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	<title><![CDATA[marketing activity Resources | BNET]]></title>
	<link><![CDATA[http://resources.bnet.com/topic/marketing+activity.html]]></link>
	<description><![CDATA[White papers, case studies, business articles, and blog posts relating to marketing activity]]></description>
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		<title><![CDATA[Building Flexible Marketing Teams with Resourcing]]></title>
		<link><![CDATA[http://www.bnet.com/2410-13059_23-95566.html]]></link>
		<description><![CDATA[Sometimes marketing managers need skills and resources not available from their own teams. Resourcing—hiring people for a fixed period of time—can provide a flexible alternative to recruiting new staff or retraining your current employees. It's ideal for providing diverse or specialist skills on a short or mid-term basis for projects...]]></description>
		<s:doctype><![CDATA[Articles]]></s:doctype>
		<pubDate>Tue, 30 Oct 2007 13:50:30 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/marketing+research.html"><![CDATA[Marketing research]]></category>
		<category domain="http://resources.bnet.com/topic/bnet+editorial.html"><![CDATA[BNET Editorial]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+activity.html"><![CDATA[marketing activity]]></category>
		<category domain="http://resources.bnet.com/topic/trough.html"><![CDATA[trough]]></category>
		<category domain="http://resources.bnet.com/topic/agency.html"><![CDATA[agency]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[marketing]]></category>
		<category domain="http://resources.bnet.com/topic/recruiting.html"><![CDATA[recruiting]]></category>
		<category domain="http://resources.bnet.com/topic/team.html"><![CDATA[team]]></category>
		<category domain="http://resources.bnet.com/topic/project+management.html"><![CDATA[project management]]></category>
		<category domain="http://resources.bnet.com/topic/staffing.html"><![CDATA[staffing]]></category>
		<category domain="http://resources.bnet.com/topic/benefit.html"><![CDATA[benefit]]></category>
		<category domain="http://resources.bnet.com/topic/human+resources.html"><![CDATA[Human Resources]]></category>
		<category domain="http://resources.bnet.com/topic/audit.html"><![CDATA[audit]]></category>
		<category domain="http://resources.bnet.com/topic/hiring.html"><![CDATA[hiring]]></category>
		<category domain="http://resources.bnet.com/topic/training.html"><![CDATA[training]]></category>
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		<title><![CDATA[Oki Electric establishes semiconductor offices in Beijing and Shenzhen.(Business)(Oki Electric Industry Company Ltd.)(Brief Article)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb6531/is_200408/ai_n25885761]]></link>
		<description><![CDATA[Oki Electric Industry Co. Ltd. announced that it has opened two new  offices in China for its semiconductor business to enhance customer  support and marketing activities. The two semiconductor offices are  located in Beijing and Shenzhen, and bring the  Oki Electric Industry Co. Ltd. announced that...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Sun, 01 Aug 2004 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/marketing+activity.html"><![CDATA[marketing activity]]></category>
		<category domain="http://resources.bnet.com/topic/oki+electric+industry+co..html"><![CDATA[Oki Electric Industry Co.]]></category>
		<category domain="http://resources.bnet.com/topic/semiconductor.html"><![CDATA[semiconductor]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">OKIE F</category>
		<category domain="tickers">OKIE F</category>
	</item>
	<item>
		<title><![CDATA[Recovering SKU-level Preferences and Price Sensitivities from Market Share Models Estimated on Item Aggregates]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=69981]]></link>
		<description><![CDATA[Market share models such as the logit and MCI have been used extensively to study the effects of marketing activities on aggregate shares of brands. Many product categories contain a large number of stock keeping units SKUs and consist of assortments that change over time. To aid in decisions such...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Thu, 07 Aug 2003 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/marketing+activity.html"><![CDATA[Marketing Activity]]></category>
		<category domain="http://resources.bnet.com/topic/knowledge%2540wharton.html"><![CDATA[Knowledge@Wharton]]></category>
		<category domain="http://resources.bnet.com/topic/sensitivity.html"><![CDATA[Sensitivity]]></category>
		<category domain="http://resources.bnet.com/topic/sku-level.html"><![CDATA[SKU-level]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+research.html"><![CDATA[Marketing Research]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
	</item>
	<item>
		<title><![CDATA[Making Marketing Matter To The CEO -Part 3: “O” Is For Organization]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=89649]]></link>
		<description><![CDATA[The endeavor of marketers is to make the marketing activity be recognized as the top-line growth engine throughout the entire organization. Then the marketing activity contributes to the organizational decisions of strategic direction and growth. The paper examines this issue and discusses some areas of that need consistent and constant...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Wed, 01 Jan 2003 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/marketing+activity.html"><![CDATA[Marketing Activity]]></category>
		<category domain="http://resources.bnet.com/topic/endeavor.html"><![CDATA[Endeavor]]></category>
		<category domain="http://resources.bnet.com/topic/sequent+computer+systems.html"><![CDATA[Sequent Computer Systems]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+research.html"><![CDATA[Marketing Research]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
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	<item>
		<title><![CDATA[Is Your Online Marketing Working?]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=162227]]></link>
		<description><![CDATA[In this paper, the WebATP provides the best available assessment of how marketing activities benefit the brand and company. It is a proven technique that can contribute at a fundamental level both to the tactical and strategic decision making. Given the value of the Advanced Tracking Program ATP Millward Brown...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Tue, 13 Mar 2001 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/marketing+activity.html"><![CDATA[Marketing Activity]]></category>
		<category domain="http://resources.bnet.com/topic/millward+brown.html"><![CDATA[Millward Brown]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+research.html"><![CDATA[Marketing Research]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
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