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- London Offices Worst Hit By Subprime Woes
- LONDON (Reuters UK) - London offices deteriorated faster than any other European property market in the wake of the U.S subprime mortgage debacle, a report issued on Wednesday by Moody's Investors Service showed. The ratings agency said London had been hit hardest by the intense...
- News items 2008-04-23
- Determining Long Term Bed Needs
- St. John West Shore Hospital was in a growing market and had been increasing its market share at the expense of surrounding hospitals. Its management was unclear as to how to evaluate this market and plan for future bed demands. An extensive model was developed to project the future needs...
- Case studies
- Menicon
- Menicon is a Japanese company that specializes in the manufacturing, sales, exporting and importing of contact lenses and other medical goods. In early 2004 Menicon established its UK Sales office in Ealing, west London, for the wholesale, sales and distribution of lenses and related products. The UK is the biggest...
- Case studies
- Five Steps for the Era of marketing Convergence
- Marketing convergence is the strategy of putting together disparate or separate products and services to come up with a new value offer to meet the needs of the target market. This paper offers tips such as: identifying and knowing the target market while discovering emergent markets; recognizing unarticulated needs and...
- White papers
- Targeting New markets: What's Happening in Case Ready?
- This article analyzes the market for the case ready. Is case ready just a clever concept that falls short in the real world? Could it be true that modern packaging technology and efficient meat packing plants is no match for the neighborhood butcher? Recent discussions with meat processors indicate there...
- White papers
- Predictive markets & Experimental Results
- This presentation explains the predictive markets & experimental results.
- Presentations
- How Do Bank Derivatives Trading Operations Work?
- However, the development of the over-the-counter (OTC) derivatives markets is more interesting from the perspective of the derivatives dealer for their comprehensiveness and innovation. Listed markets deal only in plain vanilla options with rigidly defined contract specifications and a limited number of maturities. The OTC markets are characterized literally by...
- White papers
- Reaching New Lows
- Manufacturers of bakery goods and snack foods are slashing the sugar and ditching the flour to compete in the lucrative low-carb market. The market for these snack and bakery products appears to be strong. Although the jury is still out as to the potential risks of the Atkins diet and...
- White papers
- The Middle market: An Unglamorous Opportunity
- The middle market is that great area where customers on the low end of the income scale aspire to shop, and where high-end spenders fear to fall. Think Sears, T.J. Maxx, and Applebee's as prototype mid-market players. Harvard Business School marketing professor John Quelch thinks the middle...
- Blog posts 2008-03-26
- When No-one Wants to Buy
- Talk to a room full of business owners and you're sure to come across a good few who are struggling to find a lucrative market for their product or service. If you were to question just how long this struggle had being going on, the likelihood is...
- Blog posts 2008-02-18
- The Hidden Dragons
- The Idea in Brief What multinational doesn't want a piece of the action in China--with 1.3 billion potential customers, 9.3% percent annual economic growth, and a per capita income that quadruples yearly? Carried away by...
- Articles 2008-03-12
- Asian markets Are Driving The 3D Web
- Challenges abound in the highly complex virtual world transactions where open technical standards are key if its business benefits are to be realised. Asia's virtual world platform operators are seen to be playing a central role here. In most cases, virtual world currencies are governed and regulated only by the...
- White papers 2007-11-13
- Gail Taylor: Finding New markets
- How do you find and serve a growing niche? For years Gail Taylor, founder and president of Growing Generations and Fertility Futures, has been dedicated to helping gays and lesbians become parents through surrogacy. It's a rapidly growing market and Taylor's company is the largest of its kind anywhere in...
- Videos 2007-11-08
- Tailoring Your Web Site to Foreign markets
- Localization is about creating Web site content specific to a language and marketplace, and is imperative if you want to market to non-English speakers. Localization is an expensive process. More than simply translating content, localization also takes cultural differences into account. You must make sure that you can achieve an...
- Articles 2007-10-17
- Chinese Trade Surplus Soars in July
- Paul Michelman used the Harvard Business Review Conversation Starters blog Friday to highlight a piece of news that was easy to miss amid all the howls of pain emanating from Wall Street: China's trade surplus "soared to its second-highest monthly level on record in July," WSJ.com reports. Given analysts...
- Blog posts 2007-08-13
- Who Do You Love?
- Your brand or any brand for that matter is the sum of all you do. It's something you earn over time by how you behave and treat your market or customers. Your brand is the mental imprint that you plant in your market's head. Like a brain tattoo, it's what...
- White papers 2007-05-01
- Exporting Your Products and Services
- Many entrepreneurs and small business owners who are considering exporting for the first time feel unsure about the best way to approach their export market and how to manage a complex marketing and distribution process from a distance. This article explains the various ways to approach market entry and also...
- Articles 2007-05-01
- One-Way Essential Complements
- This paper explains the behavior of firms in markets with one-way essential complements. These are markets in which one good is essential to the use of another but not vice versa, as arises with an operating system and application software. Our interest is in the division of surplus between the...
- White papers 2006-06-19
- Private Medical Insurance in the United Kingdom
- This paper provides a descriptive overview of the market for supplementary Voluntary Health Insurance (VHI), or Private Medical Insurance (PMI), in the United Kingdom. The structure of the paper reflects the three principal dimensions of the market: the product, demand and supply. An appendix discusses the market for health cash...
- White papers 2006-05-19
- Vertical Distribution, Parallel Trade, And Price Divergence In Integrated markets
- A model of vertical pricing is developed in which an original manufacturer sets wholesale prices in two markets that are integrated at the distributor level by Parallel Imports (PI). The manufacturing firm needs to set these two prices to balance three competing interests: restricting competition in the PI-recipient market, avoiding...
- White papers 2006-05-01
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