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- Building Flexible Marketing Teams with Resourcing
- Sometimes marketing managers need skills and resources not available from their own teams. Resourcing—hiring people for a fixed period of time—can provide a flexible alternative to recruiting new staff or retraining your current employees. It's ideal for providing diverse or specialist skills on a short or mid-term basis for projects...
- Articles 2007-10-30
- Oki Electric establishes semiconductor offices in Beijing and Shenzhen.(Business)(Oki Electric Industry Company Ltd.)(Brief Article)
- Oki Electric Industry Co. Ltd. announced that it has opened two new offices in China for its semiconductor business to enhance customer support and marketing activities. The two semiconductor offices are located in Beijing and Shenzhen, and bring the Oki Electric Industry Co. Ltd. announced that...
- Research articles 2004-08-01
- Recovering SKU-level Preferences and Price Sensitivities from Market Share Models Estimated on Item Aggregates
- Market share models such as the logit and MCI have been used extensively to study the effects of marketing activities on aggregate shares of brands. Many product categories contain a large number of stock keeping units SKUs and consist of assortments that change over time. To aid in decisions such...
- White papers 2003-08-07
- Making Marketing Matter To The CEO -Part 3: "O" Is For Organization
- The endeavor of marketers is to make the marketing activity be recognized as the top-line growth engine throughout the entire organization. Then the marketing activity contributes to the organizational decisions of strategic direction and growth. The paper examines this issue and discusses some areas of that need consistent and constant...
- White papers 2003-01-01
- Is Your Online Marketing Working?
- In this paper, the WebATP provides the best available assessment of how marketing activities benefit the brand and company. It is a proven technique that can contribute at a fundamental level both to the tactical and strategic decision making. Given the value of the Advanced Tracking Program ATP Millward Brown...
- White papers 2001-03-13
Additional Resources
- Quintus is presented with Frost & Sullivan Marketing Strategy Leadership Award; Rapid expansion of marketing activity across Europe pays off.
- M2 PRESSWIRE-29 June 2000-QUINTUS: Quintus is presented with Frost & Sullivan Marketing Strategy Leadership Award; Rapid expansion of marketing activity across Europe pays off C1994-2000 M2 COMMUNICATIONS LTD RDATE:29062000 London -- Frost & Sullivan, the international marketing consulting ...
- Research articles 2000-06-29
- Marketing Through a Downturn | BTalk Australia
- (8min 57) When economic times are tough there's a tendency for people to slash their marketing budgets. On today's BTalk Australia Michelle Gamble, a director at Marketing Angels, tells Phil Dobbie that this might be the wrong thing to do. Instead use the downturn as an opportunity to grab more...
- Blog posts 2009-01-26
- Measuring Marketing ROI - How Low Can You Go?
- The paper examines the measurability of marketing efforts. According to the paper, marketing Return On Investment ROI is difficult to analyze due to the complexity and dynamism, which the marketing activity has. Defining measurable marketing goals facilitates the measurement of returns from the marketing activity. The paper examines this issue....
- White papers 2003-06-17
- Sega downsizes marketing as top Euro post is axed
- Sega Europe has axed the role of continental marketing chief Alison Turner, as part of a radical scaling back of its central marketing activity.Sega Europe has axed the role of continental marketing chief Alison Turner, as part of a radical scaling back of its central marketing activity.
- Research articles 2002-01-24
- How Effective is Web Marketing? Hits Can Mean Visitors, Enquiries and Business
- The article asserts that web marketing reality is that hits do not on their own mean very much. Hits can indicate there are human visitors who can produce enquiries, and these enquiries can then produce business. Conversion of some of the millions of Internet surfers out there into visitors to...
- White papers 2003-01-01
- Coco's and Carrows Restaurants Name New Marketing Vice President; Restaurant Industry Veteran to Lead Marketing Transformation At Coco's and Carrows
- IRVINE, Calif.--BUSINESS WIRE--Dec. 16, 1999-- Coco's and Carrows restaurants Thursday announced that Jim Fisher has joined the regional family restaurant chains as vice president of marketing. In this role, Fisher will champion and oversee all marketing activity for both Coco's and Carrows restaurants including corporate positioning, promotional activity...
- Research articles 1999-12-16
- The Seven Myths of B2B Marketing
- The Seven Myths of B2B MarketingWhy Bash?Simple. Because unless somebody points out that most Marketing is the proverbial naked emperor, bad Marketing practices will continue forever. That's the problem with having a corporate function that congenitally avoids quantitative measurement that's tied to their own activities. The...
- Discussion threads 2008-01-04
- The Unwritten Rules of Corporate Marketing
- A reader writes: Hi, I've worked in this local company for almost 3 years. I have been struggling to convince the owner that promoting our product is an essential element for the product to succeed in the market. How do I make a great...
- Blog posts 2008-06-12
- Why Marketeers Hate REAL Marketing
- In yesterday's post "A Branding Strategy Horror Story" I gave an example of a completely pointless branding exercise. As I fully expected, a number of marketeers commented that the activities described in the post weren't really "branding." Here's a representative comment: "Wow, you clearly do not know what the...
- Blog posts 2008-10-15
- Kiss That Cushy Marketing Job Goodbye
- Due to the meltdown, companies that sell products and services will no longer be willing to pay marketers for unmeasurable activities. At the same time, companies that buy product and services won't be willing to deal with sales reps who can't add value beyond information and...
- Blog posts 2009-03-25
- Advertising And The Marketing Process
- The marketing plan of an organization is the roadmap that details out the planned marketing activity towards creating a competitive advantage for a particular product. Several stages are involved in the marketing plan. The propagation of product related message among consumers is known as marketing communication. Advertising is one of...
- Presentations 2003-01-01
- Developing A Global Marketing Vision Through Marketing Research
- Marketing research involves systematic identification, collection, analysis, and dissemination of relevant information for improving decision making related to a firm's marketing activity. The boundary-less business world of today has seen organizations operating from multiple locations across the globe. Marketing research plays an important role in structuring and implementing the global...
- Presentations 2003-01-01
- The Direct Marketing Direct Consumer Gap: Qualitative Insights
- The need to explore consumer reactions to any form of marketing is central to the marketing concept and this paper reports part of an industry-funded project to investigate how consumers interact with direct marketing. Consumers generally take a pragmatic view of marketing activity, but at the same time they are...
- White papers 2001-07-31
- Email Marketing Trends 2003
- This study assesses marketing activity trends and applications of organizations engaged in email marketing. This study uses data from 120 of Arial Software customers, representing a cross section of national and international companies currently engaged in email marketing campaigns. Overall indications of this study suggest that of the companies engaging...
- White papers 2003-01-01
- On the Marketing Frontier: Working the Planning Process with Marketing Technology
- New marketing technology can have a profound effect on the fundamental business processes that underlie marketing activity. This technology is automation that permits a single customer repository, personalized or customized marketing efforts, and analytical tools that frequently drive information to the desktop. This article examines the effects of this new...
- White papers 2001-07-01
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