. Austin Vice President
Susan McIntyre Vice President of Msi's Healthcare Division
Andrew Cober Research Director
Patrick Clark Research Director
Sue Mason Office Manager
Aaron Turner
Andrea Tuer
Christine Diani
Julie Young
Kenneth Chung
Thomas Devaney

Board of Directors

Name (plus bio) Position
Andrew J. Morrison Dr. Morrison Is Market Strategies' Chairman and Chief Executive Officer
Karen Flake Vice Chair

Organization Position Status
Market Strategies Inc. Dr. Morrison Is Market Strategies' Chairman and Chief Executive Officer Current
Market Strategies Inc. Founder Current
University of Michigan Doctorate In Mass Communications Research Former
University of Michigan Bachelor's Former

Organization Position Status
Market Strategies Inc. President Current
Michigan State University Bachelor's Degree Former

Organization Position Status
Market Strategies Inc. CFO Current
Market Strategies Inc. Finance Executive Former
Michigan State University Master's Degree Former
Western Michigan University Bachelor's Degree Former

Ms. Brown serves as President of MSI and is one of its founders. Her specialty is in understanding the impact of the restructuring of the healthcare industry and changing policy on consumers, patients, physicians and other healthcare professionals. Ms. Brown uses this insight to help organizations succeed in the new industry structure. Her research focus includes brand management, product development, satisfaction and loyalty, clinical quality, communications development and testing and business strategy. Prior to her current role, Ms. Brown was MSI's chief operating officer, responsible for managing the Research Operations Center, corporate groups and large multiphase projects. She has more than 20 years of diverse management experience with Market Strategies, Market Opinion Research and Bechtel Corporation. Ms. Brown is a member of the MSI Management Committee and its Board of Directors and is active in several industry groups. She received her bachelor's degree from Michigan State University and completed the Executive Management Training Program at Stanford University.

Organization Position Status
Market Strategies Inc. President Current
Michigan State University Bachelor's Degree Former

Organization Position Status
Market Strategies Inc. Chief Financial Officer of Market Strategies International Current
University of Michigan-Ann Arbor Bachelor's Degree Former

Organization Position Status
Market Strategies Inc. Dr. Baker Is Msi's Chief Operating Officer Current
University of Pittsburgh Doctorate In History Former

Organization Position Status
Market Strategies Inc. Senior Vice President Current
Market Strategies Inc. Vice President Former
University of Michigan Master's Degree In Public Health Former

Mr. Montaglione is Senior Vice President of Market Strategies and head of the Energy division. Chris is responsible for overseeing teams that work directly with energy clients in a variety of traditional and emerging sectors, including regulated utilities (electric, gas, water), petroleum, distributed energy, energy conservation, renewable/green power, and government/regulatory/public policy issues. Also within the Energy division is MSI's usability practice which specializes in conducting studies of household and business customers' satisfaction with transactions that occur via self-serve company websites, interactive telephone voice response systems (IVRs), and speech recognition systems. With over 20 years experience, Chris Montaglione has led domestic and multi-national research and consulting engagements for Fortune 500 clients in several industries, including energy, healthcare and pharmaceuticals, financial services, mass media, transportation, information services and telecommunications. Throughout his career, Mr. Montaglione has helped clients address a full range of strategic business issues via practical and actionable advice. Chris is well versed in state-of-the-art quantitative research techniques and is a skilled moderator with expertise in C-suite executive interviewing as well as consumer and professional group moderation. His specialties include customer and employee satisfaction, retention, and loyalty measurement, competitive market assessments, market segmentation, corporate branding, and new product/service development, but most importantly, strategic planning with executive management. For the past seven years, Chris has managed a team within MSI that has been responsible for executing all research associated with the American Customer Satisfaction Index (ACSI), which is conducted on behalf of the National Quality Research Center (NQRC) at the University of Michigan Stephen M. Ross School of Business. He has been instrumental in expanding the quarterly ACSI Private Sector study which measures consumers' satisfaction with approximately 200 U.S. companies in over 40 industry sectors, as well as the conceptualization and implementation of the quarterly ACSI Energy Utility Index which tracks satisfaction with the 30 largest electric and/or gas utility companies within the United States. Mr. Montaglione earned bachelor degrees in psychology and sociology from the State University of New York College at Geneseo, graduating summa cum laude, and completed all coursework and qualifying exams toward a doctorate in psychology from Syracuse University. Chris has published research projects sponsored by the American Management Association, National Institute of Health, and National Institute on Aging.

