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- The Challenge of Implementing EMR
- Most medical offices may start with EMR, but implementation doesn't always go smoothly. PMRG's Rosenberg cites a 50% failure rate of EMR deployments; a survey in 2005 by the Texas Medical Association showed that 48% of physicians who had deployed EMR were only "Somewhat satisfied." Why? There are several reasons...
- White papers
- Medical Practice Software: The Cost Conundrum
- While a person will know that hosted systems can be less expensive overall than installed applications, figuring out the most effective pricing structure is no picnic for physicians. There are almost as many cost structures for hosted applications as there are for cell phones. Companies may charge a set fee...
- White papers
- The 10 Key Steps to Successfully Market Your Business Online
- More and more small businesses are finding it essential that they market their products and services online. Customers are increasingly turning to the Web to research companies, compare product features and prices, and to purchase online. A company that does not take advantage of the Web and email to market...
- White papers
- Seven Ways to Make Money With Your Web Site
- The Web has come a long way from its military/academic origins. Today, the Web is an intensely commercial medium, offering plenty of ways to make money. And because the Web is still defining itself, one's best strategy is to raise as many cash cows as possible. Even if some run...
- White papers
- Online Marketing Basics
- E-mail marketing is one of the most effective ways to keep in touch with customers. It is generally cost-effective, and if done properly, can help build brand awareness and loyalty. At a typical cost of only a few cents per message, it's a bargain compared to traditional direct mail at...
- White papers
- Why Is Internet Marketing Important?
- Internet marketing is a business imperative because the Internet is an irrevocable and unstoppable trend. Even if a person has a traditional "Brick-and-mortar" business, the person will lose valuable customers without an online presence. People routinely search for goods and services with their computers instead of picking up the yellow...
- White papers
- Online Branding for Your Small Business
- An online business has a greater chance for success if those who buy its products and services recognize its brand. A recognizable brand also makes a business's site more attractive to potential advertisers and partners. But remember: Recognizable doesn't necessarily mean universally known. It simply means that a business's brand...
- White papers
- Top 10 Branding Mistakes
- Branding, a commonly used term throughout the business world, essentially means creating an identifiable entity that makes a promise of value. It means that one has created a consciousness, an image, an awareness of the business. It is the company's personality. Numerous businesses try, but many fail at creating a...
- White papers
- Building a Brand for Market Success
- Something as basic as the business address contributes to how one's brand is perceived. For that matter, every time someone walks into one's business and looks around, visits the Web site, meets an employee, or glances at an ad, that person forms an impression that leads to a mind-set about...
- White papers
- Building a Credible Brand for Your Small Business
- Three-time startup veteran and software developer Thomas E. Burns could spend his days writing code. Or he could write a book on branding. Burns founded his first company when he was just 22 years old. Then he joined another company as its first employee. Then the entrepreneurial spirit came calling...
- White papers
- How to Create an Orientation Program
- Being new, latest hires often have lots of questions about the structure of their new company, its culture and its goals. A good orientation program can answer many of those questions and start off new employees working in the right direction. Orientation programs can take place in-house or off-site, with...
- White papers
- Managing Sales Leads With a CRM System
- In the sales industry, work flow-automation technologies are some of the most important timesaving strategies for salespeople and managers. Customer Relationship Management CRM applications, for example, have changed the way sales leads are managed. With a CRM system, sales leads generated through telemarketing, response cards, trade shows, Web forms and...
- White papers
- Ten Rules for Great Customer Service
- Negative buying experiences are almost always linked to shoddy customer service. These days it's rare to find good customer support, even though most businesses claim that they put people first. But customer service hasn't gone the way of the dodo. In fact, after consumer groups and the media took potshots...
- White papers
- Top 10 Customer Service Mistakes
- Good customer service is a valuable asset, especially in today's high-tech-oriented, increasingly impersonal business world. Therefore, if one is aware of common customer service mistakes and goes out of his or her way to avoid them, the person may strengthen his or her position in a competitive market. Not training...
- White papers
- Using E-Mail Newsletters for Customer Retention
- Businesses work hard to build a customer base, and retaining those valued customers should be one of a persons top priorities. One of the best ways to keep them coming back is to reach out to them regularly through an e-mail newsletter and let them know just how valuable they...
- White papers
- Create Demand With E-Mail Newsletters
- E-mail newsletters are cheap, easy to create and send, and proven to increase sales. Of course, there are many other reasons why e-mail newsletters make good business sense like creating a marketing campaign on a shoestring budget; and tracking customer behavior and collecting user information. Before one starts any type...
- White papers
- Using E-Newsletters to Maintain Contact
- E-newsletters or electronic newsletters have emerged as a popular format for frequent communications with customers or hot prospects. Like print-based newsletters, e-newsletters contain news, tips, and information of interest to an organization's target base. With e-newsletters, a person has two broad categories of potential readers: current customers and prospects with...
- White papers
- Introduction to Market Research
- Good instincts and intuition certainly play important roles in business. But gut feelings about a person customer needs and preferences aren't enough. If he wants to minimize risk and improve his chances of success, he needs sound, objective data. That's where market research comes in. Market research is the process...
- White papers
- Market-Research Techniques
- Market research can provide critical information about the buying habits, needs, preferences and opinions of current and prospective customers. While there are many ways to perform market research, most businesses use one or more of five basic methods: surveys, focus groups, personal interviews, observation and field trials. The type of...
- White papers
- Secondary Vs. Primary Market Research
- Success depends on a lot of things, but when a person has information about a particular market segment, a geographic area or customer preferences, he will be better-prepared to make the decisions that can make or break his business. Many companies use market research as a guide. Whether he wants...
- White papers
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