Resources

5 Resources for

marketing staff

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The Hidden Costs of Layoffs
The Hidden Costs of LayoffsKnowledge LossWhen a company decides to save a few bucks by dumping employees,the knowledge and experience lost is staggering.Sure they save some money but the wisdom of the ages is gone forever.If only the V-P's would listen to the skills and talent of long term employees,...
Tags: Hidden Cost, Job Fit, layoff, performer, Marketing staff
Discussion threads 2008-07-01
The Week.(AOL cuts staff; SUV advertising; Cingular Wireless looking for chief marketing officer )
AOL cuts online marketing staff AOL cuts online marketing staff
Tags: advertisement, America Online Inc., Cingular Wireless, marketing staff, SUV
Research articles 2002-11-25
JUMP BALL: JORDAN TEAM TO PICK SHOP FOR NIKE LINE.(Jordan line of clothing)
Nike's decision to establish its Michael Jordan brand as a separate unit with its own marketing staff could bring a new ad agency into the company fold. Nike's decision to establish its Michael Jordan brand as a separate unit with its own marketing staff could bring...
Tags: marketing staff, Nike Inc., team
Research articles 1998-06-22
STRUGGLING MITSUI HOME TO CONSOLIDATE MARKETING, SLASH COSTS.
TOKYO, March 4 Asia Pulse - As part of restructuring efforts, Mitsui Home Co. (TSE:1868) Friday announced a plan to increase the ratio of marketing staff in Tokyo, Osaka and Nagoya to 80 per cent from the current 56 per ... TOKYO, March 4 Asia...
Tags: marketing, marketing staff, Mitsui & Co.
Research articles 2002-03-04
GM TAPS MORE KEY PLAYERS IN MASSIVE RESTRUCTURING: DEALERS UNSURE HOW MILLIONS IN REGIONAL ADS WILL BE AFFECTED.(General Motors)
General Motors Corp. has named the next tier of key players in the massive reorganization of its sales, service and marketing staff in the U.S. General Motors Corp. has named the next tier of key players in the massive reorganization of its sales, service and marketing...
Tags: General Motors Corp., marketing staff
Research articles 1998-09-07