Organization Position Status
Market Strategies Inc. Senior Vice President Current

Organization Position Status
Flake-Wilkerson Market Insights, LLC President Current
Market Strategies Inc. Senior Vice President of Market Strategies International's Communications Research Division Current
Arkansas Business.Com Former
SBC Communications, Inc. Former
University of Central Arkansas Bachelor's Degree In Business Administration Former

Gregg Peterson is the senior vice president of operations at Market Strategies. Gregg is responsible for all Research Operations and Integrated Research Centers providing strategic and tactical leadership as well as financial oversight. He also plays a key role in furthering the integration of new assets as they come on board as a result of mergers and acquisition activities supported by the VSS-MSI financial partnership. Previously, Gregg was an executive vice president at Ugam Solutions, a leading provider of outsourced operations and analytics services to the marketing research industry based in India, where he focused his time on strategy, international expansion, new business development and account management. Prior to joining Ugam, Gregg spent 6 years as the executive vice president for North American Operations at marketing research agency Millward Brown. During his career Gregg has helped shape corporate strategy and successfully led the development and implementation of technology solutions as well as significant process improvements and organizational change initiatives for companies involved in the market research industry. Gregg has completed graduate study courses in the School of Social Service Administration at the University of Chicago and holds a B.A. in both Business Administration and Sociology from Augustana College.

Organization Position Status
Market Strategies Inc. Senior Vice President of Operations Current
Ugam Solutions Executive Vice President Former
Millward Brown Inc. Executive Vice President Former
Augustana College Bachelor's Degrees In Business Administration and Sociology Former

Organization Position Status
Market Strategies Inc. Senior Vice President Current
Acnielsen Corporation Chief Statistical Officer Former
Acnielsen Corporation Vice President Former
Miami University Master's Degree In Mathematical Statistics Former
Miami University Bachelor's Degree In Mathematics Former

Ken Athaide is a senior vice president in the Technology research and consulting division of Market Strategies International. Ken leads the company's IT tracking practice, focusing on branding and advertising, customer satisfaction and product deployment studies for global technology clients. Ken rejoined Market Strategies in November 2007, having spent the previous five years at TNS where he led the Information Technology segment within TNS NA's Technology Sector. During his time at TNS, he also served at various times as global account director for two global technology and CPG clients and built a QSR restaurant practice. He joined TNS in 2002, when the company acquired Elrick & Lavidge, where Athaide was the managing director of the Atlanta office. He also spent one year at Thinkologies, an Atlanta-based tech startup Ken has invested nearly all of his 25-year career to providing strategic market research to clients, with the last 15 years focused in the converging areas of technology, media and telecommunications. During his first term at Market Strategies, Ken managed the Media and Telecommunications practice for the company from 1992 2000. Prior to that, he led his own research firm and worked in strategy and marketing in Citibank's credit card group. Ken holds a B.S. degree in economics from The Wharton School of the University of Pennsylvania.

Organization Position Status
Market Strategies Inc. Senior Vice President Current
Wharton Graduate School of the University of Pennsylvania B.S. Degree In Economics Former

Organization Position Status
Market Strategies Inc. Senior Vice President Current

Organization Position Status
Market Strategies Inc. Senior Vice President Current
Market Strategies Inc. Principal Former
University of Michigan MBA In Marketing Former
Kalamazoo College Bachelor's Degree In Economics Former

Organization Position Status
Market Strategies Inc. Senior Vice President and Head of Market Strategies International's Financial Services Division Current
Research International Executive Vice President Former
Citicorp Consultant Former
Hofstra University Undergraduate Degree In Psychology Former

Organization Position Status
Market Strategies Inc. Senior Vice President of Client Partnerships Current
Flake-Wilkerson Market Insights, LLC Senior Vice President, Client Partnerships Current
University of Arkansas at Fayetteville Bachelor's Degree In Marketing Former

Organization Position Status
Market Strategies Inc. Senior Vice President of Client Partnerships Current
Research International Current

Organization Position Status
Market Strategies Inc. Senior Vice President Current
Wharton Graduate School of the University of Pennsylvania MBA Former
State University of New York at Cortland Bachelor's Degree In Economics Former

