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marketing and advertising & promotion and royal academy of engineering

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The Media Need the Message
The concept of science communication has moved on a lot in the past 15 years, with a growing body of research data and some thoughtful studies on the issue. Perhaps engineering is happy to leave it to the scientists to communicate with the media. That is a mistake. Science and...
Tags: Science, Media, Government, Advertising & Promotion, Marketing, Royal Academy Of Engineering
White papers 2005-01-07
Linking Knowledge and Society: Three Case Studies
Today, the number of mobile telephones in use represents more than two thirds of the inhabitants of the Western world, and the number in use is growing very quickly in the rest of the world. Several large-scale epidemiological studies made directly on mobile telephones, which by themselves transmit an energy...
Tags: Telecom & Utilities, Marketing, Phone, Advertising & Promotion, Knowledge, Mobile, Mobile-phone, Royal Academy Of Engineering
White papers 2004-03-23
Public Safety Broadband Spectrum
These days when people refer to broadband they are normally talking about Internet access. However in practice the term refers to the bandwidth available for data transfer. This relates not only to wired communications but also to the frequency ranges used in microwave and radio transmissions. One of the considerations...
Tags: Royal Academy Of Engineering, Radio, Broadband, Spectrum, Advertising & Promotion, Network Technology, Broadband Internet, Telecommunications, Marketing, Networking
White papers 2003-07-30
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