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	<title><![CDATA[market-segmentation Resources | BNET]]></title>
	<link><![CDATA[http://resources.bnet.com/topic/market-segmentation.html]]></link>
	<description><![CDATA[White papers, case studies, business articles, and blog posts relating to market-segmentation]]></description>
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		<title><![CDATA[Recession Survival Strategy: Market Segmentation]]></title>
		<link><![CDATA[http://blogs.bnet.com/ceo/?p=1497]]></link>
		<description><![CDATA[Market segmentation is one of the most powerful strategies a company can use to improve profit margins and ultimately gain market share. And when markets are flat or declining and differentiation is at a premium, creative segmentation strategy can mean the difference between survival and road-kill.Ã‚Â     What...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Tue, 18 Nov 2008 08:00:03 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/market-segmentation.html"><![CDATA[Market-segmentation]]></category>
		<category domain="http://resources.bnet.com/topic/recession.html"><![CDATA[Recession]]></category>
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		<category domain="http://resources.bnet.com/topic/steve+tobak.html"><![CDATA[Steve Tobak]]></category>
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		<title><![CDATA[Research and Markets: Light Trucks in Eastern Europe Report Features the Leading Companies Ford Motor Company, GAZ Group and UAZ]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2008_Sept_29/ai_n29465819]]></link>
		<description><![CDATA[DUBLIN, Ireland -- Research and Markets (http://www.researchandmarkets.com/research/919025/light_trucks_in_ea) has announced the addition of the "Light trucks in Eastern Europe" report to their offering.  Light trucks in Eastern Europe industry profile is an essential resource for top-level data and analysis covering the light trucks industry. It includes detailed data on market...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 29 Sep 2008 23:59:59 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/analysis.html"><![CDATA[analysis]]></category>
		<category domain="http://resources.bnet.com/topic/ford+motor+co..html"><![CDATA[Ford Motor Co.]]></category>
		<category domain="http://resources.bnet.com/topic/market-segmentation.html"><![CDATA[market-segmentation]]></category>
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		<category domain="http://rss.financialcontent.com/stocksymbol">F</category>
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	</item>
	<item>
		<title><![CDATA[Levels Of Market Segmentation]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=378172]]></link>
		<description><![CDATA[A market segment consists of a large identifiable group within a market. A company that practices segment marketing recognizes that buyers differ in their wants, purchasing power, geographical locations, buying attitudes, and buying habits. At the same time, though, the company is not willing to customize its offer/communication bundle to...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Sat, 17 May 2008 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/market-segmentation.html"><![CDATA[Market-segmentation]]></category>
		<category domain="http://resources.bnet.com/topic/segment.html"><![CDATA[Segment]]></category>
		<category domain="http://resources.bnet.com/topic/discoveryarticles.com.html"><![CDATA[DiscoveryArticles.com]]></category>
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		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
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	<item>
		<title><![CDATA[Rediscovering Market Segmentation]]></title>
		<link><![CDATA[http://www.bnet.com/2439-13237_23-200231.html]]></link>
		<description><![CDATA[              Fifty-nine percent of recently surveyed companies executed a major market-segmentation initiative in the previous two years. Yet only 14% derived real value from the exercise. What's wrong with market segmentation?  Segmentation typically focuses on consumer...]]></description>
		<s:doctype><![CDATA[Articles]]></s:doctype>
		<pubDate>Tue, 06 May 2008 17:31:44 -0700</pubDate>
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		<category domain="http://resources.bnet.com/topic/segmentation.html"><![CDATA[Segmentation]]></category>
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		<category domain="http://resources.bnet.com/topic/daniel+yankelovich.html"><![CDATA[Daniel Yankelovich]]></category>
		<category domain="http://resources.bnet.com/topic/david+meer.html"><![CDATA[David Meer]]></category>
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		<category domain="http://resources.bnet.com/topic/market+segmentation.html"><![CDATA[Market Segmentation]]></category>
	</item>
	<item>
		<title><![CDATA[Market Segmentation - Starting With The Basics]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=379202]]></link>
		<description><![CDATA[The basics of Strategic Planning can be misunderstood by those who need to determine what they are and how they apply to the overall development of your strategic plans. On one hand, some teams will overlook the importance of carefully defining the market segments so they can obtain the best...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Tue, 01 Jan 2008 00:00:00 -0800</pubDate>
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	<item>
		<title><![CDATA[Markets & Market Segmentation]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=334976]]></link>
		<description><![CDATA[A market can be defined in one of two ways. It can either be: an existing group that you can sell direct to for example a bakery always sells to an existing market; and a potential group that you will need to create to support a new product or service...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Mon, 21 May 2007 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/market-segmentation.html"><![CDATA[Market-segmentation]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+research.html"><![CDATA[Marketing Research]]></category>
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	<item>
		<title><![CDATA[Examine the Market Shares Held By Manufacturers Operating in the American Alcoholic Drinks Industry]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2007_April_2/ai_n27272527]]></link>
		<description><![CDATA[DUBLIN, Ireland -- Research and Markets (http://www.researchandmarkets.com/reports/c53166) has announced the addition of Alcoholic Drinks in the United States to their offering.  Our Alcoholic Drinks in the United States industry profile is an essential resource for top-level data and analysis covering the alcoholic drinks industry. It includes detailed data on...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 02 Apr 2007 23:59:59 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/analysis.html"><![CDATA[analysis]]></category>