Additional Resources

AMWAY CHINA ISSUES FIRE-NEW MARKETING STAFF SYSTEM
AsiaInfo Services 12-14-2006 Amway China Issues Fire-new Marketing Staff System BEIJING, Dec 14, 2006 SinoCast via COMTEX -- Amway China has issued its fire-new marketing staff system, regulating that the marketing staff is principally responsible for market marketing, including promoting the...
Tags: Amway Corp.
Research articles 2006-12-14
BBC Video expands marketing staff.(Brief Article)
In the wake of its distribution agreement with Warner Home Video, BBC Video has doubled its marketing staff. Megan Branigan has been promoted to senior director of video marketing and operations, and Scott Fahey has risen to coordinator of operatio In the wake of...
Tags: British Broadcasting Corp., marketing, video
Research articles 2000-10-09
Thai Stock Exchange Eyes Incentive Scheme for Marketing Staff.
By Krissana Parnsoonthorn, Bangkok Post, Thailand Knight Ridder/Tribune Business News Jan. 22--The Stock Exchange of Thailand and its securities company members agreed to implement an optional salary-based scheme for marketing staff, which is said to raise their gross incomes 10 percent. ...
Tags: Bangkok Post, Benefits, incentive, MARKETING, salary, SALES, stock
Research articles 2003-01-22
DAEWOO SLASHES MARKETING STAFF.
NEW YORK - Responding to slower-than-expected sales, Daewoo Motor America has dismissed most of its U.S. marketing staff. Although Daewoo declined to say how many people were fired, one of the fired employees estimated about 40 people got pink slips. Daewoo has...
Tags: Daewoo Motor America
Research articles 1999-04-05
Building Flexible Marketing Teams with Resourcing
Sometimes marketing managers need skills and resources not available from their own teams. Resourcing—hiring people for a fixed period of time—can provide a flexible alternative to recruiting new staff or retraining your current employees. It's ideal for providing diverse or specialist skills on a short or mid-term basis for projects...
Tags: Marketing research, BNET Editorial, marketing activity, trough, agency, marketing, recruiting, team, project management, staffing, benefit, Human Resources, audit, hiring, training
Articles 2007-10-30
Using Telemarketing to Support Marketing Campaigns
Telemarketing can be an effective tool for increasing sales and customer response rates. Customers often find it simple and convenient to do business over the phone.When incorporating telemarketing into your sales program, take a systemic approach, using it to enhance other sales and marketing programs. Telemarketing provides opportunities to increase...
Tags: marketing effort, Telesales, phone, monitoring, customer service, analysis, strategy, benefit, tool, BNET Editorial, Sales, Marketing, Sales Force Management, Advertising & Promotion, Promotion, Advertising, Marketing Research, Sales Strategy, Telemarketing, Customer, Sales Force
Articles 2007-09-28
KDPaine & Partners Expands, Adds Research, Sales and Marketing Staff
KDPaine & Partners, a New Hampshire-based research consultancy that provides measurement and accountability for corporations, non-profits and government agencies world wide, recently added new staff to its research and sales and marketing efforts. "Despite the economy, we've seen tremendous growth and change in communications in the last year, and so...
Tags: Kdpaine & Partners
Research articles 2009-01-05
Frontline Communications Appoints Loretta Lorden Manager of Sales & Marketing
PEARL RIVER, N.Y.--BUSINESS WIRE--April 30, 1999-- Frontline Communications Corp. (Nasdaq: FCCN) a Full Service Regional ISP and National E-Commerce Company, announced today that it has appointed Loretta L. Lorden to the position of Sales & Marketing Manager. Ms. Lorden will be responsible for the management of Frontline's sales and...
Tags: Frontline Communications
Research articles 1999-04-30
Frontline Communications Appoints Loretta Lorden Manager of Sales & Marketing
PEARL RIVER, N.Y.--BUSINESS WIRE--April 30, 1999-- Frontline Communications Corp. (Nasdaq: FCCN) a Full Service Regional ISP and National E-Commerce Company, announced today that it has appointed Loretta L. Lorden to the position of Sales & Marketing Manager. Ms. Lorden will be responsible for the management of Frontline's sales and...
Tags: Frontline Communications
Research articles 1999-05-03
Minnesota Public Radio: Marketing and the Internet
Minnesota Public Radio's MPR Internet marketing efforts were moved to the organization's Marketing Division in July 2000. Coming from the New Media Division, senior management challenged the marketing staff to integrate both offline and online marketing channels, campaigns and messages to present a strong brand. This paper looks at what...
Tags: Internet Marketing, Minnesota Public Radio, Internet, Marketing Research, Marketing
White papers 2002-01-01
DosReis joins ADC's marketing staff.(ALLIED TRADE NEWS)
Marcie DosReis has joined American Dryer Corp. ADC as marketing assistant. She is responsible for all marketing functions, including development and management of ADC's website and e-marketing strategies, advertising schedules and placement, press Marcie DosReis has joined American Dryer Corp. ADC as marketing assistant....
Tags: ADC Telecommunications Inc., marketing
Research articles 2006-04-01
Marketing chief axed in NTL cull: Beleaguered NTL culls more than 40 marketing staff and ousts Hounsell in effort to minimise losses.
NTL group marketing director Mike Hounsell has left the company as part of a restructure that is understood to have resulted in more than 40 job losses from the central marketing team. NTL group marketing director Mike Hounsell has left the company as part...
Tags: marketing, NTL Inc.
Research articles 2002-01-10
hot jobs.(Wildlife Conservation Society marketing head recruitment)(Brief Article)
Byline: amanda fung WANTED: head of marketing COMPANY Wildlife Conservation Society JOB DESCRIPTION Newly created senior executive post to oversee the marketing staff and its projects MOST IMPORTANT TASKS Establish marketing discipline and sponsorships and diversify...
Tags: Wildlife Conservation Society
Research articles 2005-09-05
Baby Bell SBC takes hatchet to marketing;Staff slashed; $400 mil-plus in account reviews possible.
SBC Communications has dramatically slashed its marketing department and is weighing three reviews, including one for its estimated $400 million direct marketing account. SBC Communications has dramatically slashed its marketing department and is weighing three reviews, including one for its estimated $400 million...
Research articles 1999-11-22
Tech Marketing Investment Projected to Increase by 7.5% in 2006, The Fastest Rate of Increase in 5 Years, According to IDC
FRAMINGHAM, Mass. -- The IDC CMO Advisory Service projects that IT vendor marketing budgets will increase by 7.5% for the full year 2006, the fastest rate of increase over the past five years. Along with overall increased investment, tech marketing productivity and efficiency indicators are also improving by several measures....
Tags: International Data Corp., marketing
Research articles 2006-09-14
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