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- Overview Of Strategic Market Study
- Customers have different needs and therefore respond differently to price, product, promotion, or channel. While segmenting one needs to understand the customer mindset, bring out the commonalties in product features and mix other marketing elements. Similarly, while structuring it is imperative to differentiate activities that compete against what and to...
- Presentations 2003-01-01
- Ultrasonic Flowmeters: The Fastest Growing Market
- The ultrasonic flowmeter market will experience strong growth over the next several years. Revenues from ultrasonic flowmeters are projected to increase at an average annual rate of 15.3 percent over the next five years, making ultrasonic the fastest-growing flowmeter. This includes Transit-Time, Doppler and hybrid ultrasonic meters. All of this...
- White papers 2001-11-01
- Houston Real Estate Market Study Fundamentals
- Houston market studies provide insight into the current and future level of rental rates, occupancy, absorption, construction and demolition within a defined market or submarket. Market studies are performed to evaluate real estate market conditions with regard to an existing or proposed property. The focus of a market study details...
- White papers 2007-12-01
- Feasibility Studies
- Feasibility studies are a combination of a market study and financial analysis used to determine if it is financially feasible to develop a proposed property. A market study reviews existing and prospective market conditions regarding factors such as rental rates, occupancy rates and absorption. The analysis utilized to determine whether...
- White papers 2007-12-01
- Austin Real Estate Market Study Fundamentals
- Austin market studies provide insight into the current and future level of rental rates, occupancy, absorption, construction and demolition within a defined market or submarket. Market studies are performed to evaluate real estate market conditions with regard to an existing or proposed property. The focus of a market study details...
- White papers 2007-12-01
- Houston Feasibility Studies
- Houston Feasibility studies are a combination of a market study and financial analysis used to determine if it is financially feasible to develop a proposed property. A market study reviews existing and prospective market conditions regarding factors such as rental rates, occupancy rates and absorption. The analysis utilized to determine...
- White papers 2008-01-01
- Product introduction - market study
- The European firm had success with a safety product in the European market and wanted to find out if it could be successful in the U. S. Markinetics was asked to research the market to provide an estimate of the total market potential, review competitive offerings and forecast potential sales....
- Case studies 2001-01-01
Additional Resources
- Marketing Research
- From the executive summary: ‘It is impossible to sell products or services that customers do not want. Learning what customers want, and how to present it attractively, drives the need for marketing research. Small business has an edge over larger concerns in this regard. Large businesses must hire experts to...
- White papers 2003-01-01
- Invoke Solutions Honored at 25th Annual AMA Marketing Research Conference; Use of Dynamic Survey Platform Qualifies as Finalist for EXPLOR Innovation Award
- NEW ORLEANS -- Invoke SolutionsTM, a leading innovator of online, collaborative market research solutions, is a finalist in the prestigious EXPLOR Awards presented at the American Marketing Association AMA Marketing Research Conference. The EXPLOR Awards honor excellence and innovation in online market research. Invoke Solutions' Dynamic Survey is one of...
- Research articles 2004-09-21
- Global Marketing Insights, Inc. has completed a study titled "Survey and Analysis of Remote Sensing Market, Aerial and Spaceborne," and delivered the final report to the National Oceanic and Atmospheric Administration (NOAA) Satellite and Inform
- Global Marketing Insights, Inc. has completed a study titled "Survey and Analysis of Remote Sensing Market, Aerial and Spaceborne," and delivered the final report to the National Oceanic and Atmospheric Administration NOAA Satellite and Information Service Division. Global Marketing Insights was contracted to conduct a research...
- Research articles 2006-02-01
- Companies' Go-to-Market Capabilities Deemed Ineffective, New CMO Council Study Reveals
- The Chief Marketing Officer CMO Council today released the findings of its "Driving the Bottom Line from the Front Line" study, a major global research initiative that delivers an alarming message: the majority of global companies surveyed acknowledge significant deficiencies in their go-to-market capabilities and marketing and sales processes. ...
- Research articles 2008-06-09
- Microsoft Leads Web Application Server Market - Company Business and Marketing - Brief Article
- Microsoft Corp. holds a commanding lead in the Web application server market with its Microsoft Transaction Server MTS and Site Server, according to results from a study by Zona Research Inc. (www.zonaresearch.com). The Zona Enterprise Usage Study of 123 IT executives indicates that 49 use Site Server and 43 use...
- Research articles 1999-11-03
- Mobile Marketing and Advertising to be Worth $3 Billion by 1Q 2008, Says ABI Research
- NEW YORK -- The world market for mobile marketing and advertising is expected to be worth about $3 billion by the end of 2007, according to a recent study from ABI Research. By 2011, the value of this market will reach $19 billion, including mobile search and video advertising. ABI...
- Research articles 2007-04-10
- MarketTools Introduces the MarketTools Epicenter Personalized Platform and Sets a New Standard in Online Market Research
- American Marketing Association Annual Marketing Research Conference -- MarketTools , Inc. today announced the launch of MarketTools EpicenterTM, an online platform for comprehensive market research that integrates and centralizes all research functions for MarketTools' customers. Through Epicenter, marketers and researchers can interact with all aspects of their research projects,...
- Research articles 2007-09-24
- Case Study: Bain Looks Inside a Japanese Automaker
- How do the pros gather competitive research? Follow along as some of the industry's best corporate sleuths track down the information their client needs to compete. Month One: Getting to Know the Client Gottfredson and company embarked on their three-month investigation, but before turning to the...
- Articles 2007-04-02
- Sealants succeed: advances in technology and performance of specific sealants drive demand, according to study.
- The mature North American sealant market, which faces a number of cost-related challenges, expects to see a rise in demand due to innovations in specific sealant technologies, according to a recent study. "North American Sealant Markets," a study from Frost & Sullivan, an...
- Research articles 2004-06-01
- Flexible working could change the UK - and save £32bn
- Tom Young, Computing, Wednesday 26 August 2009 at 10:44:00 Staff would move to rural areas, travel less, and be more productive, says research UK businesses could save up to £32bn a year in transport costs if the workforce of tomorrow were encouraged to work from home, according to research...
- News items 2009-08-26
- Study the Largest Fccl Manufacturers to Date
- DUBLIN, Ireland -- Research and Markets (http://www.researchandmarkets.com/reports/c26810) has announced the addition of Flexible CCL Report to their offering. Main Points of this report include: --Marketing Research Data on the FCCL Industry. (Both Two-Layer-Type FCCL and Three-Layer-Type FCCL) --Sizes of the Two-Layer-Type FCCL Market and the Three-Layer-Type FCCL...
- Research articles 2005-10-31
- Case Study: Marketing Strategy
- The senior management of a world-class packaged goods manufacturer felt that growth was slowing. The company asked for help positioning the company for future growth in a mature feminine care market. McKinsey conducted a comprehensive survey of customers. In partnership with the company marketing research team and McKinsey customer insights...
- Case studies
- Study: eMachines Gains On PC Market leaders - Company Business and Marketing
- Reston, Va. -- Rocketing from no market share to fourth place, eMachines, maker of low-cost PCs, captured 9.9 percent of the retail market in February, according to market research firm PC Data.
- Research articles 1999-04-05
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