Organization Position Status
Market Strategies Inc. Senior Vice President Current
Doxus LLC Co-Founder Former
Columbia University Ph.D. Former

Organization Position Status
Flake-Wilkerson Market Insights, LLC Executive Vice President, Client Partnerships Current
Market Strategies Inc. Senior Vice President Current
Discovery Group LLC Foodservice and Food Retail Marketing Consultant Former
University of Illinois B.S. In Consumer Economics Former

Organization Position Status
Market Strategies Inc. Senior Vice President Current
Doxus LLC Co-Founder Former
Doxus LLC Doxus Principal Former
University of Michigan Master's In Applied Social Research Former

Organization Position Status
Market Strategies Inc. Vice President of Information Systems Current
Eastern Michigan University MBA Former
Eastern Michigan University Bachelor's Degree In Computer Systems Former

Organization Position Status
Market Strategies Inc. Vice President Current
The George Washington University Master's Former
The Pennsylvania State University Bachelor's Degree In Statistics Former

Organization Position Status
Market Strategies Inc. Vice President, Market Strategies Information Technology Current

Organization Position Status
Market Strategies Inc. Vice President Current
Dictaphone Healthcare Solutions Regional Director of Sales and Business Development Former
Temple University B.S. In Marketing Former

Dawn Palace is a vice president in the Solutions group at Market Strategies International, with responsibility for research and development and the management of Market Strategies' solutions portfolio. She also assists the Marketing Sciences division in providing clients with consultative services related to the design, execution, and implementation of complex solutions. Dawn is highly skilled at developing innovative solutions to maximize the value of applied research, including investigations of customer and employee satisfaction and loyalty; market opportunity assessment; communications and messaging; and brand development and maintenance. Her areas of statistical expertise include conjoint and discrete choice modeling, structural equations modeling, segmentation methodologies, psychometrics, and integrative research methods. Prior to her Solutions role, Dawn served as a vice president and senior marketing scientist in the Marketing Sciences Group. Before joining Market Strategies in 1999, Dawn was an independent contractor, providing statistical and consulting services primarily in the areas of organizational behavior and union-management relations. She has extensive knowledge and experience in developing strategic models to address employee loyalty, work-family conflict, labor negotiations and elections, and related issues. Dawn holds both doctorate and master's degrees in industrial/organizational psychology and psychological measurement from Wayne State University (WSU). Her bachelor's degree is from the University of Michigan. Dawn is currently an adjunct professor at Wayne State University, and is an active member of the American Psychological Association.

Organization Position Status
Market Strategies Inc. Vice President Current
Wayne State University Adjunct Professor Current
Wayne State University Doctorate Former
University of Michigan Doctorate Former
Wayne State University Master's Degrees Former
University of Michigan Bachelor's Degree Former

Organization Position Status
Market Strategies Inc. Vice President Current

Organization Position Status
Market Strategies Inc. Vice President With the Healthcare Division of Market Strategies International Current
University of Wisconsin-Stevens Point Undergraduate Degree Former

Organization Position Status
Market Strategies Inc. Dr. Fyock Is Vice President Current
University of Maryland at College Park Doctorate Degrees In Social Psychology Former
University of Maryland at College Park Master's Former
Randolph-Macon College Bachelor's Degree Former

Organization Position Status
Market Strategies Inc. Vice President Current
Yale School of Management MBA Former
York University Master's Degree In Political Science Former
Michigan State University Bachelor's Degree In Political Science Former

Organization Position Status
Market Strategies Inc. Vice President In the Technology Research and Consulting Division of Market Strategies International Current
Georgetown University MBA Former
Pomona College Bachelor of Arts In Comparative Religion Former

Organization Position Status
Market Strategies Inc. Vice President Current
Temple University Ph.D. In Sociology Former

Mr. Thomas is Vice President of Market Strategies' Healthcare division where he leads a team of research professionals in designing, implementing and delivering custom and syndicated market research solutions and consulting services. Within the Healthcare division, John manages the development of large-scale marketing research programs for major healthcare providers. Key to John's research and consulting portfolio are the strategic areas of retail medicine, product and service development, customer segmentation, communications research, voice of the customer analysis, loyalty modeling and healthcare branding strategies. Mr. Thomas is a recognized thought leader in the areas of retail medicine and health ownership. He has been heavily cited in numerous publications and is a sought after speaker on these topics. John is a continuing guest lecturer at the Harvard School of Public Health. He holds undergraduate and graduate degrees in Psychology from the University of Michigan and Wayne State University.

