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- Mobile Marketing: Whr R We Now?, Part 2
- From the executive summary: ‘The wireless medium occupies a science fiction-like fascination in the mind of the common man. The marketing agencies are exploiting that fascination for utmost impact. Beneath the veneer of flashy wireless implementations is a growing body of mobile marketing campaigns that, while perhaps more mundane, are...
- White papers 2004-06-28
Additional Resources
- Get practical to gain the most from your marketing agency
- Delegates can take advantage of a variety of "hands-on" tools to manage marketing agency performance at the Central London branch practitioner stream event later this month. David Wethey, chair of Agency Assessments International, an agency search and relationship consultancy, will lead the event, "Effective marketing agency performance management - a...
- Research articles 2007-05-10
- nurun / ant farm interactive Tapped by Dacor(R) to Lead its Interactive Strategy; Luxury kitchen and outdoor appliance leader selects global marketing agency to serve as its interactive agency of record.
- ATLANTA, GEORGIA, Mar 14, 2007 CCNMatthews via COMTEX -- nurun | ant farm interactive, a global interactive marketing agency known internationally as Nurun (TSX:NUR), has announced it was selected as the interactive agency of record for Dacor (www.dacor.com), a leader in the luxury consumer appliance industry....
- Research articles 2007-03-14
- SYRIA: OPENING A TOYOTA CAR MARKETING AGENCY IN ALEPPO.
- The KSA Today newspaper gave details of the opening of a Toyota Car Marketing Agency in Aleppo. The paper noted that the Saudi Abd al-Latif Jamil Car Marketing Company inaugurated the new car sales center in mid-June 2002. The ... The KSA Today newspaper gave details...
- Research articles 2002-07-04
- Applied Technical Systems Selects Seattle Marketing Agency Mixtur Interactive as Virtual Marketing Team
- BAINBRIDGE ISLAND, Wash., June 18 /PRNewswire/ -- Seattle marketing agency Mixtur Interactive, Inc. announced today that it has signed an agreement with Applied Technical Systems to provide Virtual Marketing Team services, including traditional public relations and new media support, to the fast growing provider of information technology,...
- Research articles 2009-06-18
- Intel Names Interpublic Group of Companies as Global Brand Marketing Agency
- SANTA CLARA, Calif. -- Intel Corporation has selected Interpublic Group of Companies as its new global brand marketing agency of record. Effective immediately, the agency network led by McCann Worldgroup will help drive Intel's worldwide marketing communications strategy. That includes all global brand and advertising development and execution, media planning...
- Research articles 2005-03-10
- Saab Automobile AB appoints Digitas as global direct & relationship marketing agency of record.
- M2 PRESSWIRE-3 July 2001-SAAB: Saab Automobile AB appoints Digitas as global direct & relationship marketing agency of record C1994-2001 M2 COMMUNICATIONS LTD RDATE:03072001 London -- Saab Automobile AB has appointed Digitas Europe as its global agency of record for direct and...
- Research articles 2001-07-03
- LBI International AB acquires German online marketing agency Iven & Hillman
- NORDIC BUSINESS REPORT-19 December 2007-LBI International AB acquires German online marketing agency Iven & HillmanC1994-2007 M2 COMMUNICATIONS LTD http://www.m2.com Dutch-Swedish full service digital agency network LBI International AB LBi said on Wednesday (19 December) that it has acquired the German online marketing agency Iven & Hillman. The acquisition...
- Research articles 2007-12-19
- Lancome, Paris Selects Avenue A/NYC as Its Digital Marketing Agency; The Cosmetic Giant Partners With Avenue A to Increase Its Online Presence and Customer-Base
- Business Editors/High Tech and Retail Writers SEATTLE--BUSINESS WIRE--June 18, 2001 Avenue A, Inc. (Nasdaq:AVEA), a digital marketing services and technology company, announced today that Lancome, Paris, in the United States has selected the company's New York based digital marketing agency, Avenue A/NYC as its digital marketing agency of...
- Research articles 2001-06-18
- Cox communications Inc.(chooses Ad Americas as its Hispanic marketing agency)
- ALLANTA -- Cox communications Inc. said late last month that it chose Los Ange-les-based Ad Americas as its national Hispanic marketing agency. The decision was made by a joint task force of executives at Cox corporate and systems in ... ...
- Research articles 1999-12-13
- Sapient to Acquire Integrated Marketing Agency Planning Group International; Sapient Goes Beyond Traditional Agency Boundaries to Help Clients Capitalize on Massive Shift towards Digital Media
- CAMBRIDGE, Mass. -- Sapient (NASDAQ:SAPE), a business innovator, announced today it has entered into a definitive agreement to acquire Planning Group International, Inc. PGI, a Miami-based integrated marketing agency that specializes in online, offline and multi-channel marketing strategies and programs. The acquisition, which is expected to be completed in early...