		<category domain="http://resources.bnet.com/topic/manufacturing.html"><![CDATA[Manufacturing]]></category>
		<category domain="http://resources.bnet.com/topic/market-segmentation.html"><![CDATA[market-segmentation]]></category>
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		<category domain="http://resources.bnet.com/topic/molson+coors+brewing+co..html"><![CDATA[Molson Coors Brewing Co.]]></category>
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		<category domain="http://rss.financialcontent.com/stocksymbol">TAP</category>
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		<title><![CDATA[Fundtech's CASHplus® Goes Live at First National Bank; Community Bank Sees Growth Through Market Segmentation]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2006_May_4/ai_n26851155]]></link>
		<description><![CDATA[JERSEY CITY, N.J. -- Fundtech Ltd. (NASDAQ: FNDT), a leading provider of end-to-end corporate banking software and services, today announced that First National, a subsidiary bank of FNB Corporation (Christiansburg, VA) has gone into live production with CASHplus, Fundtech's premiere cash management system.  First National is a community bank...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Thu, 04 May 2006 23:59:59 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/bank.html"><![CDATA[bank]]></category>
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		<category domain="http://rss.financialcontent.com/stocksymbol">NDAQ</category>
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	<item>
		<title><![CDATA[Marketing Strategy: 7 Steps to Market Segmentation]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=267473]]></link>
		<description><![CDATA[Market segmentation is widely defined as being a complex process consisting in two main phases: identification of broad, large markets and segmentation of these markets in order to select the most appropriate target markets and develop Marketing mixes accordingly. The most widely employed model of market segmentation comprises 7 steps...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Fri, 14 Oct 2005 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/market-segmentation.html"><![CDATA[Market-segmentation]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+strategy.html"><![CDATA[Marketing Strategy]]></category>
		<category domain="http://resources.bnet.com/topic/ezinearticles.com.html"><![CDATA[EzineArticles.com]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+research.html"><![CDATA[Marketing Research]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
	</item>
	<item>
		<title><![CDATA[Market Segmentation And The 'Hump-Shaped' Response Of Output To Monetary Policy Shocks]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=100868]]></link>
		<description><![CDATA[From the executive summary: â€˜After a contracting monetary policy shock, aggregate output decreases over time. The evidence seems robust to different ways of identifying monetary policy shocks. The delayed response of output to monetary policy is, also, central in the analysis by most monetary economists at central banks and academics....]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Wed, 01 Sep 2004 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/market-segmentation.html"><![CDATA[Market-segmentation]]></category>
		<category domain="http://resources.bnet.com/topic/new+jersey.html"><![CDATA[New Jersey]]></category>
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		<title><![CDATA[Market Segmentation: An Important Facet Of Market Analysis For Mineral Appraisals]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=373895]]></link>
		<description><![CDATA[Classical, mining industry textbooks disparage comparative market data analysis, arguing that each mineral deposit is unique. Although many appraisers may not be comfortable using comparative market data to form conclusions, or lack the data to do so, market data is key to identifying the investment behavior of likely buyers and...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Thu, 01 Jan 2004 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/market-segmentation.html"><![CDATA[Market-segmentation]]></category>
		<category domain="http://resources.bnet.com/topic/mineral.html"><![CDATA[Mineral]]></category>
		<category domain="http://resources.bnet.com/topic/entrepreneur.com+inc..html"><![CDATA[Entrepreneur.com Inc.]]></category>
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		<category domain="http://resources.bnet.com/topic/management.html"><![CDATA[Management]]></category>
	</item>
	<item>
		<title><![CDATA[Market Segmentation Strategies Of Multiproduct Firms]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=73274]]></link>
		<description><![CDATA[The article analyses a multiproduct duopoly and asks whether firms should offer general purpose products or tailor their offerings to fit specific consumer needs. There are two effects of offering a targeted product: i if a consumer's favorite product is offered, her utility increases because there is a better fit...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Wed, 26 Nov 2003 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/market-segmentation.html"><![CDATA[Market-segmentation]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+research.html"><![CDATA[Marketing Research]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
	</item>
	<item>
		<title><![CDATA[Market-Segmentation]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=51944]]></link>
		<description><![CDATA[The division of a market into different homogeneous groups of consumers is known as  market segmentation.   A basis for segmentation is a factor that varies among groups within a  market, but that is consistent within groups. One can identify four primary bases on which to segment...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Wed, 01 Jan 2003 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/segmentation.html"><![CDATA[Segmentation]]></category>
		<category domain="http://resources.bnet.com/topic/market-segmentation.html"><![CDATA[Market-segmentation]]></category>
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		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
	</item>
	<item>
		<title><![CDATA[Market Segmentation]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=52172]]></link>
		<description><![CDATA[Market segmentation is the identification of portions of the market that are different from one another. Segmentation allows the firm to better satisfy the needs of its potential customers.  Mass marketing refers to treatment of the market as a homogenous group and offering the same marketing mix to all...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Wed, 01 Jan 2003 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/market-segmentation.html"><![CDATA[Market-segmentation]]></category>