Organization Position Status
Market Strategies Inc. Vice President of Market Strategies' Healthcare Division Current
Clear Seas Research Executive Director Current
Harvard School of Public Health Continuing Guest Lecturer Current
Wayne State University Degrees In Psychology Former
University of Michigan Degrees In Psychology Former

Organization Position Status
Market Strategies Inc. Vice President Current
Market Strategies Inc. Manager Former

Organization Position Status
Market Strategies Inc. Vice President Current
Market Strategies Inc. Senior Marketing Scientist Current
Modeling, LLC Vice President Former
Database Marketing Vice President Former
Database Marketing Manager Former
Modeling, LLC Manager Former
Booz Allen Hamilton, Inc. Former
Systems Engineering Masters' Degrees In Applied Mathematics Former
The Johns Hopkins University Masters' Degrees In Applied Mathematics Former
Virginia Polytechnic Institute and State University Bachelor's Degree In Psychology Former

Manoj Alipuria is a vice president of Client Partnerships at Market Strategies International, having recently joined Market Strategies through its merger with Flake-Wilkerson. Manoj's areas of expertise include customer satisfaction and loyalty, market segmentation, choice modeling and branding. He brings over eight years of market research and consulting experience in a broad range of industries, having designed and executed research programs for major companies in computer manufacturing, telecommunications, legal research, measurement and industrial supply. Responsible for developing deep relationships, Manoj works with clients to devise effective research programs using the most task-appropriate research methods so as to provide strategic and tactical insights in support of increased business performance. He works within Market Strategies to deliver research that helps our clients to build, measure and maintain strong businesses and brands. Manoj obtained his B.A. in psychology from UCLA.

Organization Position Status
Market Strategies Inc. Vice President of Client Partnerships Current
Flake-Wilkerson Market Insights, LLC Vice President, Client Partnerships Current
University of California, Los Angeles B.A. In Psychology Former

Organization Position Status
Market Strategies Inc. Vice President of Human Resources Current
Michigan State University Master's Degree In Labor Former
Michigan State University Bachelor's Degree In Communications Arts Former

Organization Position Status
Market Strategies Inc. Vice President Current
Elias Sports Bureau Professional Sports Statistician Former

Organization Position Status
Market Strategies Inc. Vice President Current

Organization Position Status
Market Strategies Inc. Vice President Current
Market Strategies Inc. Senior Marketing Scientist Current
Adrian College Doctorate Former
Arizona State University Doctorate Former
Arizona State University Master's Degree In Social Psychology Former
Adrian College Bachelor's Degree In Psychology Former

Organization Position Status
Market Strategies Inc. Vice President Current
American Statistical Association Board of Directors Current
American Statistical Association Member Current
The Ohio State University Business Statistics Professor Former
University of Utah M.B.A. Former
University of New Hampshire B.S. In Mathematics Former

Organization Position Status
Market Strategies Inc. Vice President Current

Organization Position Status
Market Strategies Inc. Vice President Current

Ms. McIntyre is a vice president of MSI's Healthcare division with 18 years of market research experience in the healthcare industry. Susan is known for her comprehensive understanding of the issues facing health insurers, hospitals and health systems as well as innovative research design and insightful analysis. Ms. McIntyre joined MSI in 1999 and is responsible for designing and directing strategic market research projects and delivering actionable reports and executive presentations. Susan's specialties include new product and service development, brand and communications development and tracking, customer satisfaction and loyalty measurement and customer web and telephone inquiry satisfaction. Prior to joining MSI, Ms. McIntyre served as corporate research manager for Regence, a leading health insurer in the Pacific Northwest, where she was responsible for customer satisfaction and loyalty, brand positioning, customer segmentation, product development and communications research as well as secondary research, competitive intelligence and forecasting. Ms. McIntyre earned an MBA from Seattle University and a bachelor's degree in business and marketing from Seattle Pacific University.