- Research articles 2005-12-12
- New brooms' clean sweep: the 2003 Promotional Marketing Agency Reputations Survey has shown that a total rethink can pay dividends for established companies during turbulent times, says David Reed
- What's in a name? The promotional marketing industry has been pondering this question for the past couple of years. The results of this year's Promotional Marketing Agency Reputations Survey suggest that how you answer that question is very important. Two long-established players in the promotional marketing world have...
- Research articles 2003-09-25
- Nurun Selected as Frontier Airlines' Interactive AOR; Best low cost carrier in the United States(i) selects global marketing agency to spearhead its online presence.
- ATLANTA, GEORGIA, Jun 25, 2007 CCNMatthews via COMTEX -- Nurun Inc. ("Nurun") (TSX:NUR), a global interactive marketing agency, today announced that Frontier Airlines (NASDAQ:FRNT) has selected Nurun as its interactive agency of record, responsible for interactive marketing eCRM programs, as well as improving the user ...
- Research articles 2007-06-25
- ramsac to manage technology transfer as Mash Marketing moves to a new London headquarters; ramsac provides IT support to growing London-based marketing agency.
- M2 PRESSWIRE-26 February 2008-RAMSAC: ramsac to manage technology transfer as Mash Marketing moves to a new London headquarters; ramsac provides IT support to growing London-based marketing agencyC1994-2008 M2 COMMUNICATIONS LTD RDATE:26022008 ramsac, a leading IT solutions consultancy, today announced...
- Research articles 2008-02-26
- Specialty Sales & Marketing Standardizes on Siebel CRM OnDemand to Boost Sales Productivity; Leading Automotive Aftermarket Sales and Marketing Agency Selects Siebel CRM OnDemand to Manage Complex Sales Relationships
- SAN MATEO, Calif. -- Siebel Systems, Inc. (NASDAQ:SEBL), a leading provider of customer-facing solutions, today announced that Specialty Sales & Marketing (SS&M), Canada's leading sales and marketing agency for the automotive, heavy duty and industrial aftermarket, selected Siebel CRM OnDemand to manage the complex supplier-distributor relationships at the core of...
- Research articles 2006-01-23
- Tyson Foods Inc.'s "Powered by Tyson" marketing campaign, developed by Tyson's African-American marketing agency, E. Morris Communications, has earned a Multicultural Excellence Award from the Association of National Advertisers
- Tyson Foods Inc.'s "Powered by Tyson" marketing campaign, developed by Tyson's African-American marketing agency, E. Morris Communications, has earned a Multicultural Excellence Award from the Association of National Advertisers. The company won the African American/Multicultural Campaign category. Tyson won a similar award in September--the "Mosaic Award for Multicultural Ad Campaign"...
- Research articles 2006-11-27
- Five dairy co-ops form Southeast Marketing Agency - Newsline - Brief Article
- The new Southeast Marketing Agency SMA has been formed by five dairy cooperatives serving the Southeast. Members include Dairy Farmers of America DFA, Maryland and Virginia Milk Producers, Lone Star Milk Producers, Southeast Milk Inc. and Arkansas Dairy Cooperative Association. SMA is marketing 8.9 billion pounds of milk annually...
- Research articles 2002-11-01
- Wilde Direct Expands Management Team; Direct Marketing Agency Adds VP of Account Services, VP of New Business and Director of Marketing Operations
- HOLLISTON, Mass. -- Wilde Direct, the direct marketing agency launched by W.A. Wilde Company late last year, today announced three new additions to its management team. Lianne Wade joins Wilde Direct as vice president of account services. She will be responsible for the management of the account service department,...
- Research articles 2005-04-11
- Merkle Partners with Alterian to Gain Speed to Market; Database Marketing Agency Eyes Faster Client Implementation, Campaign Turnaround
- CHICAGO -- Alterian (LSE:ALN), the global provider of database marketing and customer insight solutions, announced today that it has entered into a partnership with Merkle Inc., a leading database marketing agency. Merkle, based in Lanham, Md., is now authorized to use the Alterian Marketing Suite and will be adding Alterian's...
- Research articles 2006-05-08
- Digitas Joins WebTrends Interactive Agency Network; Leading Digital and Direct Marketing Agency Joins Program for Premiere Access to Industry-Leading Web Analytics
- SAN JOSE, Calif. -- WebTrends, the web analytics market share leader and a business unit of NetIQ Corporation (Nasdaq:NTIQ), today announced that Digitas, a leading digital and direct marketing agency, has joined the WebTrendsR Insight Network (W.I.N.), a global group of leading agencies and consultancies that help customers accelerate their...
- Research articles 2005-04-11
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