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eMarketer (2 results)
BNET Business Dictionary
- Marketer
- somebody who is responsible for developing and implementing marketing policy
- Marketer definition on BNET »
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- The marketer's Guide to Search Engine Optimization
- This whitepaper addresses the fundamentals, and a number of the secrets, to effective search engine optimization, including search engines vs. directories vs. paid listings, making content "SEO friendly," and creating an optimization methodology for a web site. Optimization tips are offered for everything from the coding, to the writing, to...
- White papers 2004-11-22
- Dynamic Customization Of Marketing Messages In Interactive Media
- This paper brings the formulation of a unique procedure to exploit the benefits of interactive media. It studies the general problem of a marketer whose objective is to maximize expected return (e.g., response rate) over the course of a direct response marketing campaign. The marketer has the ability to dynamically...
- White papers 2003-01-01
Additional Resources
- Testimonials - Free Quality Advertising for You!
- Every business person who has any kind of product or service, and the merest beginning of marketing sense, invites testimonials. Customer testimonials are a wonderful thing for the merchant/marketer, because customers often pick up on benefits the marketer hadn't thought of, and their use of personal words and phrasings can...
- White papers 2005-05-03
- Is Your Marketing 'Solution' Your Biggest 'Problem?'
- People buy that particular product or service for which they are convinced that it would provide a solution to their problems. In marketing, the emphasis of the marketer should be on problem-solving. The ability of the marketer to translate the product features into solutions for specific customer problems is the...
- White papers 2002-08-27
- Marketing Is Work
- At the end of the day, most marketers are internally driven. One-on-one recognition from management demonstrating an understanding of the marketer's strategies and tactics and how they directly influenced the product's success is the most rewarding. Since the marketer doesn't actually implement many of the tactics, the key is to...
- White papers 2007-12-01
- Internet Data Rooms Save Dollars, Increase Marketing Efficiency
- The paper states that new software enables buyers of upstream assets to simultaneously view data and prospect details, saving clients and the marketer considerable time. The online data room also nets the seller and marketer savings in paper, copying and distribution costs. Lehman Brothers employed Petris Technology, Inc.'s Internet Data...
- White papers 2004-01-01
- Got Message? The Importance Of Core Market Message Development
- An important aspect of the marketing process is the communication of product-related information to the target audience. The development and communication of the right message from the marketer to the prospective customer is the key to ensure the success of the marketing effort. An important aspect of the aforesaid endeavor...
- White papers 2003-01-01
- Reaching For Retail
- After mastering the catalog and Internet channels, the next logical step for a marketer is to move to the retail arena. The retail segment is tempting enough for marketers for it enables them to reach the customers who do not prefer buying through mail, are not listed and prefer ‘personalized’...
- White papers 2003-06-01
- Raiser's Edge
- The paper explores the option of selling products through fund-raising. This option is like a shot in the arm for low cost product marketers and producers who face a stiff challenge while selling their product through traditional mediums. Using this option, a marketer can sell from anywhere and there is...
- White papers 2002-08-01
- Traits of Successful marketers
- "Simply having a variety of 1-to-1 marketing components such as a database or web site is not enough to make you a successful marketer. All the components must be integrated to create a 1-to-1 relationship with customers and prospects. The articlefocuses on travel marketer how they can improve their...
- White papers 2002-01-01
- iProspect Search Engine marketer Job Function Study
- The authors study reveals some interesting findings about the relative maturity of the search engine marketing channels as reflected by how organizations who are utilizing search engine marketing are dedicating human resources to its management. Key among the findings relating to the current search engine marketer community is that search...
- White papers 2006-05-01
- A High Tech Crystal Ball: How to Predic (and Shape) the Future of Your New Product
- Article talks about a crystal ball know as Trade-off Analysis, which is a family of marketing research techniques that began with a technique, named conjoint analysis back in the 70’s. It allows the marketer to throw all of his or her options, such as various product features, a range of...
- White papers 2003-01-01
- Want to Be a Stronger marketer?: Work Your Marketing Muscles!
- A person wants to be more flexible? The person has to stretch his muscles. Want to be physically stronger? The person has to find a way to workout and build his muscles. Want to be a stronger marketer? The person has got to work his marketing muscles. Just as an...
- White papers 2004-09-17
- Whirlpool Corporation
- "This is a Whirlpool Corporation Annual Report for the year 2002. Whirlpool Corporation is the world’s leading manufacturer and marketer of major home appliances, with annual sales of over $11 billion, 68,000 employees, and nearly 50 manufacturing and technology research centers around the globe. Whirlpool faced many challenges last...
- White papers 2003-01-01
- Sales As Dating - It's All About Commitment
- From the executive summary: ‘High-stakes technology selling is like courtship. It is imperative for the marketer to understand each phase, what it means for the other party to open themselves to an increasingly intimate relationship, and why they should or should not commit to a marriage with the organization.’ The...
- White papers 2003-01-01
- Optimal Pricing Strategies Through Conjoint Analysis
- The article defines about the developed rules to help guide pricing decisions, as well as providing ability to model potential competitive action with an understanding of their dollar sales and profit impact. Two important marketing issues were also confirmed by there search: Strategic pricing changes may not be detrimental to...
- White papers 2003-01-01
- Take the Plunge
- Can one talk toilet humor for a minute? Although it doesn't usually appear in advertising, if a person is a marketer for American Standard (AS), one of the most recognizable names on bathroom porcelain, the person has license for some form of it. The company took that tack in developing...
- White papers 2004-11-01
- How to Be a First Class marketer?
- Does a person know how to follow up a new customer with less phone calls? One point in keeping a public relationship with is to find out ways to attract customers, keep questions simple and easy to understand. The related Questions that can make clients have a feedback and response....
- White papers 2005-03-13
- The Age Of Participation
- What's changed this advertiser's mind about how to treat consumers? On the one hand, the answer lies in understanding the increasingly complicated life of the media planner, who has to decide how much (or little) money is invested in each of the proliferating channels available to nowadays' marketer. On the...
- White papers 2007-08-06
- Performing the Brand Audit
- In performing a brand audit, there are six areas to explore, both for the company and for the company's competitors. These are internal organization, metrics, market segments, differentiators, positioning and personality. This paper provides an expanded checklist of elements and considerations for any business-to business marketer, along with a mind...
- White papers 2003-10-06
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