Organization Position Status
Market Strategies Inc. Vice President of Msi's Healthcare Division Current
Seattle University MBA Former
Seattle Pacific University Bachelor's Degree In Business Former

Mr. Cober is Research Director with the Energy division of Market Strategies. He has supervised the development, implementation and analysis of over 200 strategic communications research initiatives. He has designed research efforts for political campaigns, public interest groups, business associations and corporate clients at the local, national and international levels. Andrew's energy clients include petroleum and utility clients from across the United States. Additionally he has worked with a wide array of energy associations, including the American Petroleum Institute, The American Gas Association, The Propane Council, and The Interstate Natural Gas Association of America. Prior to joining Market Strategies in 2005 Andrew served as Research Director for Harris Interactive's Government and Industry Associations team, focusing primarily on the energy industry. During that time he served as the lead researcher for the American Petroleum Institute's RP 1162 Pilot Study. This study, encompassing 11 natural gas transmission companies, served to provide early guidance for API in the development of a nationwide pipeline safety communications evaluation program. Andrew received his bachelor's degree in Political Science and Sociology at Miami University in Oxford, Ohio, and was awarded the Outstanding Graduating Senior in Sociology honor. He completed two years of graduate study in sociology at the University of Virginia, where he worked in the Center for Survey Research.

Organization Position Status
Market Strategies Inc. Research Director Current
Miami University Bachelor's Degree In Political Science and Sociology Former

Organization Position Status
Excel Association Management, Inc. President Current
Market Strategies Inc. Research Director Current
Storability, Inc. Current
Association Management, Inc. Vice President Former
Excel Association Management, Inc. Executive Director Former
Excel Association Management, Inc. Founder Former
StorageTek Former
University of Michigan MBA In Marketing Former
University of Michigan B.A. in Pre-Med, Psychology Former
The University of New Mexico Bachelor of University Studies Degree Former
The University of New Mexico Business Administration in Marketing Former

Organization Position Status
Market Strategies Inc. Office Manager Current

Organization Position Status
Market Strategies Inc. Current
University of Detroit Mercy School of Law MBA Former
Michigan Technological University B.S. Degree In Business Administration Former

Organization Position Status
Market Strategies Inc. Current
Central Michigan University Master's Degree In Marketing Former
The University of Georgia Master's Degree In Marketing Research Former
Central Michigan University Bachelors Degree In Business Administration Former

Organization Position Status
Market Strategies Inc. Current
St. Lawrence University MBA In Marketing Former
St. Lawrence University Bachelor's Degree In Economics Former

Organization Position Status
Market Strategies Inc. Current
Mathematica Policy Research Inc. Researcher Former
Emory University Master's Degree In Psychology Former
University of Virginia Bachelor's Degree Former

Mr. Chung is a Study Director within MSI's Healthcare division. Mr. Chung manages the research phases of quantitative projects and is actively involved in proposal development, questionnaire writing, field management, data analysis, and report writing. Mr. Chung holds a master's degree in social work and a bachelors degree in psychology from the University of Michigan. Prior to joining MSI in 2007, he held management positions with the Institute for Social Research at the University of Michigan and a healthcare research firm conducting large-scale satisfaction studies. Mr. Chung is also experienced in the health plan arena with former positions in the disease management and quality improvement departments for M-CARE, the University of Michigan's former health plan.

Organization Position Status
Market Strategies Inc. Current
Institute for Social Research Former
University of Michigan Master's Degree In Social Work Former
University of Michigan Bachelors Degree In Psychology Former

Organization Position Status
The Forum for Youth Investment Current
Market Strategies Inc. Current
University of Chicago Bachelor's Degree In Area Studies Former

Organization Position Status
Flake-Wilkerson Market Insights, LLC Chair and Chief Executive Officer Current
Market Strategies Inc. Vice Chair Current
Leadership America Member Current
Flake-Wilkerson Market Insights, LLC Owner Former
Flake-Wilkerson Market Insights, LLC Project Manager Former
Flake-Wilkerson Market Insights, LLC Senior Consultant Former
The Centers for Youth and Families Chair Former
The University of Texas at Arlington Masters of Marketing Research Program Former
University of Texas at Arlington Masters of Marketing Research Program Former
University of Arkansas at Little Rock Master's Degree In Interpersonal and Organization Communications Former
University of Illinois Bachelor's Degree Former
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