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4 Resources for

marketing technique

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Earnings claims in new marketing techniques get informal FTC review.(Legal/Legislative)(Brief Article): A new Federal Trade Commission informal staff advisory addresses for the first time the application of the Franchise Rule's general media earnings claims provisions to new marketing techniques, such as pop-up screens and banner advertisements on Web A new Federal Trade Commission informal staff advisory...; Tags: FTC, marketing, marketing technique; Research articles 2004-04-01
Smaller Software Companies Learning at Microsoft's Knee. (Originated from The Seattle Times): Aug. 26--Ironically, the success of many smaller consumer software companies can be traced to their ability to learn from and deploy Microsoft's own savvy marketing techniques. Aug. 26--Ironically, the success of many smaller consumer software companies can be traced to their ability to learn from and...; Tags: marketing technique, Microsoft Corp., software; Research articles 1993-08-27
Fairly calm, but for how long? (US Congress) (Editorial): The Republican Party majority in the US Congress may not bode as well for business as it had hoped. Recent articles in The Wall Street Journal newspaper and Money magazine have warned consumers to be careful of the marketing techniques of the life insuranThe Republican Party majority in the US...; Tags: marketing technique, Money Magazine, U.S. Congress; Research articles 1995-01-09
City Marketing: A Significant Planning Tool for Urban Development in a Globalised Economy: Marketing techniques are often used to help towards the transformation of a city into a post-industrial centre of tourism, culture and redevelopment. In addition, urban tourism is playing an increasingly important role in decisions taken by local government authorities regarding economic development strategies. In the current framework of the globalised...; Tags: University Of Thessaly, Marketing Technique, Marketing Research, Marketing; White papers 2005-08-23

Additional Resources

Four Gray Hat Marketing Techniques: Deciding on whether or not to adopt a black hat marketing technique is probably a no-brainer for most -- but what about those who have no moral qualms about adopting some ethically gray techniques. I'm listing these techniques not as encouragement to do them -- in fact I see it...; Tags: Jonathan Haeber, Productivity, Social Bookmarking, Marketing, Technique; Blog posts 2008-03-13

