Resources

4 Resources for

marketing activity

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BNET Resources

Building Flexible Marketing Teams with Resourcing: Sometimes marketing managers need skills and resources not available from their own teams. Resourcing—hiring people for a fixed period of time—can provide a flexible alternative to recruiting new staff or retraining your current employees. It’s ideal for providing diverse or specialist skills on a short or mid-term basis for projects...; Tags: Marketing research, BNET Editorial, marketing activity, trough, agency, marketing, recruiting, team, benefit, project management, staffing, Human Resources, audit, hiring, training; Articles 2007-10-30
Recovering SKU-level Preferences and Price Sensitivities from Market Share Models Estimated on Item Aggregates: Market share models such as the logit and MCI have been used extensively to study the effects of marketing activities on aggregate shares of brands. Many product categories contain a large number of stock keeping units (SKUs) and consist of assortments that change over time. To aid in decisions such...; Tags: Knowledge@Wharton, sensitivity, marketing activity, marketing, brand, stock, analysis, performance; White papers 2003-08-07
Making Marketing Matter To The CEO -Part 3: “O” Is For Organization: The endeavor of marketers is to make the marketing activity be recognized as the top-line growth engine throughout the entire organization. Then the marketing activity contributes to the organizational decisions of strategic direction and growth. The paper examines this issue and discusses some areas of that need consistent and constant...; Tags: Marketing research, Sequent Learning Networks Inc., marketing activity, endeavor, marketing; White papers 2003-01-01
Global Marketing And R&D: Globalization is the condition when any organization, irrespective of its physical location, can procure raw materials and sell finished products to any country in the world. The marketing activity assumes significance in the globalized business era. It entails a thorough understanding of the socio-economic fabric and the culture prevalent in...; Tags: Marketing research, McGraw-Hill Companies, globalization, marketing, R&D; Presentations 2003-01-01

Additional Resources

Community outreach through corporate social responsibility: corporate social responsibility is the continuing commitment by business to behave ethically and contribute to economic development while improving the quality of life of their stakeholders and society at large. The Young Expedition Project may be one way for companies to achieve this: [ILLUSTRATION OMITTED] CORPORATE social responsibility (CSR) is a concept that frequently overlaps with similar approaches such as corporate sustainability, corporate sustainable development, corporate responsibility, and corporate citizenship. While CSR does not have a universal definition, many see it as the private sector's way of integrating the economic, social,...; Articles 2008-12-01