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		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
	</item>
	<item>
		<title><![CDATA[Market Segmentation: A Guide To Conducting Segmentation Research]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=57218]]></link>
		<description><![CDATA[Market segmentation has become a popular topic in marketing, marketing research and strategic planning. Market segmentation allows sellers to identify unique segments in the market so that they can tailor product features, services, distribution, pricing, and marketing communication messages specifically to each segment. Segmentation research allows sellers of products and...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Wed, 01 Jan 2003 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/segmentation.html"><![CDATA[Segmentation]]></category>
		<category domain="http://resources.bnet.com/topic/market-segmentation.html"><![CDATA[Market-segmentation]]></category>
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		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
	</item>
	<item>
		<title><![CDATA[Market Segmentation]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=57358]]></link>
		<description><![CDATA[The purpose for segmenting a market is to allow the marketing/sales program to focus on the subset of prospects that are "most likely" to purchase one's offering. If done properly this will help to insure the highest return for marketing/sales expenditures. Depending on whether one is selling the offering to...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Wed, 01 Jan 2003 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/market-segmentation.html"><![CDATA[Market-segmentation]]></category>
		<category domain="http://resources.bnet.com/topic/business+resource+software.html"><![CDATA[Business Resource Software]]></category>
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		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
	</item>
	<item>
		<title><![CDATA[Market Segmentation]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=61414]]></link>
		<description><![CDATA[Market segmentation describes the division of a market into homogeneous groups which will respond differently to promotions, communications, advertising and other marketing mix variables. Each group, or "segment," can be targeted by a different marketing mix because the segments are created to minimize inherent differences between respondents within each segment...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Wed, 01 Jan 2003 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/market-segmentation.html"><![CDATA[Market-segmentation]]></category>
		<category domain="http://resources.bnet.com/topic/segment.html"><![CDATA[Segment]]></category>
		<category domain="http://resources.bnet.com/topic/market+segmentation.html"><![CDATA[Market Segmentation]]></category>
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		<category domain="http://resources.bnet.com/topic/databases.html"><![CDATA[Databases]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
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		<category domain="http://resources.bnet.com/topic/data+management.html"><![CDATA[Data Management]]></category>
	</item>
	<item>
		<title><![CDATA[Principles Of Marketing: Market Segmentation, Targeting, And Positioning For Competitive Advantage]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=79879]]></link>
		<description><![CDATA[Segmentation, targeting, and positioning are marketing tools used by a company to gain competitive advantage in the market. They help the company to differentiate its product offering from that of its competitors and ensure that the same reaches the exact market profile for which it is intended. Market segmentation is...]]></description>
		<s:doctype><![CDATA[Presentations]]></s:doctype>
		<pubDate>Wed, 01 Jan 2003 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/market-segmentation.html"><![CDATA[Market-segmentation]]></category>
		<category domain="http://resources.bnet.com/topic/competitive+advantage.html"><![CDATA[Competitive Advantage]]></category>
		<category domain="http://resources.bnet.com/topic/positioning.html"><![CDATA[Positioning]]></category>
		<category domain="http://resources.bnet.com/topic/branding.html"><![CDATA[Branding]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+research.html"><![CDATA[Marketing Research]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
	</item>
	<item>
		<title><![CDATA[Market Segmentation]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=79886]]></link>
		<description><![CDATA[Different individuals have different preferences, needs, and wants. Accordingly, they require different kinds of products for their consumption. The process of segmentation enables a company to divide the market into different groups having similar characteristics. The same can be done based on different factors that includes demographics and psychographics. The...]]></description>
		<s:doctype><![CDATA[Presentations]]></s:doctype>
		<pubDate>Wed, 01 Jan 2003 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/segmentation.html"><![CDATA[Segmentation]]></category>
		<category domain="http://resources.bnet.com/topic/market-segmentation.html"><![CDATA[Market-segmentation]]></category>
		<category domain="http://resources.bnet.com/topic/texas+tech+university.html"><![CDATA[Texas Tech University]]></category>
		<category domain="http://resources.bnet.com/topic/positioning.html"><![CDATA[Positioning]]></category>
		<category domain="http://resources.bnet.com/topic/branding.html"><![CDATA[Branding]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
	</item>
	<item>
		<title><![CDATA[Market Segmentation And Market Targeting]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=79891]]></link>
		<description><![CDATA[The latest buzzword in marketing realm today is target marketing. It aims to address similar groups of people by providing products that are carefully tailored to match group tastes and preferences. Market segmentation, market evaluation and product positioning are the three key steps in a target marketing strategy. The paper...]]></description>
		<s:doctype><![CDATA[Presentations]]></s:doctype>
		<pubDate>Wed, 01 Jan 2003 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/market-segmentation.html"><![CDATA[Market-segmentation]]></category>
		<category domain="http://resources.bnet.com/topic/willamette+university.html"><![CDATA[Willamette University]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+research.html"><![CDATA[Marketing Research]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
	</item>
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