Six Simple Principles of Viral Marketing: Viral marketing is more than a buzzword. It's a powerful way of levering ones marketing efforts. It's an essential marketing technique. Article comes up with showing that some viral marketing strategies work better than others, and few works as well as the simple strategy. Article displays the six basic elements...; Tags: Marketing Strategy, Marketing Magic, Viral Marketing, Marketing Research, Marketing; White papers 2003-01-01
Is Email Marketing Spam? - A Good Question to Ask Your Marketing Exec: With the growth of the internet, email marketing has become an increasingly popular medium for getting the word out there about businesses. But, as more and more businesses turn to email marketing, email recipients are getting more and more fed up with the relentless attacks on their inboxes. Email marketing...; Tags: Email Marketing, E-mail, Marketing Research, Online Communications, Marketing; White papers
Testimonials as a Marketing Tool: Testimonials help us to convince prospective customers that our product is good. It's as simple as that. Also it's a powerful marketing technique. Article spells about the testimonial that one can adapt it in nearly any situation where the prospect stalls you, even when gaining that vital first appointment. Testimonials...; Tags: Testimonial, Marketing Magic, Marketing Research, Marketing; White papers 2003-01-01
Testing DMA's mail preference service ... some interesting results.(Direct Marketing Association): One technique in establishing public relations in direct marketing is the Mail Preference Service MPS developed by the Direct Marketing Assn DMA. Results, however, show problems of non-compliance, technological incompetence or unskillfulness and activOne technique in establishing public relations in direct marketing is the Mail Preference Service MPS developed by...; Tags: direct marketing, Direct Marketing Association; Research articles 1999-02-01
How to Drive Marketing Crazy: How to Drive Marketing CrazySales Lead CollateralGood summary of meaningless jargon. Additional issue is how can the collateral copy vow the target customer?How to Drive Marketing CrazyAs an attack on meaningless buzzwords, this sounds great. But the remedy may be worse than the disease. The author proposes substituting...; Tags: buzzword, marketing, Plain-talk; Discussion threads 2007-02-20
Nestle aims to ring up Philippine customers with messaging games.: ABIX via COMTEX) -- Competitions based around short message service SMS technology are a popular marketing technique in the Philippines. The Gartner Group believes that Filipinos are the strongest users of SMS text messages in Asia. This is a facto ABIX via COMTEX) -- Competitions based...; Tags: SMS, Nestle S.A., game, messaging; Research articles 2002-07-01
How to Drive Marketing Crazy: Actually, I’m going to tell you how to get your marketing group to create brochures that actually help you make sales. The fact that the technique drives marketing geeks crazy is just an amusing side benefit. I worked in marketing for six years in the early 90s. ...; Tags: General, Sales Tips, marketing, buzzword, sales, Sales strategy, Marketing research, Geoffrey James; Blog posts 2007-02-20
Marketing - The Next Level: What exactly is marketing? We're all familiar with the word, and most of us have it on our mental "should do" lists, but what exactly is it? Look it up in a dictionary and you'll see definitions like "the act or process of selling", or "the technique of promoting, selling...; Tags: SharewarePromotions, Marketing Research, Marketing; White papers 2003-01-01
Outbound Internet Marketing: An outbound marketing strategy refers to any technique on the Internet that is pro-active and takes one to the consumer, rather than being inactive, waiting for the consumer to come to them. The problem with too many Internet marketing strategies is that they depend on visitors voluntarily coming back to...; Tags: Marketing Strategy, Internet Marketing, Marketing Magic, Marketing Research, Internet, Marketing; White papers 2003-01-01
The ZMET Technique: A New Paradigm for Improving Marketing and Marketing Research: For decades, marketing and marketing research have been based on a concept of consumer behaviour that is deeply embedded in a linear notion of marketing activities. With increasing regularity, key organising frameworks for marketing and marketing activities are being challenged by academics and practitioners alike. In turn, this has led...; Tags: Queensland University Of Technology, Marketing Research, Marketing; White papers 2005-11-15
Face-to-Face, One-to-One Marketing and Hispanics: Relationship marketing is, literally, marketing that is meant to engender a "relationship" between consumer and advertiser. The definition of this relationship is dependent upon the advertiser's goals and can range from the purely transactional to the extremely personal, which requires some knowledge of consumer motivation. The importance of personal attention...; Tags: Refresher Publications, Marketing Research, Marketing; White papers 2003-01-01
Marketing Gets Lost In The Crowd: The article asserts that in many business settings, strategy is a word that has cachet. In terms of a marketing strategy, if the objective of marketing is to select, serve and satisfy customers in a profitable manner, then a marketing strategy is the way a company accomplishes those objectives, which...; Tags: Strategy, Marketing Strategy, MarketingProfs, Marketing Research, Marketing; White papers 2003-01-01
An Infectious Marketing Strategy: Viral marketing is a handy technique for capitalizing on the resources of ones partners and customers. Ernst & Young's entrepreneurial services practice put this idea to work. This case study mainly focuses upon how Ernst & Young formed a partnership for cost-effective online marketing. They created a multimember partnership...; Tags: Ernst & Young LLP, Marketing Strategy, Viral Marketing, Marketing Research, Marketing; Case studies 2001-07-01
Why Should You Use Postcards To Promote Your Business: Postcard marketing is one of the essential tools of product promotion. The process involves marketing or promoting a product or service through a colorful postcard. Experts suggest that the aforesaid concept is about a decade old, and still gives higher profits. Researches indicate that no other form of marketing is...; Tags: Postcard, Martha Retallick, Postcard Marketing, Marketing Research, Productivity, Marketing; White papers 2003-01-01
Mastering The Personal Essence of Network Marketing.: Success in Network Marketing depends on a distributor really getting a number of key distinctions. These distinctions go far beyond mere information, training and sales techniques. The vast majority of sales techniques and selling knowledge used in the direct sales industry were developed in the "product-oriented" space age of the...; Tags: Network, Prospect, Product, Sales Strategy, Productivity, Sales Force Management, Networking, Sales; White papers 2003-01-01