Wall Street retreats as oil prices creep higher: NEW YORK -- Wall Street tumbled Wednesday as the price of a barrel of oil soared to a record near $124 and touched off concerns that the stock market's recent gains might have been premature as consumers grapple with rising energy and food costs. Light, sweet crude...; Articles 2008-05-08
Integrated Management Information (IMI Global) Sets Date for 2008 1st Quarter News Release and Conference Call: Integrated Management Information, Inc.(IMI Global) (OTCBB: INMG), a leading provider of verification and Internetsolutions for the agricultural/livestock industry, today announced it willrelease its 2008 first quarter financial results prior to market opening onMay 14, 2008, and follow the announcement with a conference call andWebcast at 9:30 a.m. Mountain Time (11:30...; Articles 2008-05-08
Stretch Inc. Uses Arena PLM to Set up the Right Systems and Controls to Take the Market by Storm: Arena Solutions, the leading provider ofon-demand product lifecycle management (PLM) software for manufacturers ofall sizes, today announced that Stretch Inc. ( www.stretchinc.com ), thepioneer and leader in software configurable processors, has adopted on-demand Arena PLM to enhance collaboration, manage its outsourcing activities, andmore easily comply with industry standards and...; Articles 2008-05-08
BellwetherReport.com Updated Analyst Report on SNCR, CLWR, DTV and JKHY: BellwetherReport.com is the leading onlinefinancial newsletter for investors seeking top independent and unbiasedresearch. Investors seeking free and unbiased analyst opinions on thecompanies mentioned in this release are encouraged to sign up to www.bellwetherreport.com for a free subscription to access these reports.Today, we have once again scheduled interviews with a...; Articles 2008-05-07
BellwetherReport.com Updated Analyst Report on BWEN, COTE, SCEY, and GNOLF: BellwetherReport.com is the leading onlinefinancial newsletter for investors seeking top independent and unbiasedresearch. Investors seeking free and unbiased analyst opinions on thecompanies mentioned in this release are encouraged to sign up to www.bellwetherreport.com for a free subscription to access these reports.Today, we have once again scheduled interviews with a...; Articles 2008-05-07
BellwetherReport.com Updated Analyst Report on SVR, AOB, PWR, and TIE: BellwetherReport.com is the leading onlinefinancial newsletter for investors seeking top independent and unbiasedresearch. Investors seeking free and unbiased analyst opinions on thecompanies mentioned in this release are encouraged to sign up to www.bellwetherreport.com for a free subscription to access these reports.Today, we have once again scheduled interviews with a...; Articles 2008-05-07
BellwetherReport.com Updated Analyst Report on CHTR, FFIV, DIS and FNM: BellwetherReport.com is the leading onlinefinancial newsletter for investors seeking top independent and unbiasedresearch. Investors seeking free and unbiased analyst opinions on thecompanies mentioned in this release are encouraged to sign up to www.bellwetherreport.com for a free subscription to access these reports.Today, we have once again scheduled interviews with a...; Articles 2008-05-07
BellwetherReport.com Updated Analyst Report on WWAT, RMDX, JYHW and PUDC: BellwetherReport.com is the leading onlinefinancial newsletter for investors seeking top independent and unbiasedresearch. Investors seeking free and unbiased analyst opinions on thecompanies mentioned in this release are encouraged to sign up to www.bellwetherreport.com for a free subscription to access these reports.Today, we have once again scheduled interviews with a...; Articles 2008-05-07
Searchable Database covers printed electronics materials: NanoMarkets Printed Electronics Materials Database offers detailed information and analysis of 180+ firms active in printable electronics materials business, along with qualitative and quantitative market forecasts for inks, substrates, and barrier materials used in printing. Database also includes analysis of trends and developments driving printable electronics business and how they...; Articles 2008-05-07
A Current Analysis on the Outlook of Dubai's Tourism Sector For 2008, Including Insight To Its Hotel Lodging, Airline And Real Estate Industries: DUBLIN, Ireland -- Research and Markets (http://www.researchandmarkets.com/reports/c91107) has announced the addition of "2008 Travel & Leisure Sector Outlook for Dubai, UAE" to their offering. Dubai, the second largest and most populous emirate of the United Arab Emirates (UAE), is growing in terms of population and economic activity at...; Articles 2008-05-07
BioMimetic Therapeutics to Report 2008 First Quarter Financial Results on May 8: FRANKLIN, Tenn. -- BioMimetic Therapeutics, Inc. (NASDAQ: BMTI) today announced that the Company plans to release its financial results for the three months ended March 31, 2008 on Thursday, May 8, 2008 after the close of the market, and will host a conference call and audio webcast at 8:30 EDT...; Articles 2008-05-07
Oil group Total reports quarterly profits rise: PARIS (AFP) — French oil group Total on Wednesday reported that adjusted first quarter net profit had risen by 9.0 percent on a 12-month basis to 3.254 billion euros, but operating profit from refining and retailing slumped. Downstream activities had been hit by "the erosion of refining margins,"...; Articles 2008-05-07
Applied Materials Expands Into Emerging Wafer Edge Cleaning Market With Innovative Inflexion System: SANTA CLARA, Calif. -- Applied Materials, Inc. today launched its Applied Inflexion([TM])edge polishing system, a unique, high-precision defect removal system that polishes and cleans the critical wafer edge region. Since defects on the wafer edge can be transferred to the active device area during processing, eliminating them can potentially increase...; Articles 2008-05-07
FETCH! Pet Care(TM) Expands Into Reno, Nevada: FETCH! Pet Care, the nation's largest pet carebrand offering professional pet sitting and dog walking services, todayannounced it has launched a new location in Reno, Nevada to provide arearesidents with unsurpassed pet care services. This new franchise marks the164th FETCH! Pet Care location that, in aggregate, now services more...; Articles 2008-05-07
Communications Leader TBA Global Joins Event Marketing Institute as Worldwide Underwriter: The Event Marketing Institute (EMI), aprofessional resource dedicated to the advancement of using live events andtrade shows as a strategic marketing initiative, is proud to announce thatTBA Global has joined as a worldwide underwriter of the growing tradeorganization. "TBA Global is a leading event agency and we are pleased they...; Articles 2008-05-07